Celebrate Your Plate: Nutrition Education Through Social Marketing

The State Nutrition Action Committee (SNAC) was created in 2007 to bring together several health- and community-based organizations throughout the state of Ohio including SNAP-Ed, EFNEP, Department of Aging, Department of Education, Department of Health including WIC, Creating Healthy Communities and the Early Childhood Obesity Prevention Program, Department of Aging, Department of Job and Family Services, and the Mid-Ohio Foodbank. SNAC's aim is to promote shared goals and collaborate on related programming efforts. In the spring of 2016, SNAC decided to embark on a social marketing campaign together. SNAP-Ed facilitates the partnership between The Ohio State University and the program assistants (PAs), program coordinators (PCs) and FCS educators who are in 80 of Ohio's 88 counties delivering direct education and community programming. The SNAP-Ed social marketing campaign, Celebrate Your Plate (CYP), will support existing direct education programming across the state and encourage low-income audiences to increase their fruit and vegetable consumption. Social marketing is defined as "the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence voluntary behavior of target audiences to improve their personal welfare and that of society." (Andreasen, 1995). Work on a SNAP-Ed social marketing campaign began in early 2016 with the formation of the Social Marketing Core Team (SMCT) and the development of a campaign plan with the members of SNAC. The objectives of the SNAP-Ed social marketing campaign are as follows: 1) Plan, design, implement, and evaluate a social marketing campaign that increases fruit and vegetable consumption in low-income audiences by supporting the existing OSU Extension SNAP-Ed direct education program. 2) Create and document the processes of the social marketing campaign and its pilot and staged implementation throughout Ohio. Formative research was conducted during the summer of 2016 to inform the direction of the campaign; and a marketing agency, Fahlgren Mortine, was hired through the Ohio State University bid process to handle materials development and media purchasing. Data from formative research informed the direction of the campaign and determined the tone of the campaign, media approaches, and material design. Based on results from the pilot, a selection of marketing materials will be used in different quadrants across the state during the next two years. Fruit and vegetable consumption is the dietary guideline with the lowest achievement rate among all Ohioans. Celebrate Your Plate will facilitate additional partnerships to advance health and wellness through increasing fruit and vegetable consumption.AUTHOR AFFILIATION: Alisha Ferguson, SNAP-Ed Program Assistant, Social Marketing, [email protected] (Corresponding Author); Beth Hustead, SNAP-Ed Program Coordinator, Social Marketing; B.R. Butler, FCS Program Evaluation Director; K.L. Golis, OSU Nutrition Program Graduate Research Associate; A.C. Zubieta, SNAP-Ed Director.The State Nutrition Action Committee (SNAC) was created in 2007 to bring together several health and community-based organizations throughout the state of Ohio. SNAC's aim is to promote shared goals and collaborate on related programming efforts. For 10 years, SNAC has given committee members the opportunity to work together, connect with other public health and nutrition organizations, and create new and meaningful projects such as a social marketing campaign. Work on a SNAP-Ed social marketing campaign, Celebrate Your Plate, began in early 2016 with the formation of the Social Marketing Core Team (SMCT) and the development of a campaign plan with the members of SNAC. With fruit and vegetable consumption the dietary guideline with the lowest achievement rate among all Ohioans, it is important for Celebrate Your Plate to create more partnerships to advance health and wellness

An experimental investigation of the natural frequency statistics of a beam with spatially correlated random masses

Experimental investigations into the dynamic response of structures with material or geometrical random fields usually depend upon an initial characterization of this variability, with very little control over the statistics at its early manufacturing stage. This provides the need of a minimal number of samples to generate an ensemble of dynamic responses, making such experimental data scarcely found in the literature. In this work, a cantilever beam with small masses attached along its length according to a given discrete random field has an ensemble of natural frequencies measured for a number of correlation lengths. The results can be used to investigate the effects of the correlation length on the subsequent natural frequency statistics. The experimental results are compared with a wave approximation for flexural waves using a continuous random field for the mass density, in order to approximate the mass distribution. Issues concerning this approximation are discussed. In addition, results are also compared with a simple added mass approximation with assumed modes from a FE solution

Sixty Years of Fractal Projections

Sixty years ago, John Marstrand published a paper which, among other things, relates the Hausdorff dimension of a plane set to the dimensions of its orthogonal projections onto lines. For many years, the paper attracted very little attention. However, over the past 30 years, Marstrand's projection theorems have become the prototype for many results in fractal geometry with numerous variants and applications and they continue to motivate leading research.Comment: Submitted to proceedings of Fractals and Stochastics

Results of Prevention of REStenosis with Tranilast and its Outcomes (PRESTO) trial

BACKGROUND: Restenosis after percutaneous coronary intervention (PCI) is a major problem affecting 15% to 30% of patients after stent placement. No oral agent has shown a beneficial effect on restenosis or on associated major adverse cardiovascular events. In limited trials, the oral agent tranilast has been shown to decrease the frequency of angiographic restenosis after PCI. METHODS AND RESULTS: In this double-blind, randomized, placebo-controlled trial of tranilast (300 and 450 mg BID for 1 or 3 months), 11 484 patients were enrolled. Enrollment and drug were initiated within 4 hours after successful PCI of at least 1 vessel. The primary end point was the first occurrence of death, myocardial infarction, or ischemia-driven target vessel revascularization within 9 months and was 15.8% in the placebo group and 15.5% to 16.1% in the tranilast groups (P=0.77 to 0.81). Myocardial infarction was the only component of major adverse cardiovascular events to show some evidence of a reduction with tranilast (450 mg BID for 3 months): 1.1% versus 1.8% with placebo (P=0.061 for intent-to-treat population). The primary reason for not completing treatment was > or =1 hepatic laboratory test abnormality (11.4% versus 0.2% with placebo, P<0.01). In the angiographic substudy composed of 2018 patients, minimal lumen diameter (MLD) was measured by quantitative coronary angiography. At follow-up, MLD was 1.76+/-0.77 mm in the placebo group, which was not different from MLD in the tranilast groups (1.72 to 1.78+/-0.76 to 80 mm, P=0.49 to 0.89). In a subset of these patients (n=1107), intravascular ultrasound was performed at follow-up. Plaque volume was not different between the placebo and tranilast groups (39.3 versus 37.5 to 46.1 mm(3), respectively; P=0.16 to 0.72). CONCLUSIONS: Tranilast does not improve the quantitative measures of restenosis (angiographic and intravascular ultrasound) or its clinical sequelae

The exposure of the hybrid detector of the Pierre Auger Observatory

The Pierre Auger Observatory is a detector for ultra-high energy cosmic rays. It consists of a surface array to measure secondary particles at ground level and a fluorescence detector to measure the development of air showers in the atmosphere above the array. The "hybrid" detection mode combines the information from the two subsystems. We describe the determination of the hybrid exposure for events observed by the fluorescence telescopes in coincidence with at least one water-Cherenkov detector of the surface array. A detailed knowledge of the time dependence of the detection operations is crucial for an accurate evaluation of the exposure. We discuss the relevance of monitoring data collected during operations, such as the status of the fluorescence detector, background light and atmospheric conditions, that are used in both simulation and reconstruction.Comment: Paper accepted by Astroparticle Physic

Search for a W' boson decaying to a bottom quark and a top quark in pp collisions at sqrt(s) = 7 TeV

Results are presented from a search for a W' boson using a dataset corresponding to 5.0 inverse femtobarns of integrated luminosity collected during 2011 by the CMS experiment at the LHC in pp collisions at sqrt(s)=7 TeV. The W' boson is modeled as a heavy W boson, but different scenarios for the couplings to fermions are considered, involving both left-handed and right-handed chiral projections of the fermions, as well as an arbitrary mixture of the two. The search is performed in the decay channel W' to t b, leading to a final state signature with a single lepton (e, mu), missing transverse energy, and jets, at least one of which is tagged as a b-jet. A W' boson that couples to fermions with the same coupling constant as the W, but to the right-handed rather than left-handed chiral projections, is excluded for masses below 1.85 TeV at the 95% confidence level. For the first time using LHC data, constraints on the W' gauge coupling for a set of left- and right-handed coupling combinations have been placed. These results represent a significant improvement over previously published limits.Comment: Submitted to Physics Letters B. Replaced with version publishe

Search for the standard model Higgs boson decaying into two photons in pp collisions at sqrt(s)=7 TeV

A search for a Higgs boson decaying into two photons is described. The analysis is performed using a dataset recorded by the CMS experiment at the LHC from pp collisions at a centre-of-mass energy of 7 TeV, which corresponds to an integrated luminosity of 4.8 inverse femtobarns. Limits are set on the cross section of the standard model Higgs boson decaying to two photons. The expected exclusion limit at 95% confidence level is between 1.4 and 2.4 times the standard model cross section in the mass range between 110 and 150 GeV. The analysis of the data excludes, at 95% confidence level, the standard model Higgs boson decaying into two photons in the mass range 128 to 132 GeV. The largest excess of events above the expected standard model background is observed for a Higgs boson mass hypothesis of 124 GeV with a local significance of 3.1 sigma. The global significance of observing an excess with a local significance greater than 3.1 sigma anywhere in the search range 110-150 GeV is estimated to be 1.8 sigma. More data are required to ascertain the origin of this excess.Comment: Submitted to Physics Letters

Measurement of the Lambda(b) cross section and the anti-Lambda(b) to Lambda(b) ratio with Lambda(b) to J/Psi Lambda decays in pp collisions at sqrt(s) = 7 TeV

The Lambda(b) differential production cross section and the cross section ratio anti-Lambda(b)/Lambda(b) are measured as functions of transverse momentum pt(Lambda(b)) and rapidity abs(y(Lambda(b))) in pp collisions at sqrt(s) = 7 TeV using data collected by the CMS experiment at the LHC. The measurements are based on Lambda(b) decays reconstructed in the exclusive final state J/Psi Lambda, with the subsequent decays J/Psi to an opposite-sign muon pair and Lambda to proton pion, using a data sample corresponding to an integrated luminosity of 1.9 inverse femtobarns. The product of the cross section times the branching ratio for Lambda(b) to J/Psi Lambda versus pt(Lambda(b)) falls faster than that of b mesons. The measured value of the cross section times the branching ratio for pt(Lambda(b)) > 10 GeV and abs(y(Lambda(b))) < 2.0 is 1.06 +/- 0.06 +/- 0.12 nb, and the integrated cross section ratio for anti-Lambda(b)/Lambda(b) is 1.02 +/- 0.07 +/- 0.09, where the uncertainties are statistical and systematic, respectively.Comment: Submitted to Physics Letters