The effect of digital signage on shoppers' behavior: the role of the evoked experience

This paper investigates the role of digital signage as experience provider in retail spaces. The findings of a survey-based field experiment demonstrate that digital signage content high on sensory cues evokes affective experience and strengthens customers’ experiential processing route. In contrast, digital signage messages high on “features and benefits” information evoke intellectual experience and strengthen customers’ deliberative processing route. The affective experience is more strongly associated with the attitude towards the ad and the approach behavior towards the advertiser than the intellectual experience. The effect of an ad high on sensory cues on shoppers’ approach to the advertiser is stronger for first-time shoppers, and therefore important in generating loyalty. The findings indicate that the design of brand-related informational cues broadcast over digital in-store monitors affects shoppers’ information processing. The cues evoke sensory and affective experiences and trigger deliberative processes that lead to attitude construction and finally elicit approach behavior towards the advertisers

How today's consumers perceive tomorrow's smart products

This paper investigates consumer responses to new smart products. Due to the application of information technology, smart products are able to collect, process, and produce information and can be described as "thinking" for themselves. In this study, 184 consumers respond to smart products that are characterized by two different combinations of smartness dimensions. One group of products shows the smartness dimensions of autonomy, adaptability, and reactivity. Another group of smart products are multifunctional and able to cooperate with other products. Consumer responses to these smart products are measured in terms of the innovation attributes of relative advantage, compatibility, observability, complexity, and perceived risk. The study shows that products with higher levels of smartness are perceived to have both advantages and disadvantages. Higher levels of product smartness are mainly associated with higher levels of observability and perceived risk. The effects of product smartness on relative advantage, compatibility, and complexity vary across product smartness dimensions and across product categories. For example, higher levels of product autonomy are perceived as increasingly advantageous whereas a high level of multifunctionality is perceived disadvantageous. The paper discusses the advantages and pitfalls for each of the five product smartness dimensions and their implications for new product development and concludes with a discussion of the limitations of the study and suggestions for further research

Product Design: A Review and Research Agenda for Management Studies

This paper reviews research on product design in the broad domain of business studies. It highlights established and emerging perspectives and lines of inquiry, and organizes them around three core areas, corresponding to different stages of the design process (design activities, design choices, design results). Avenues for further research at the intersection of these bodies of research are identified and discussed, and the authors argue that management scholars possess conceptual and methodological tools suited to enriching research on design and effectively pursuing lines of investigation only partially addressed by other communities, such as the construction and deployment of design capabilities, or the organizational and institutional context of design activities

Gestión del diseño de producto y capacidad de aprendizaje organizativo en varios tipos de empresas del sector cerámico

[ES] Este trabajo estudia la relación entre la gestión del diseño de producto y la capacidad de aprendizaje organizativo en el sector cerámico español. A partir de un estudio de casos comparativo en cuatro empresas del mencionado sector, se determina qué factores facilitadores del aprendizaje organizativo son esenciales para cada una de las fases de la gestión del diseño de producto: la fase analítico conceptual y la fase técnico creativa. El estudio de casos evidencia una relación directa y positiva entre dichos factores facilitadores de aprendizaje organizativo y la gestión del diseño de producto. En concreto, cuatro de ellos están asociados a la obtención de conocimiento del mercado, la empresa y la tecnología, lo cual está vinculado a la fase analítica-conceptual del proceso de diseño de producto. Otros diez factores estarían asociados a la divulgación y uso del conocimiento, lo cual estaría vinculado a la fase técnica-creativa o la dirección integral del proceso de diseño.[EN] The main contribution of this paper is the formulation of an alternative to experimental determination of loss factor and, consequently, to improve the predictions of airborne sound insulation for any type of monolithic or laminated glass. In addition, a review of the standards related to measurement of mechanical parameters of glass is carried out, with particular interest in laminated glass Indeed, one of the problems that arise in the current context of building acoustics is to meet the requirements of facades airborne sound insulation of existing Building Technical Code (BTC). It is known that the blind and the hollow part of the facade should be distinguished. The weakest part regarding to airborne sound insulation is the empty one (consisting of glass, woodwork and other elements). Choosing an adequate woodwork makes the glass surface become the limiting factor. The Constructive Elements Catalog (CEC) of the BTC, the UNE-EN 12758:2011 standard, as well as some, increasingly, data vendors provide information about airborne sound insulation for monolithic glass, laminated glass and double glazing. In the case of laminated glass, these data are limited only to those with a single intermediate layer, and also nonacoustic. Can therefore be said that there is a gap of knowledge in this regard. To obtain reliable predictions of airborne sound insulation of multilayer partitions, such as laminated glass, mechanical characteristics must be known, being loss factor one of the most important.Chiva, R.; Lapiedra, R.; Devece Carañana, CA.; Gil Pechuán, I. (2012). Gestión del diseño de producto y capacidad de aprendizaje organizativo en varios tipos de empresas del sector cerámico. Boletín de la Sociedad Española de Cerámica y Vidrio. 51(4):231-238. doi:10.3989/cyv.332012S23123851

Rethinking the "mirroring" hypothesis: implications for technological modularity, tacit coordination, and radical innovation

Studies of the 'mirroring' hypothesis have demonstrated the relationships between technological modularity and explicit coordination, yet little is known about the 'mirroring' relationship between technological modularity and tacit coordination, and how the 'mirroring' relationship may affect radical innovation. This paper contributes to the 'mirroring' hypothesis by identifying the interaction mechanisms embedded in and surrounded over the mirroring relationships. Using survey data of 121 high-tech firms in China, our study indicates that technological modularity enhances interfirm tacit coordination between module-makers ('mirroring' hypothesis), and will also positively influence radical innovation ('outcome' hypothesis). Moreover, tacit coordination negatively moderates the impact of technological modularity on radical innovation ('interaction' hypothesis), indicating that the 'mirroring' relationship may offset the benefit obtained from modularization. It also suggests that, in a high-technology industry in underdeveloped areas, tacit coordination could lead to exposure of hidden knowledge, thus lowering module-makers' motivation for technology breakthrough

Product Innovativeness Dimensions and Their Relationships with Product Advantage, Product Financial Performance, and Project Protocol

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/97241/1/j.1540-5885.2010.00766.x.pd

Development of high performance parasport prosthetic limbs: a proposed framework and case study

Sport with a disability has progressed from undertaking physical activity for recreation to one of a high performance environment at competitions such as the Paralympic Games. There is currently limited information and guidance to help inform stakeholders as to how to develop the high performance technology of elite athletes who possess limb absence. In this manuscript, a conceptual framework for high performance prosthetic limb creation is presented. This utilises a synthesis between contemporary product design theory and a review of existing case studies. This proposed framework is then applied to a case study. Ultimately, the framework provides an indicative guide to the creation of prosthetic limbs that emphasise technological performance enhancement over that of mere sporting participation

Mapping product and service innovation: A bibliometric analysis and a typology

Research conducted in the innovation field lags behind organizations’ general technological development and innovativeness. Literature that previously depicted innovation types in developed markets is markedly different from progressively publicized emerging market innovation types. While capital-abundant firms tend to engage in respective pioneering and incremental innovation loops, resource-constrained firms and firms in emerging countries may partially free-ride on existing products and services through innovations such as copycat and frugal. To date, there have been no attempts to holistically consolidate product and service innovation types into one overarching typology. Using novel methods of text mining and co-citation analysis, this study systematically maps three decades of product and service innovation scholarship to provide a typology of eight major product and service innovation types. This is further supported by case study analysis to demonstrate how these innovation types fit into the cost vs market novelty matrix. This study is unique in its methodological proposition to systematically review the innovation scholarship of more than 1,400 articles through comprehensive, quantified, and objective methods that offer transparent and reproducible results. The study provides some clarity regarding the classifications and characteristics of the innovation typology

A cross cultural study of gender differences in omnichannel retailing contexts

This research examines gender difference in omnichannel experience in modern shopping malls, combining personal, physical and virtual encounters. It proposes a new theoretical model: the gender-based shopping mall omnichannel experience model. Data was collected using 1139 questionnaires completed by millennial shoppers in the United Kingdom and United Arab Emirates. Data was analysed using partial least squares. The results showed a shift in males shopping behaviour as they pay more attention to peer interaction on social platforms, service excellence, convenience, diversity and personalisation in shopping malls than female shoppers, while aesthetics and privacy are more important for female shoppers

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

This article critically examines consumer–brand relationships from the perspective of interpersonal relationship theory. Specifically, the authors investigate the relationship between brand experience and the two components of brand loyalty, namely purchase brand loyalty and attitudinal brand loyalty. The study also examines the link between brand experience and brand relationship variables, brand trust, brand attachment and brand commitment. In addition, the mediating role of brand personality and brand commitment in the relationship between brand experience and brandloyalty is investigated. Drawing on the results of an empirical cross-brand study from three product categories, the authors demonstrate that brand experience, brand personality and brand relationship variables (brand attachment and brand commitment) all affect the degree to which a consumer is loyal to a brand. On the basis of the findings, the authors offer guidelines to managers on how to build and sustain purchase and attitudinal brand loyalty by enhancing brand experience. The theoretical and managerial significance of the findings together with directions for future research are discussed