Self-Identity, Ethical Obligation, and Fair Trade Consumption Among Consumers in an Emerging Fair-Trade Market

Based on the modified theory of planned behavior, this study aimed to explore consumer characteristics by focusing on social images and beliefs such as self-identity and ethical obligations, socially responsible consumption, and fair-trade beliefs from their previous purchase experience of fair-trade products. The data was collected from a convenient sample of 276 Korean consumer panels recruited through an independent marketing research company. There were significant differences in self-identification, ethical obligation, beliefs about fair practice, and socially responsible consumption behaviors, particularly on supporting responsible and cause-related products, purchasing local products, and helping small businesses, between fair-trade products purchasers and non-purchasers

The Influence of Korean Instagram Users’ Cultural Disposition, Social Capital, and Instagram Usage Propensity on their Evaluation Attributes for Fashion Influencers

This study investigates on how Millennials evaluate fashion influencers on Instagram whom have been slowly leading the micro-cultural trends. The users tend to selectively compare, choose, and evaluate these influencers in terms of their own tastes and propensities, and also their cultural and social characteristics. Literary reviews have been used to evaluate categories of individuals’ cultural disposition by vertical-collectivism, vertical-individualism, horizontal collectivism, and horizontal individualism. Furthermore, there are two types of social capital in social networks, which is that people value the “bridging” nature of what links them with influencers, and people use a “bonding” nature to seek emotional stability while being involved in their ideal social gatherings. This study conducted a questionnaire survey of 467, 20 to 30-year-old male and female Instagram users. The questionnaire contains 2 sub-dimensions of Culture Disposition: Vertical Collectivism and Vertical Individualism; 2 sub-dimensions of Social Capital: Connective Social Capital and Bonding Social Capital; 2 sub-dimensions of Instagram usage propensity: Relationship Seeking Propensity and Information Seeking Propensity; 3 sub-dimensions of Fashion Influencer Evaluation Attributes: Professionalism, Attractiveness and Intimacy. It is meaningful to provide basic data for understanding the characteristics of Instagram users who utilize fashion influencers, for the purpose of market actualization. As a result, Vertical Collectivism and Vertical Individualism were found to be related to Relationship Seeking Propensity; Only Vertical Individualism was found to be related to Information Seeking Propensity. Furthermore, Relationship Seeking Propensity was found to be related to Intimacy, and Information Seeking Propensity was related to Professionalism, Intimacy and Attractiveness

Green with Envy at Your Kid: The Effects of Two Different Types of Envy on Purchase Intention

Envy is an emotion that “arises when a person lacks another’s superior quality, achievement, or possession and either desires it or wishes that the other lacked it”. Envy has been classified into two types: benign envy and malicious envy. Benign envy emphasizes the brighter side of envy, which is related to moving-up motivation, while malicious envy represents the destructive side of envy, which motivates people to pull down. The purpose of this study is to address research gap by exploring how envy affects purchase intention among mom through experimental design. Participants were recruited by research company, total one hundred and twenty eight moms with 5-7 year old kids were randomized in each study. Envy is manipulated into two types depending on the deservingness of the situation. Participants were given a short scenario which described a friend who has more capital for raising her children. In purchasing economic capital related products, benign envy condition(M=2.57, SD=1.36) reported greater desire for purchasing products than malicious envy condition(M=2.35, SD=1.21)(F=5.392, p\u3c.05). In purchasing cultural capital related products, benign envy condition(M=4.00, SD=0.78) reported greater desire for purchasing products than malicious envy condition(M=3.98, SD=1.08)(F=.235,n.s). The findings confirm that difference depending on type of envy, and benign envy play an important role for Koreans in purchase intention. In result, envy has no influence in purchasing cultural capital related products. It reveals that in Korea, fashion is used as a strategy of cultural capital, and sense of advanced taste are likely to be interpreted as part of cultural capital

The Effects of Consumption Value and Ethical Fashion Consumption Awareness on Ethical Fashion Consumption Behavior

This study addresses the research gap by exploring relationship between consumption value and ethical fashion consumption by its category

What Do You Think of Fair Trade? Focusing on Young Korean Consumers in an Emerging Fair Trade Market

The purpose of this study was to explore public expectations regarding the concept of fair trade, focusing on higher education student consumers in South Korea and using a qualitative approach

Search for new phenomena in final states with an energetic jet and large missing transverse momentum in pp collisions at √ s = 8 TeV with the ATLAS detector

Results of a search for new phenomena in final states with an energetic jet and large missing transverse momentum are reported. The search uses 20.3 fb−1 of √ s = 8 TeV data collected in 2012 with the ATLAS detector at the LHC. Events are required to have at least one jet with pT > 120 GeV and no leptons. Nine signal regions are considered with increasing missing transverse momentum requirements between Emiss T > 150 GeV and Emiss T > 700 GeV. Good agreement is observed between the number of events in data and Standard Model expectations. The results are translated into exclusion limits on models with either large extra spatial dimensions, pair production of weakly interacting dark matter candidates, or production of very light gravitinos in a gauge-mediated supersymmetric model. In addition, limits on the production of an invisibly decaying Higgs-like boson leading to similar topologies in the final state are presente

The Interaction between Early Life Epilepsy and Autistic-Like Behavioral Consequences: A Role for the Mammalian Target of Rapamycin (mTOR) Pathway

Early life seizures can result in chronic epilepsy, cognitive deficits and behavioral changes such as autism, and conversely epilepsy is common in autistic children. We hypothesized that during early brain development, seizures could alter regulators of synaptic development and underlie the interaction between epilepsy and autism. The mammalian Target of Rapamycin (mTOR) modulates protein translation and is dysregulated in Tuberous Sclerosis Complex, a disorder characterized by epilepsy and autism. We used a rodent model of acute hypoxia-induced neonatal seizures that results in long term increases in neuronal excitability, seizure susceptibility, and spontaneous seizures, to determine how seizures alter mTOR Complex 1 (mTORC1) signaling. We hypothesized that seizures occurring at a developmental stage coinciding with a critical period of synaptogenesis will activate mTORC1, contributing to epileptic networks and autistic-like behavior in later life. Here we show that in the rat, baseline mTORC1 activation peaks during the first three postnatal weeks, and induction of seizures at postnatal day 10 results in further transient activation of its downstream targets phospho-4E-BP1 (Thr37/46), phospho-p70S6K (Thr389) and phospho-S6 (Ser235/236), as well as rapid induction of activity-dependent upstream signaling molecules, including BDNF, phospho-Akt (Thr308) and phospho-ERK (Thr202/Tyr204). Furthermore, treatment with the mTORC1 inhibitor rapamycin immediately before and after seizures reversed early increases in glutamatergic neurotransmission and seizure susceptibility and attenuated later life epilepsy and autistic-like behavior. Together, these findings suggest that in the developing brain the mTORC1 signaling pathway is involved in epileptogenesis and altered social behavior, and that it may be a target for development of novel therapies that eliminate the progressive effects of neonatal seizures

Measurement of VH, H → b b ¯ production as a function of the vector-boson transverse momentum in 13 TeV pp collisions with the ATLAS detector

Cross-sections of associated production of a Higgs boson decaying into bottom-quark pairs and an electroweak gauge boson, W or Z, decaying into leptons are measured as a function of the gauge boson transverse momentum. The measurements are performed in kinematic fiducial volumes defined in the `simplified template cross-section' framework. The results are obtained using 79.8 fb-1 of proton-proton collisions recorded by the ATLAS detector at the Large Hadron Collider at a centre-of-mass energy of 13 TeV. All measurements are found to be in agreement with the Standard Model predictions, and limits are set on the parameters of an effective Lagrangian sensitive to modifications of the Higgs boson couplings to the electroweak gauge bosons