Lifestyle travellers: Backpacking as a way of life

Scholarship on backpackers speculates some individuals may extend backpacking to a way of life. This article empirically explores this proposition using lifestyle consumption as its framing concept and conceptualises individuals who style their lives around the enduring practice of backpacking as ‘lifestyle travellers’. Ethnographic interviews with lifestyle travellers in India and Thailand offer an emic account of the practices, ideologies and social identity that characterise lifestyle travel as a distinctive subtype within backpacking. Departing from the drifter construct, which (re)constitutes this identity as socially deviant, the concept of lifestyle allows for a contemporary appraisal of these individuals’ patterns of meaningful consumption and wider insights into how ongoing mobility can lead to different ways of understanding identities and relating to place. Keywords: lifestyle consumption; backpacker; mobility; drifter; identit

Backpacking through an ontology of becoming : a never‐ending cycle of journeys

By adopting an ontological stance of becoming, this study traces qualitatively the journeys of contemporary backpacker tourists using the theoretical construct of the 'Hero's Journey' as a conceptual vehicle. This process allows for the development of a cyclical model of experience that illustrates the backpacker's experience in three stages of departure, initiation and return. This approach reveals the role that former backpackers play through the sharing of knowledge and the invaluable support they offer to novice backpackers through a network of support that is available to contemporary backpackers who choose to follow established backpacking trails. This never ending cycle of journeys becomes instrumental into the shaping of what this paper see as the common, collective consciousness of the backpacking experience and the evolution of the backpacking experience market

Consuming post-disaster destinations: The case of Sichuan, China

Addressing the call for a better understanding of tourist behavior in relation to post-disaster destinations, this study explores the motivations and intentions of potential domestic tourists (from non-hit areas) to visit Sichuan, China in the aftermath of an earthquake. Drawing on dark tourism theories, this study offers a more comprehensive insight into the consumption of post-disaster destinations, aiming to capture the impact of the changes to the destination’s attributes on tourist behavior. The findings move beyond the common approach to tourism recovery, which solely focuses on reviving the traditional ‘‘non-dark’’ products. This study reveals the importance of newly formed dark attributes that emerge from the disaster as another means to destination recovery, reflected in the emergence of new tourist segments

The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site

The engagement of community residents in place promotion is increasingly recognized as desirable for ensuring effective and reliable communication with tourists. The study investigated the effects of community factors on residents' engagement in the promotion of an Italian heritage site. Community commitment, environmental attitudes, and perceptions of the effectiveness of existing place marketing communications were found to be decisive in influencing residents' engagement in the promotion of the Amalfi Coast. The paper helps to shed light on collaboration in place promotion, thus enriching the debate on the ambassadorship role of residents and suggesting useful insights for policy makers/destination management organization

Employment experiences of Polish migrant workers in the UK hospitality sector.

2010-2011 > Academic research: refereed > Publication in refereed journa

Fuzzy segmentation of postmodern tourists.

In postmodern tourism, the experiences of each tourist could not be summarized only through a unique perspective but multiple and disjointed perspectives are necessary. The aim of this paper is to create a nexus between postmodern tourist and fuzzy clustering, and to propose a suitable clustering procedure to segment postmodern tourists. From a methodological perspective, the main contribution of this paper is related to the use of the fuzzy theory from the beginning to the end of the clustering process. Furthermore, the suggested procedure is capable of analysing the uncertainty and vagueness that characterise the experiences and perceptions of postmodern consumers. From a managerial perspective, fuzzy clustering methods offer to practitioners a more realistic multidimensional description of the market not forcing consumers to belong to one cluster. Moreover, the results are easy and comprehensible to read since they are similar to those obtained with more traditional clustering techniques

Conceptualising technology enhanced destination experiences

The notion of creating rich and memorable experiences for consumers constitutes a prevalent concept in the tourism industry. With the proliferation of destination choices and increasing competition, it has become critical for destinations to find innovative ways to differentiate their products and create experiences that provide distinct value for the tourist. However, currently two major paradigm shifts are drastically changing the nature of experiences, the understanding of which is crucial for destinations to create successful experiences in the future. Experiences are transforming as (a) consumers now play an active part in co-creating their own experiences and (b) technology is increasingly mediating experiences. Despite the amount of literature recognising the impact of technology on experiences, a holistic conceptualisation of this change is missing. This paper thus raises the need to conflate the two-fold paradigm shift and calls for new reflections on the creation of experiences. The aim is to explore technology as a source of innovation to co-create enhanced destination experiences. The paper contributes on three levels: by introducing and conceptualising a new experience creation paradigm entitled Technology Enhanced Destination Experiences, by proposing an extended destination experience co-creation space in the pre/during/post phases of travel and by discussing managerial implications of this development for the future creation and management of experiences in a destination context. © 2012 Elsevier Ltd

“If I was going to die I should at least be having fun”: Travel blogs, meaning and tourist experience

Travel blogs are an under-utilised resource for researchers of tourism experiences. They can provide rich insights on how tourists express the transformational effects of their experiences for the self. This study of travel blogs by nineteen British bloggers reveals how elements of the narrative relating to self-reflection and emotions are central to the process of transforming their travel experiences into personally meaningful experiences. Bloggers implicitly and explicitly express how travel contributes to self-identity, signalling self-development. The study contributes to knowledge about the lasting impact of long term travel on people, adding meaning symbolic of an evolving self

Effects of backpacking holidays in Australia on alcohol, tobacco and drug use of UK residents

BACKGROUND: Whilst alcohol and drug use among young people is known to escalate during short holidays and working breaks in international nightlife resorts, little empirical data are available on the impact of longer backpacking holidays on substance use. Here we examine changes in alcohol, tobacco and drug use when UK residents go backpacking in Australia. METHODS: Matched information on alcohol and drug use in Australia and the UK was collected through a cross sectional cohort study of 1008 UK nationals aged 18–35 years, holidaying in Sydney or Cairns, Australia, during 2005. RESULTS: The use of alcohol and other drugs by UK backpackers visiting Australia was common with use of illicit drugs being substantially higher than in peers of the same age in their home country. Individuals showed a significant increase in frequency of alcohol consumption in Australia compared to their behaviour in the UK with the proportion drinking five or more times per week rising from 20.7% (UK) to 40.3% (Australia). Relatively few individuals were recruited into drug use in Australia (3.0%, cannabis; 2.7% ecstasy; 0.7%, methamphetamine). However, over half of the sample (55.0%) used at least one illicit drug when backpacking. Risk factors for illicit drug use while backpacking were being regular club goers, being male, Sydney based, travelling without a partner or spouse, having been in Australia more than four weeks, Australia being the only destination on their vacation and drinking or smoking five or more days a week. CONCLUSION: As countries actively seek to attract more international backpacker tourists, interventions must be developed that target this population's risk behaviours. Developing messages on drunkenness and other drug use specifically for backpackers could help minimise their health risks directly (e.g. adverse drug reactions) and indirectly (e.g. accidents and violence) as well as negative impacts on the host country

Smart technologies for personalized experiences: a case study in the hospitality domain

Recent advances in the field of technology have led to the emergence of innovative technological smart solutions providing unprecedented opportunities for application in the tourism and hospitality industry.With intensified competition in the tourism market place, it has become paramount for businesses to explore the potential of technologies, not only to optimize existing processes but facilitate the creation of more meaningful and personalized services and experiences. This study aims to bridge the current knowledge gap between smart technologies and experience personalization to understand how smart mobile technologies can facilitate personalized experiences in the context of the hospitality industry. By adopting a qualitative case study approach, this paper makes a two-fold contribution; it a) identifies the requirements of smart technologies for experience creation, including information aggregation, ubiquitous mobile connectedness and real time synchronization and b) highlights how smart technology integration can lead to two distinct levels of personalized tourism experiences. The paper concludes with the development of a model depicting the dynamic process of experience personalization and a discussion of the strategic implications for tourism and hospitality management and research