Factores que más influyen en el proceso de decisión de compra de los consumidores de Gatorade en jóvenes de Chiclayo

El propósito de la presente investigación es conocer los factores personales, sociales, culturales y psicológicos que más influyeron en el proceso de decisión de compra de los consumidores Gatorade debido a que para finales del 2017 la participación de mercado en el norte del Perú de Sporade (competidor más cercano) es superior a Gatorade en un 67.1% ha comparación de años anteriores donde el dominio de Gatorade era evidente. El cual tiene como objetivo general determinar los factores que más influyen en el proceso de decisión de compra de los consumidores de la bebida rehidratante Gatorade en jóvenes de Chiclayo. Este estudio se ha desarrollado mediante el uso de un enfoque cuantitativo, no experimental, transversal y un alcance descriptivo, la población investigada ha sido de 2,922 jóvenes de Chiclayo que tienen entre 20 a 24 años y tienen un NSE A-B, cabe mencionar que la población total de consumidores de Gatorade es superior al considerado en esta investigación, esta investigación pretende enfocar sus esfuerzos en un tipo definido de consumidores mas no en la población total de esta, se utilizó una muestra de 291 personas y un muestreo no probabilístico por juicio, la recolección de datos se realizó a través de encuestas y de investigación bibliográfica (libros, revistas científicas, etc.). Se encontró como resultados más ifluyentes que más de la mitad de los consumidores de Gatorade entre los 20 a 24 años con un NSE – AB y que practican deporte son varones (65%), Las actividades que realizan con regularidad son actividad deportiva (81%) y estudios (89%), el 74% de personas consumen Gatorade en la tarde después de realizar ejercicio (53%), El sabor que más prefieren es tropical fruit (40%) y en presentaciones de 500 ml (44%), El 54% de los encuestados piensan que las personas que consumen Gatorade son deportistas, más del 90% de encuestados perciben a Gatorade como un “Rehidratante” (53%) y “Energizante” (37%) y Finalmente el 45% opina que Gatorade es un producto para consumo deportivo. Finalmente tomando en consideración a todos los factores (personales, sociales, culturales y psicológicos), los que más influyen son los presentados jerárquicamente a continuación: Ocupación: estudiante (90.7%), Estilo de vida: actividades de estudios (89%), Cultura: En la tarde (74%), Género: Masculino (65%), Roles y estatus: Consumidor de Gatorade es deportista (54%), Percepción: Rehidratante (53%), Cultura: Después del ejercicio (53%), Personalidad y autoconcepto: Persona que le gusta los retos (48%), Creencias y actitudes: Postura muy positiva (47%) , Creencias y actitudes: Consumo deportivo (45%), Aprendizaje: Muy buena (46%) , Subcultura: En presentación de 500 ml (44%), Grupos: Amigos cercanos (42%), Subcultura: Sabor tropical fruit (40%), Motivación: Rehidratarse (34%) y Familia: Recomendación de hermanos (33%)

Valorización de Sociedad Minera Cerro Verde

El presente trabajo desarrolla la valorización de Sociedad Minera Cerro Verde (en adelante “SMCV”), empresa dedicada a la extracción, producción y comercialización de minerales. Es una de las tres empresas productoras de cobre más grandes del Perú con una participación del 18% de la producción en el año 2020. Además, cuenta con el respaldo de sus accionistas. Para la valorización de SMCV se tomaron como base los estados financieros auditados de los ejercicios 2015-2020, memorias anuales e información pública emitida por Freeport a través de su portal corporativo y documentos encontrados en la Securities and Exchange Commission (SEC). Los principales factores considerados en la presente valorización fueron el precio de los metales, cash cost histórico por libra de cobre y molibdeno, planes de producción estimados de acuerdo a las reservas, CAPEX, obligaciones financieras y perspectivas económicas globales. La valorización de SMCV se realizó a través de la metodología de flujos de caja descontados, teniendo como horizonte de tiempo una vida mina de 36 años. El resultado obtenido es un valor estimado de US$21.04 por acción, mientras que el precio de la acción en la Bolsa de Valores de Lima (BVL) al cierre del 2020 se encontraba en US$ 20.92. Además, el resultado promedio por múltiplos comparables se ubica en US$ 22.39. En consecuencia, nuestra recomendación es comprar/ mantener la acción. El valor de la compañía puede verse afectado por algunas variables de riesgo, tales como el precio de los minerales, políticas gubernamentales, relaciones comerciales entre China y Estados Unidos, así como conflictos sociales. Adicionalmente, el valor podría incrementarse como consecuencia de la incorporación de proyectos energéticos, toda vez que SMCV se encuentra desarrollando un estudio de prefactibilidad para una planta de energía solar de 200MW; sin embargo, la información del proyecto no es pública, motivo por el cual no está siendo considerada en el presente trabajo

Alignment of the ALICE Inner Tracking System with cosmic-ray tracks

37 pages, 15 figures, revised version, accepted by JINSTALICE (A Large Ion Collider Experiment) is the LHC (Large Hadron Collider) experiment devoted to investigating the strongly interacting matter created in nucleus-nucleus collisions at the LHC energies. The ALICE ITS, Inner Tracking System, consists of six cylindrical layers of silicon detectors with three different technologies; in the outward direction: two layers of pixel detectors, two layers each of drift, and strip detectors. The number of parameters to be determined in the spatial alignment of the 2198 sensor modules of the ITS is about 13,000. The target alignment precision is well below 10 micron in some cases (pixels). The sources of alignment information include survey measurements, and the reconstructed tracks from cosmic rays and from proton-proton collisions. The main track-based alignment method uses the Millepede global approach. An iterative local method was developed and used as well. We present the results obtained for the ITS alignment using about 10^5 charged tracks from cosmic rays that have been collected during summer 2008, with the ALICE solenoidal magnet switched off.Peer reviewe

Search for exotic resonances decaying into WZ/ZZ in pp collisions at √s=7 TeV

Journal of High Energy Physics 2013.2 (2013): 036 reproduced by permission of Scuola Internazionale Superiore di Studi Avanzati (SISSA)Artículo escrito por un elevado número de autores, solo se referencian el que aparece en primer lugar, el nombre del grupo de colaboración, si le hubiere, y los autores pertenecientes a la UAMA search for new exotic particles decaying to the VZ final state is performed, where V is either a W or a Z boson decaying into two overlapping jets and the Z decays into a pair of electrons, muons or neutrinos. The analysis uses a data sample of pp collisions corresponding to an integrated luminosity of 5 fb-1 collected by the CMS experiment at the LHC at √s=7 TeV in 2011. No significant excess is observed in the mass distribution of the VZ candidates compared with the background expectation from standard model processes. Model-dependent upper limits at the 95% confidence level are set on the product of the cross section times the branching fraction of hypothetical particles decaying to the VZ final state as a function of mass. Sequential standard model W′ bosons with masses between 700 and 940 GeV are excluded. In the Randall-Sundrum model for graviton resonances with a coupling parameter of 0.05, masses between 750 and 880 GeV are also exclude

Neutron emission from electromagnetic dissociation of Pb nuclei at √ s NN = 2.76 TeV measured with the ALICE ZDC

The ALICE Zero Degree Calorimeter system (ZDC) is composed of two identical sets of calorimeters, placed at opposite sides with respect to the interaction point, 114 meters away from it, complemented by two small forward electromagnetic calorimeters (ZEM). Each set of detectors consists of a neutron (ZN) and a proton (ZP) ZDC. They are placed at zero degrees with respect to the LHC axis and allow to detect particles emitted close to beam direction, in particular neutrons and protons emerging from hadronic heavy-ion collisions (spectator nucleons) and those emitted from electromagnetic processes. For neutrons emitted by these two processes, the ZN calorimeters have nearly 100% acceptance. During the √ sNN = 2.76 TeV Pb-Pb data-taking, the ALICE Collaboration studied forward neutron emission with a dedicated trigger, requiring a minimum energy deposition in at least one of the two ZN. By exploiting also the information of the two ZEM calorimeters it has been possible to separate the contributions of electromagnetic and hadronic processes and to study single neutron vs. multiple neutron emission. The measured cross sections of single and mutual electromagnetic dissociation of Pb nuclei at √ s NN = 2.76 TeV, with neutron emission, are σ single EMD = 187:4 ± 0.2 (stat.)-11.2 +13.2 (syst.) b and σmutual EMD = 5.7 ± 0.1 (stat.) ±0.4 (syst.) b, respectively [1]. This is the first measurement of electromagnetic dissociation of 208Pb nuclei at the LHC energies, allowing a test of electromagnetic dissociation theory in a new energy regime. The experimental results are compared to the predictions from a relativistic electromagnetic dissociation model'701st International Conference on New Frontiers in Physics, ICFP 20122012-06-10Kolymbari, Crete; Greecesem informaçã

Finishing the euchromatic sequence of the human genome

The sequence of the human genome encodes the genetic instructions for human physiology, as well as rich information about human evolution. In 2001, the International Human Genome Sequencing Consortium reported a draft sequence of the euchromatic portion of the human genome. Since then, the international collaboration has worked to convert this draft into a genome sequence with high accuracy and nearly complete coverage. Here, we report the result of this finishing process. The current genome sequence (Build 35) contains 2.85 billion nucleotides interrupted by only 341 gaps. It covers ∼99% of the euchromatic genome and is accurate to an error rate of ∼1 event per 100,000 bases. Many of the remaining euchromatic gaps are associated with segmental duplications and will require focused work with new methods. The near-complete sequence, the first for a vertebrate, greatly improves the precision of biological analyses of the human genome including studies of gene number, birth and death. Notably, the human enome seems to encode only 20,000-25,000 protein-coding genes. The genome sequence reported here should serve as a firm foundation for biomedical research in the decades ahead

Discutindo a educação ambiental no cotidiano escolar: desenvolvimento de projetos na escola formação inicial e continuada de professores

A presente pesquisa buscou discutir como a Educação Ambiental (EA) vem sendo trabalhada, no Ensino Fundamental e como os docentes desta escola compreendem e vem inserindo a EA no cotidiano escolar., em uma escola estadual do município de Tangará da Serra/MT, Brasil. Para tanto, realizou-se entrevistas com os professores que fazem parte de um projeto interdisciplinar de EA na escola pesquisada. Verificou-se que o projeto da escola não vem conseguindo alcançar os objetivos propostos por: desconhecimento do mesmo, pelos professores; formação deficiente dos professores, não entendimento da EA como processo de ensino-aprendizagem, falta de recursos didáticos, planejamento inadequado das atividades. A partir dessa constatação, procurou-se debater a impossibilidade de tratar do tema fora do trabalho interdisciplinar, bem como, e principalmente, a importância de um estudo mais aprofundado de EA, vinculando teoria e prática, tanto na formação docente, como em projetos escolares, a fim de fugir do tradicional vínculo “EA e ecologia, lixo e horta”.Facultad de Humanidades y Ciencias de la Educació

Mortality from gastrointestinal congenital anomalies at 264 hospitals in 74 low-income, middle-income, and high-income countries: a multicentre, international, prospective cohort study

Summary Background Congenital anomalies are the fifth leading cause of mortality in children younger than 5 years globally. Many gastrointestinal congenital anomalies are fatal without timely access to neonatal surgical care, but few studies have been done on these conditions in low-income and middle-income countries (LMICs). We compared outcomes of the seven most common gastrointestinal congenital anomalies in low-income, middle-income, and high-income countries globally, and identified factors associated with mortality. Methods We did a multicentre, international prospective cohort study of patients younger than 16 years, presenting to hospital for the first time with oesophageal atresia, congenital diaphragmatic hernia, intestinal atresia, gastroschisis, exomphalos, anorectal malformation, and Hirschsprung’s disease. Recruitment was of consecutive patients for a minimum of 1 month between October, 2018, and April, 2019. We collected data on patient demographics, clinical status, interventions, and outcomes using the REDCap platform. Patients were followed up for 30 days after primary intervention, or 30 days after admission if they did not receive an intervention. The primary outcome was all-cause, in-hospital mortality for all conditions combined and each condition individually, stratified by country income status. We did a complete case analysis. Findings We included 3849 patients with 3975 study conditions (560 with oesophageal atresia, 448 with congenital diaphragmatic hernia, 681 with intestinal atresia, 453 with gastroschisis, 325 with exomphalos, 991 with anorectal malformation, and 517 with Hirschsprung’s disease) from 264 hospitals (89 in high-income countries, 166 in middleincome countries, and nine in low-income countries) in 74 countries. Of the 3849 patients, 2231 (58·0%) were male. Median gestational age at birth was 38 weeks (IQR 36–39) and median bodyweight at presentation was 2·8 kg (2·3–3·3). Mortality among all patients was 37 (39·8%) of 93 in low-income countries, 583 (20·4%) of 2860 in middle-income countries, and 50 (5·6%) of 896 in high-income countries (p<0·0001 between all country income groups). Gastroschisis had the greatest difference in mortality between country income strata (nine [90·0%] of ten in lowincome countries, 97 [31·9%] of 304 in middle-income countries, and two [1·4%] of 139 in high-income countries; p≤0·0001 between all country income groups). Factors significantly associated with higher mortality for all patients combined included country income status (low-income vs high-income countries, risk ratio 2·78 [95% CI 1·88–4·11], p<0·0001; middle-income vs high-income countries, 2·11 [1·59–2·79], p<0·0001), sepsis at presentation (1·20 [1·04–1·40], p=0·016), higher American Society of Anesthesiologists (ASA) score at primary intervention (ASA 4–5 vs ASA 1–2, 1·82 [1·40–2·35], p<0·0001; ASA 3 vs ASA 1–2, 1·58, [1·30–1·92], p<0·0001]), surgical safety checklist not used (1·39 [1·02–1·90], p=0·035), and ventilation or parenteral nutrition unavailable when needed (ventilation 1·96, [1·41–2·71], p=0·0001; parenteral nutrition 1·35, [1·05–1·74], p=0·018). Administration of parenteral nutrition (0·61, [0·47–0·79], p=0·0002) and use of a peripherally inserted central catheter (0·65 [0·50–0·86], p=0·0024) or percutaneous central line (0·69 [0·48–1·00], p=0·049) were associated with lower mortality. Interpretation Unacceptable differences in mortality exist for gastrointestinal congenital anomalies between lowincome, middle-income, and high-income countries. Improving access to quality neonatal surgical care in LMICs will be vital to achieve Sustainable Development Goal 3.2 of ending preventable deaths in neonates and children younger than 5 years by 2030