7 research outputs found
Incest, Inbreeding, and Intrafamilial Conflict: Analyzing the Boundaries of Sexual Permissiveness in Modern North America
Low-carbon development strategy for the West African electricity system: preliminary assessment using System dynamics approach
So close yet no agreement: The effects of threats to self-esteem when using instant messaging and audio during seller–buyer negotiations
The influence of the IKEA effect on a value of good
In 4 experiments in which students assembled IKEA boxes, built LEGO-like construction sets and folded origami I demonstrate and examine the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others. I show that their increased valuation is led by the feelings of competence associated with self-created products and that affirming consumers sense of self decreases the value one derives from his creations. I found that students value more their labor only when labor results in successful completion of task regardless of whether they are "do-it-yourselfers" or not. I did not observe the IKEA effect in particular case of origami