Factors Affecting Patients' Preferences Based on the Mixing Factors of Marketing Services in Hospital Selection

oai:ojs.ijhs.shmu.ac.ir:article/696Background: Today, health care market has become a competitive market. Various factors affect the care of the hospital and the choice of hospital by patients. The present study aimed to investigate the effective factors on patients' preferences based on the mixing factors of marketing services in hospital selection. Methods: This descriptive-analytic study was performed on 300 patients referred to educational hospitals in Iran in 2018. The instrument used was a researcher-made questionnaire include two sections (demographic and Patients' Preferences questionnaire). Data was analyzed using descriptive and analytical. Results: Among the 7 components, the highest and the lowest mean and standard deviation were related to staff (1.03 ± 3.89) and location (1.10 ± 2.96), respectively. The index value of the RMSEA for the compiled model it is equal to 0.059, comparative fit index (CFI) is 0.837 and the IFI index is 0.839. Employee component with coefficient of 1.00 and price component with coefficient of 0.72 had the highest and the least effect. Conclusions: Staff and physicians and hospital space have the greatest role in attracting patients. Therefore, it is expected that the hospital management will make the essential planning, and by intervening in the process of work of physicians and staff. Key words: Patient preferences, mixed Marketing, marketing of health services, Hospital

Barbarians at the British Museum: Anglo-Saxon Art, Race and Religion

A critical historiographical overview of art historical approaches to early medieval material culture, with a focus on the British Museum collections and their connections to religion

Recent Trends in Late Antique Iranian Studies

Recent Trends in Late Antique Iranian Studies. Panel I: Legal Structures of Iran in Late Antiquity. Chair: Parvaneh Pourshariati, The Ohio State University. Discussant: Said Arjomand, Stony Brook University. Maria Macuch, Free U Berlin, "The Clause on Property in the Pahlavi Marriage Contract" -- Yaakov Elman, Harvard University, "The Chronology of the Sasanian Lawbook and the Fall of the Empire" -- Haleh Emrani, UCLA, "Family Law in Religious Communities of Late Sasanian and Early Islamic Iran: An Indicator of Social Change and Continuity" -- Richard Payne, Princeton University, "Elite Families in Crisis: Fatherless and Sonless Households in the Seventh Century Iranian World".Recent Trends in Late Antique Iranian Studies. Panel II: Problematics in Chronological Demarcation of Late Antique Iran. Chair: Rosemary Stanfield-Johnson, University of Minnesota, Duluth. Discussant: Elton L. Daniel, University of Hawaii, Manoa. Parvaneh Pourshariati, The Ohio State University, "A Revised Chronology of the Early Arab Conquests of Iraq and Its Implications" -- Touraj Daryaee, University of California, Irvine, "Competing Rulers and Dynasts in Face of the Muslim Conquest: Periodizing the End of Sasanians" -- Ghazzal Dabiri, Columbia University, "Ninth Century Historians and the Shu‘ūbīyah Movement" -- Asef Kholdani, "A Long Duree Perspective of Iranian History: A Chronological Schema".Recent Trends in Late Antique Iranian Studies. Panel III: Sacred, and Martial Expressions of Iran in the Late Antique Period. Chair: Maria Macuch, Freie Universitaet Berlin. Discussant: Vesta Sarkhosh Curtis, British Museum. Hossein Kamaly, Columbia University, "Whence Came the Aswārān?: Where Did They Disappear?" -- Joel Walker, University of Washington, "The Gentleman Wore Pearls: Pearled Vestments and Male Jewelry in the Sasanian and Early Islamic Middle East" -- Abolala Soudavar, Independent Scholar, "Mithraic Societies: A Lasting Structure for Iranian Brotherhoods" -- Matthew Canepa, Merton College, Oxford/College of Charleston, "Building a New Vision of the Past in the Late Sasanian Empire: The Creation and Experience of the Avestan".Recent Trends in Late Antique Iranian Studies. Part IV: Urban, Agriculture, and Administrative Processes and Transformations in Late Antique Iran. Chair: Ghazzal Dabiri, Columbia University. Discussant: Michael G. Morony, UCLA. Richard W. Bulliet, Columbia University, "Cotton Farming and the Transition from a Sasanid to an Islamic Economy" -- Hugh Kennedy, SOAS, "Early Islamic Iraq and the Heritage of Late Sasanian Administrative Practice" -- Khodadad Rezakhani, UCLA, "Late Antique Economy of Iran: Empires, Microsystems, and Economic Boundaries, 500-800 CE".Four panels at the Middle East Studies Association Conference, Boston, November 20-24, 2009 organized by Parvaneh Pourshariati, The Ohio State University. The four panels were entitled "Recent Trends in Late Antique Iranian Studies." Each panel was dedicated to a specific theme: "Legal Structures of Iran in Late Antiquity", "Problematics in Chronological Demarcation of Late Antique Iran", "Sacred, and Martial Expressions of Iran in the Late Antique Period", and "Urban, Agriculture, and Administrative Processes and Transformations in Late Antique Iran".Association for the Study of Persianate Societie

Waiting Time to Receive Healthcare Services and Factors Affecting It: Case Study in a University Hospital

Background: The clinic in a hospital is usually the first place to which patients are referred. A long queue, which results in dissatisfaction among patients, is economically costly for managers; medical institutions can, therefore, determine the level of required resources for optimum investment through management tools like queue theory and waiting time caused by it. The current study was conducted to evaluate waiting time at various clinics of Amir Alam Hospital in Tehran. Methods: The analytical study was conducted in the period from April to August in 2015 on 150 patients who were referred to five clinics of Amir Alam Hospital. The samples were selected through stratified random proportion to sample size and data was collected in a designed frame through SPSS21 and descriptive tests of mean, standard deviation and regression analysis. Results: The longest waiting time for patients was related to the surgery clinic at 61.05 minutes. Also, the longest time to provide service was related to the surgery unit at 26.84 minutes. Results obtained from univariate logistic regression test indicated that all evaluated variables&mdash;including time to receive service, capacity of providing service, order of queues and number of doctors&mdash;exert a significant effect on waiting time of patients in the hospital (P-value < 0.05). Conclusion: Increasing capacities, keeping adequate number of doctors, reforms, removal of unnecessary works and using scientific tools to manage queues can be effective in reducing waiting time for patients. Owing to its importance for patient satisfaction, it is necessary for managers to think of ways to shorten queues in hospital

The three cutters, suomi

Kansikuvan signeeraus: Onni Muusari

Prioritizing the Factors Affecting Job Satisfaction among Hospitals Staff Affiliated to Tehran University of Medical Sciences Based on Analytic Hierarchy Process

Introduction: Challenges of service provision systems necessitate the presence of staff with higher motivation to work more efficiently; therefore, paying close attention to job satisfaction of such staffs to enhance organizational efficiency sounds essential. This study aimed to prioritize factors affecting personnel satisfaction in hospitals of TUMS using AHP Model. &nbsp; Materials & Methods: This was a cross-sectional study conducted in 5 hospitals affiliated to Tehran University of Medical Sciences in 2015. The data collection tool was a questionnaire containing demographic questions as well as nine questions on personnel satisfaction. The validity and reliability of the questionnaire were assessed, and the data was analyzed using analytic hierarchy process and Expert Choice V. 11 software. &nbsp; Findings: According to the AHP model, rewards and compensations were the most important factors (0.262), and monitoring and supervision were of the lowest importance (0.030). Factors of Job security (0.182), job improvement (0.177), job positions (0.091), working conditions (0.075), communications among colleagues (0.063), associated with personal life (0.060), and policy management (0.035) obtained next priority. Also, rank of items in unmarried female employees were higher than that of married male employees. &nbsp; Discussion & Conclusion: The conclusions for our investigation demonstrate that correction mechanisms in hospitals and use of leverage by offering incentives such as performance-based management can enhance motivation as well as the employees&rsquo; performances. In addition, efforts to strengthen social relationships among colleagues would lead to more satisfaction as a significant component

Factors Affecting Patients' Preferences Based on the Mixing Factors of Marketing Services in Hospital Selection: Patients' Preferences Based on mixed Marketing

Background: Today, health care market has become a competitive market. Various factors affect the care of the hospital and the choice of hospital by patients. The present study aimed to investigate the effective factors on patients' preferences based on the mixing factors of marketing services in hospital selection. Methods: This descriptive-analytic study was performed on 300 patients referred to educational hospitals in Iran in 2018. The instrument used was a researcher-made questionnaire include two sections (demographic and Patients' Preferences questionnaire). Data was analyzed using descriptive and analytical. Results: Among the 7 components, the highest and the lowest mean and standard deviation were related to staff (1.03 ± 3.89) and location (1.10 ± 2.96), respectively. The index value of the RMSEA for the compiled model it is equal to 0.059, comparative fit index (CFI) is 0.837 and the IFI index is 0.839. Employee component with coefficient of 1.00 and price component with coefficient of 0.72 had the highest and the least effect. Conclusions: Staff and physicians and hospital space have the greatest role in attracting patients. Therefore, it is expected that the hospital management will make the essential planning, and by intervening in the process of work of physicians and staff. Key words: Patient preferences, mixed Marketing, marketing of health services, Hospital