Is content king? Job seekers’ engagement with social media employer branding content

Resumen de la ponencia[EN] Increasing digitization and the emergence of social media have radically changed the recruitment landscape adding interactive digital platforms to traditional means of employer communication. Removing barriers of distance and timing, social media enable firms to continue their efforts of promoting their employment brand online. However, social media employer communication and employer brand building remains woefully understudied. Our study addresses this gap by investigating how firms use social media to promote their employer brand. We analyze employer branding communication in a sample of N = 216,828 human resources (HR) related Tweets from N = 166 Fortune 500 companies. Using supervised machine learning we classify the Tweet content according to its informational and inspirational nature, identifying five categories of employer branding social media communication on Twitter.Moser, K.; Tumasjan, A.; Welpe, I. (2016). Is content king? Job seekers’ engagement with social media employer branding content. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 124-124. https://doi.org/10.4995/CARMA2016.2016.3103OCS12412

Leveraging Virtual Learning Environments for Training Interpreter Trainers

While the demand for conference interpreters in traditional language combinations (the more widely used languages) is decreasing, the need for experts in less widely used languages is rapidly increasing with each enlargement of the EU. Post-war peace-keeping operations as well as warcrime tribunals have also increased the need for high-level interpreters in languages hitherto not used in the international arena and consequently more well-trained interpreter trainers both for traditional programs as well as ad-hoc intensive programs must be available. Interpreters are a highly mobile community of professionals, unable to be physically present in a university for long periods of time to be trained as trainers. The Certificate course for Interpreter Trainers at ETI (University of Geneva) has been offering the only postgraduate course for training interpreter trainers since 1996. To meet the demand for training around the world the Certificate course is now offered in a blended format: Nine months of distance learning are blended with one week of faceto-face learning. The portal (www.unige.ch/eti/certificate/training) offers a rich learning environment with a number of tools to implement the philosophy of collaborative learning. With its public access and a special section for students of interpreting the portal has become an international meeting point for interpreter trainers where participants in the Certificate course interact with interpreting students at ETI, and interpreter trainers from schools around the world can interact with the Certificate teaching staff and students. This paper reports on the first systematic assessment of both the learning environment and the learning outcomes of the Certificate course.La demande d’interprètes de conférence dans les langues les plus répandues est en baisse. Par contre, la demande ne cesse de croître dans des langues moins utilisées, notamment lors de chaque élargissement de l’UE. En parallèle, sur la scène internationale, la demande d’interprètes qualifiés ne cesse d’augmenter que ce soit dans des opérations de maintien de la paix ou dans des tribunaux de crime de guerre. Cette donne contribue à un besoin accru en formateurs d’interprètes tant pour des formations traditionnelles que pour des formations intensives et ponctuelles. Les interprètes forment un corps professionnel très mobile et de ce fait, il est difficile de les mobiliser pour de longues périodes de formation. Le cours du Certificat de formateurs d’interprète dispensé par l’ETI (Université de Genève) est le seul cours postgrade du genre depuis 1996. Pour répondre à la demande venue du monde entier, le cours est maintenant offert dans un format hybride, alliant neuf mois de distance à une semaine présentielle à Genève. Le portail utilisé (www.unige.ch/eti/certificate/training) offre un environnement d’apprentissage collaboratif élaboré. De part son interface accessible à tout public et une section réservée aux étudiants en interprétation, il devient un espace de rencontre entre différentes communautés. Cet article présente les premiers résultats obtenus, au niveau de l’environnement d’apprentissage et au niveau de l’apprentissage lui-même

Changing asset endowments and smallholder participation in higher value markets: Evidence from certified coffee producers in Nicaragua

This paper examines the capacities of smallholders in Nicaragua to exploit new linkages to certified coffee markets following the coffee crisis. Data on livelihood assets were collected from 292 households, which were clustered to test how differences in outcomes (asset building) reflect variations in initial asset endowments. The results suggest that most households built particular elements of their asset base and increased their resilience to future shocks. However, households struggled to make effective use of the gains for intensifying their livelihoods. Of the least-endowed households, few made investments in the scale or productivity of coffee, and most continued to depend heavily on subsistence production and seasonal off-farm income for survival. In conclusion, improved market access alone, even under relatively favorable market conditions and with considerable external support, will have uncertain impacts on rural poverty if the underlying constraints on household assets and investments are not addressed concurrently

Language endangerment and language documentation in Africa

Non peer reviewe

Adapting a design approach: A case study in a small space company

Over the past decades many design process models have been proposed in design methodologies, standards, and guidelines. The development of design methodologies is accompanied by an ongoing debate concerning the applicability of the proposed process models in practice. While many authors highlight the usefulness of design methodologies for training of novices, it is recurrently reported that design methodologies are only seldom applied in design practice. An argument usually produced concerns the abstract character of the design methodologies. While some authors put the whole idea of design methodologies into question, most authors agree that design methodologies are useful but need further development in order to enhance their applicability. Currently there are two main axes for further development of design methodologies: the rising interdisciplinarity in design practice which is not sufficiently addressed in the rather mono-disciplinary design methodologies and the adaptation of design methodologies to different contexts, which is recommended by many authors but lacks a systematic support. This paper addresses the adaptation of a generic design approach to different contexts. The main research question concerns the rationale behind the adaptation. The paper reports a case study in the space industry. The case study is based on a document study, a series of expert interviews and draws from the experience of one of the authors involved in the company. The study compares the design processes of four projects, which show some major differences requiring an adaptation of the particular design approach. The design processes in the company are based on the ECSS (European Cooperation for Space Standardization) standards. The compliance with the processes and practices prescribed in these standards is mandatory for many projects. However, some projects allowed an adaptation of the design approach. It was found that the adaption respectively the tailoring of the design process as prescribed in the ECSS-standards, was driven, when allowed, by risks, costs, and contracting-partners associated with the project. In order to provide some guidance for future projects the company introduced a project categorization scheme which recommends a suitable approach for each project category. The analysis of the categorization scheme and the particular consequences for adaptation in the company allow drawing conclusions about the rationale of design process adaptation in practice, thus contributes to the debate on the applicability of design methodologies and generic design process models and provides some ideas for the support of a context dependent adaptation thereof

Blended learning for training interpreter trainers

The Certificate program for interpreter trainers will embed one week of face-to-face teaching in a ten month distance learning program. The community portal will act both as learning environment supporting socio-constructivist pedagogical scenarios and as a platform for discussion of topics pertaining to the training of interpreters in general. This is designed to support changes in the profession necessary to facilitate a paradigmatic shift in training. The portal can be accessed from http://certificate.eti.unige.ch/training/

Don\u27t be so emotional: How social media communication affects potential applicants\u27 engagement

Companies use social media (e.g., Twitter) to engage with potential applicants and build their reputation as attractive employers. To analyze how Twitter message content influences engagement with these messages, we employ computational linguistics and analyze N=216,828 Tweets collected from the human resource (HR) Twitter accounts of Fortune 500 companies. Our results show that, surprisingly, job-focused content creates less engagement than content focusing on relational aspects at work. We further demonstrate that distinct (vs. generic) content positively affects engagement, whereas emotional content negatively affects engagement. These effects are conditioned on firms’ employer image and not on job posting content. In contrast to prior research, our results suggest that less emotional and more distinct (company-specific) communication is beneficial for increasing engagement. We advance our understanding of the functioning of Twitter as an increasingly popular employer image impression management platform and extend research on employer image management on the Internet