Alguna cosa es mou

El mòbil com a canal de comunicaci&oacute

Negative empathy in narrative: humanizing evil in In Cold Blood and Les bienveillantes

Màster Oficial en Construcció i Representació d'Identitats Culturals (CRIC), Facultat de Filologia, Universitat de Barcelona, Curs: 2019-2020, Tutora: Cristina Alsina RísquezPrompted by the critical void in affect theory about how literary affects are created, the present MA thesis aims to analyse the emotional response to negative empathy precisely as a literary narratological construction. To do so, drawing on L. Doležel’s conception of the theory of mimesis as a “possible-world semantics” and on the subsequent understanding of fictional narratives as “parasocial” worlds (Oatley), the main body of this MA thesis will consist on a narratological analysis of T. Capote’s In Cold Blood and J. Littell’s Les bienveillantes. This examination of both novels focuses on the literary devices ―which I have called “empathic builders” ― that promote an empathic engagement with negative characters. On the one hand, it reveals in-text negative empathy to be a formal phenomenon with a material dimension; on the other hand, it exemplifies the capacity of literary texts to enlarge the reader’s affective and empathic capacit

EVALUACIÓN DE PLANES DE MEDIOS TELEVISIVOS: MODELO BETA BINOMIAL CON ESTIMACIÓN DE DUPLICACIÓN ENTRE E INTRA SOPORTE

This study puts forward a procedure for assessing the results of television advertising media plans. It innovates by requiring only information on audience figures for the television media, to determine the distribution of exposures generated by plans using multiple media vehicles and multiple insertions. The methodology consists of including in the beta binomial distribution the estimations of duplication of audience within and between media vehicles. The results show acceptable error levels in the estimation of the coverage and distribution of exposures for advertising campaigns in the medium of television. El presente trabajo plantea un procedimiento para evaluar los resultados de los planes publicitarios difundidos en el medio televisión. Presenta como novedad el requerir, únicamente, información de la audiencia de los soportes televisivos, para determinar la distribución de exposiciones generada por planes compuestos por múltiples soportes y múltiples inserciones. La metodología consiste en incluir en la distribución beta binomial las estimaciones de audiencia duplicada entre e intra soporte. Los resultados evidencian niveles de error aceptables en la estimación de la cobertura y distribución de exposiciones para las campañas publicitarias difundidas en el medio televisión.Publicidad, planificación de medios publicitarios; audiencia. Advertising; media planning; audience.

The affective impact of sightseeing bus tour experiences:using Affective Events Theory (AET) to examine length-of-stay and electronic word-of-mouth

This study investigates the key components and influences of positive affect and electronic word-of-mouth (eWOM) on tourist visits at two developing urban destinations, namely Birmingham,United Kingdom and Valencia, Spain. These two data collection sites yielded evidence gatheredfrom 615 and 627 sightseeing bus tourists, respectively. Through the analytic lens of AffectiveEvents Theory (AET), data were examined, and results verify the significant mediating role ofaffect in two regards: (1) tourists’decision to extend their visits and (2) eWOM of sightseeingbus tour experiences. The moderating role of past sightseeing experiences in theserelationships was also supported by the data analysis. This paper further strengthens the role ofaffect in tourism management scholarship as well as expands AET from the work-setting intothe tourism context thus marking a new research trail. Practical implications for tourismdestination management organizations (DMOs) are also discussed

LA INFLUENCIA DE LA IMPLICACIÓN CON EL ANUNCIO EN EL PROCESO DE FORMACIÓN DE ACTITUDES

Taking as its core the attitude toward the advertisement, this study attempts to determine the mechanisms through which advertising influences consumers' attitudes and buying behaviour. These mechanisms are analysed in terms of involvement with the message and with the execution of the ad, and in terms of the strength of the arguments used in the ad. The study finds that the involvement with the message and with the execution of the ad, determinates the antecedents and consequences of the ad. But the strength of the arguments does not explain these relations. En la presente investigación se pretende tomando como núcleo central de la misma la actitud hacia el anuncio, determinar los mecanismos a través de los cuales la publicidad influye en las actitudes y en el comportamiento de compra de los consumidores. Estos mecanismos se analizan incorporando tanto la implicación con el contenido del mensaje y con la ejecución del anuncio, como el tipo argumentos del mensaje de dicho anuncio. De los resultados del estudio, destaca que los diferentes niveles de implicación con el contenido del mensaje y con la ejecución, determinan las diferencias en los antecedentes y efectos de la actitud hacia el anuncio. Sin embargo, el tipo de argumentos del mensaje, no es un elemento determinante de estas relaciones.Publicidad, Comportamiento del consumidor, Actitudes, Implicación con el anuncio. Advertising, consumer behaviour, attitudes, involvement with the advertisement.

Cognitive load during planned and unplanned virtual shopping:Evidence from a neurophysiological perspective

Rapid adoption of virtual-reality-assisted retail applications is inadvertently reshaping consumer buying patterns, making it crucial for businesses to enhance their shopping experience. This new scenario challenges marketers with unique hurdles in both the commercialization of products and in managing information cues derived via VR retailing. Therefore, this study examined consumers’ impulsive behavior and unplanned purchases in a virtual retail store, using self-reports and electroencephalography. Borrowing assorted perspectives from retailing, virtual reality, and neuromarketing literature, we extended the stimulus-organism-response framework to evaluate how unplanned behavior evolves through conscious and unconscious measures. We found that consumers’ impulsiveness was significantly associated with their unplanned expenditure and the number of unplanned purchases. Using mediation analysis, we observed that flow experience during shopping partially mediated the relationship between the sense of presence and the desire to stay longer in a virtual shopping store. Desire to stay in the virtual store positively influenced store satisfaction, basket-size deviation, and budget deviation. Additionally, cognitive workload obtained via electroencephalogram revealed significant differences during both planned and unplanned purchases. These findings provide fresh opportunities for retailers to leverage the disruptive potential of immersive and interactive virtual technology to transform consumer shopping experiences

PERSPECTIVAS TEÓRICAS UTILIZADAS PARA O ESTUDO DA RESPONSABILIDADE SOCIAL CORPORATIVA: UMA CLASSIFICAÇÃO BASEADA NA RACIONALIDADE

Mediante a exploração em profundidade da literatura relevante dos últimos trinta e oito anos, esse trabalho visa dois objetivos principais. Em primeiro lugar, identificar, rever e sintetizar as teorias utilizadas na literatura para o estudo de Responsabilidade Social Empresarial (RSE), expondo seus preceitos fundamentais como as principais críticas de que têm sido objeto. Em segundo lugar, pretende estabelecer uma classificação dessas teorias da RSE com base em dois critérios: (i) a racionalidade predominante subjacente a cada uma delas, e (ii) a concepção do papel da instituição empresarial na sociedade que defendem. Essa classificação é uma ferramenta útil para combinar adequadamente perspectivas teóricas com diferentes racionalidades, enriquecendo assim o trabalho daqueles que estudam a RSE.

Empathy and power: Unraveling the political fabric of an emotion

Si bé les emocions s’han percebut com a objecte d’interrogació filosòfica i ètica des de l’antiguitat grecoromana, l’aparició de la «teoria dels afectes» va transformar-ne la visió teòrica en assenyalar-les com a pràctiques culturals sotmeses a les dinàmiques del poder. La crítica cultural s’ha encarregat d’identificar els perills polítics d’afectes com ara l’empatia, que viu un moment de gran popularitat a escala transdisciplinària, i però que encara s’analitza com una emoció democratitzadora —cosa que duu a simplificar-la com a procés imaginatiu— i s’obvia el focus que en limitaria l’abast. Aquest article pretén identificar els dictats del poder que determinen l’empatia tant teòricament com pràcticament, centrant-se en les barreres morals que dictaminen qui és digne de ser objecte de comprensió i proposant la literatura com a via d’expansió de la capacitat empàtica.Paraules clau: política, teoria dels afectes, empatia, moralitat, empatia extrema.Emotions have been perceived as an object of philosophical and ethical inquiry since Greco-Roman times, but the outburst of “affect theory” transformed their theoreticalvision by identifying them as cultural practices subjected to dynamics of power. Even if the critique has pointed at the political dangers that affects like compassion may imply, empathy, which is having a moment of popularity in multiple disciplines, is still being analyzed as a highly democratizing emotion. In addition, its imaginative process isgenerally simplified and the narrow focus that limits its occurrence is overlooked. This article aims to identify the power dictates that determine empathy theoretically as well as in its practice, putting the focus on the moral barriers that dictate who is worthy of being understood, and proposing literature as a way to expand our empathic capacity.Keywords: politics, affect theory, empathy, morality, extreme empathy