977 research outputs found
Sale the seven Cs: Teaching/training aid for the (e-)retail mix
The â4Psâ of the marketing mix have long been popular with students, tutors, trainers
and practitioners as a learning and teaching aid. The purpose of this paper is to present
an equivalent tool for retail and e-retail: âSale the 7Csâ. The approach is by reference
to other authorsâ versions of the marketing, retail and e-retail mixes, distilled into a
simplified framework: C1 Convenience; C2 Customer value and benefit; C3 Cost to
the customer; C4 Computing and category management; C5 Customer franchise; C6
Customer care and service; C7 Communication and customer relationships. This
simplified mnemonic is new for (e-)retail. Mini case examples are used to illustrate
the applicability. These have a practical value for trainers and educators as specimen
answers to activity exercises. Retailers may find the convenient 7Cs structure useful
when planning strategies and tactics
Fossils and farmers
The West Australian Museum is looking for fossil remains from the Pleistocene age, the period of geological time when Europe was covered with ice.
Little is known of what the Australian continent was like at that time, and the Museum hopes, by collecting as many fossil remains as possible, to get a better picture of Australian conditions at that time.
It is also hoped to discover more about the ancestors of our present marsupial fauna.
Farmers may be able to make a valuable contribution to the present knowledge of this period by forwarding suspected fossil remains to the Museum. Here the Museum\u27s acting Curator of Palaentology, Mr. D. Merrilees (B.Sc.) tells what to look for
Fossils and farmers. 2. The ice age
What did the giant Australian marsupials of the Ice Age look like?
Fossil remains found by farmers could help reconstruct them, as well as giving some idea of conditions on the Australian continent at that time, says D. Merrilees, B.Sc, acting Curator of Palaeontology at the West Australian Museum
The Problem of Child Sexual Abuse: A Guide for Elementary Teachers
This project presents a six-hour inservice component for elementary teachers dealing with the sexual abuse of children. The program focuses on the three pertinent areas of: the effects on the child; detection, reporting and intervention; and counseling strategies. The program presents content knowledge followed by exercises to build confidence. Exercisesinclude case studies, small and large group discussion, question and answer task sheets and small group activities. The review of related literature includes the effects of sexual abuse on the child; detection, reporting and intervention procedures; and counseling strategies
e-Consumer Behaviour
Purpose â The primary purpose of this article is to bring together apparently disparate and yet
interconnected strands of research and present an integrated model of e-consumer behaviour. It
has a secondary objective of stimulating more research in areas identified as still being underexplored.
Design/methodology/approach â The paper is discursive, based on analysis and synthesis of econsumer
literature.
Findings â Despite a broad spectrum of disciplines that investigate e-consumer behaviour and
despite this special issue in the area of marketing, there are still areas open for research into econsumer
behaviour in marketing, for example the role of image, trust and e-interactivity. The
paper develops a model to explain e-consumer behaviour.
Research limitations/implications â As a conceptual paper, this study is limited to literature and
prior empirical research. It offers the benefit of new research directions for e-retailers in
understanding and satisfying e-consumers. The paper provides researchers with a proposed
integrated model of e-consumer behaviour.
Originality/value â The value of the paper lies in linking a significant body of literature within a
unifying theoretical framework and the identification of under-researched areas of e-consumer
behaviour in a marketing context
An empirical study of the antecedents and consequences of brand engagement
Purpose – The purpose of this paper is to develop and empirically test a model of brand engagement. More specifically, the aim is to evaluate both antecedents and consequences of brand engagement, from a management perspective. Design/methodology/approach – A quantitative survey of 403 firms is undertaken to test the model. Structural equation modelling (SEM) is used to estimate the parameters of the model. Findings – A reliable and valid measure of brand engagement is established. The SEM model works well, in terms of goodness of fit indices. The results demonstrate that there are major brand performance benefits (consequences) of brand engagement. Additionally, and important for the practical implications, the results show that brand orientation is a major antecedent to brand engagement. Research limitations/implications – The study needs to be replicated in other countries, with scope to add other explanatory variables for influencing brand engagement. The results have considerable practical benefits for guiding the introduction of measures to enhance brand engagement. Originality/value – The study builds on earlier (mainly consumer) conceptual approaches to brand engagement, but goes further in that it provides empirical evidence about the nature, antecedents and consequences of brand engagement and further, offers a management rather than consumer perspective. Essentially, the study reveals a new perspective of factors that encourage firms to connect/engage their brands with consumers. Brand engagement is a dual concept, reflecting both a consumer and a firm perspective
Born globals : how are they different?
The purpose of this study is to advance our understanding of the difference between born globals and non-born globals. An Australian sample of 315 internationally active firms is surveyed using the mail questionnaire approach. After comparing born globals with other international firms, the results show about a quarter of the samples was born globals. The main differentiating attributes of the born globals versus non-born globals were their international performance, greater international commitment (willingness to invest resources into international ventures), smaller size of firms, and speed to market. Alternatively, there were several marketing capabilities, such as market orientation and brand adaptation, which were not superior for born globals.No Full Tex
The role of staff engagement in facilitating staff-led value co-creation
YesThe study extends customer-led co-creation research to the related staff-led value co-creation
domain. In particular, the purpose of the study is to investigate the role of staff engagement as
a facilitator of staff-led value co-creation.
Design/methodology/approach: A new conceptual framework develops a model of staff-led value-creation, using three types
of staff-led co-creation. A quantitative approach is used. Survey collection yielded a sample
of 1165 employees in an Australian not-for-profit context across nineteen organizations.
AMOS SEM (Structural Equation Modelling) analyzes the data.
Findings: A major finding is the nexus between staff engagement and staff-led value co-creation. The
nexus applies for three types of staff-led co-creation and three staff categories. Different
explanatory mechanisms apply to each type of staff-led value co-creation.
Research Limitations/implications: The not-for-profit context may not generalize to the for-profit sector, but future research
could clarify this matter.
Practical implications: The results can inform organizations wishing to create greater service contributions through
greater staff participation, which can include a staff-initiating (staff-led) role. Different value
co-creation targets require different corporate triggers, reflecting the different explanatory
mechanisms of each co-creation type.
Social Implications: The not-for-profit context provides major social implications.
Originality/value: The emphasis on staff-led value co-creation augments the customer-led co-creation literature.
Additionally, exploring the (staff) engagement to (staff) value co-creation nexus is a novel contribution
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