Quality Assurance and other Marketing Management Elements as Key Success Factors for Entering a New Market: a Case Presentation of Functional Food Market in Indonesia

Based on its distinctive profiles functional-food (FF) can be considered as a mixture of food and pharmaceutical items. Apparently, these different characteristics that exist beyond conventional food products contribute success of the commercialization of new innovative FFs. Therefore, assumption can be made by arguing that for the marketing a FF a distinctive marketing-strategic beyond the one usually used for the conventional food products must be employed. This study was pursued with the main aims to understand the consumers psychological factors and to find out elements important to setting up the marketing strategy. These two findings will be then used as basis for designing a distinctive marketing strategy for a FF. We found that consumers psychological set varied across different sample groups. Therefore, segmentation plays a significant role. Due to the fact that most of the consumers had a medium to high involvement level, communication strategy becomes a salient means for the marketing of FFs. According to the respondents some important extrinsic/intrinsic quality based elements of FF can be generally incorporated into the communication platforms for FF. From the industrys point of view this study showed that internal organizational and management, market attractiveness and trade capability are the most important elements supporting a firm in developing a new innovative FF in Indonesia.product quality, communication, segmentation, key success factors for market entry, functional food in Indonesia., Financial Economics, International Relations/Trade,

Building Consumers Trust through Persuasive Interpersonal Communication in a Saturated Market: The Role of Market Mavens

This study has aims i.e. (1) to investigate the role of inherent personal knowledge in affecting trust, (2) to investigate whether mavens play a role in improving recipients knowledge level and trust. We have conducted a study, which involved a total of 134 students as respondents. Correlation between subjective knowledge and trust achieved a medium level, while objective knowledge related to trust at a very low level. Trust in the low-maven-group is the lowest in comparison with the medium- and high- mavens. This study indicates that there are different results in terms of effects of information provided by three different maven groups.Institutional and Behavioral Economics, Marketing,

Competencies of Reconfiguration in Product Development – The Case of Convenience Food

Convenience food is characterized by a value added to the product core that corresponds to fast changing consumer needs. Thus, convenience food can be considered as an example of one of the most innovative product categories in the domain of the food industry. Concerning innovative activities the prevailing perception of convenience food is that all decisive impulses are coming from the market e.g. are driven by the power of demand. If so, than food producers have the chance to react on these impulses when developing novel convenience food solutions timely and close to the market development intent meeting the requirements of the consumers. In this paper we are going to propose a different viewpoint: firms who are developing, producing and selling convenience food products may follow a corporate strategy which is not necessarily and primarily in line with the consumer welfare but is rather oriented to their competitors. Thus, the strategic dimension is also or predominantly geared to a firm’s competitive environment when trying to find attractive niche positions and aiming on competitive advantage by using internal resources and competencies. We understand that convenience food shows clear distinctive characteristics in comparison to conventional foods. These require a very particular set of competencies in the sense of how to employ resources and capabilities in a useful way. Additionally, we argue that the characteristics of convenience food to employ an innovation strategy based on fast processes of resource reconfiguration.Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Industrial Organization,

Führungsverhalten beziehungsweise Führungsstile in Agrarunternehmen

The development of the relationship between employer and employee is an important aspect of management, i. e. management behaviour and management style play an important role with regard to the employee as a critical factor for success. Increasing average sizes of agricultural enterprises and numbers of employees and the missing hierarchical structures create the need for additional motivation opportunities. In the agricultural sector the quality performance of labour activities is difficult to control, therefore, it becomes even more important to discuss management behaviour and management styles. Management styles are mainly described theoretically in the literature but rarely for agricultural enterprises. An empirical study demonstrates that in practice agricultural entrepreneurs are aware of numerous management styles. Although various standard management styles are known to the managers, the successful manager quickly adapts his individual management style to the current situation.management behaviour, management styles, Farm Management, Labor and Human Capital,

Protective immune trajectories in early viral containment of non-pneumonic SARS-CoV-2 infection

The antiviral immune response to SARS-CoV-2 infection can limit viral spread and prevent development of pneumonic COVID-19. However, the protective immunological response associated with successful viral containment in the upper airways remains unclear. Here, we combine a multi-omics approach with longitudinal sampling to reveal temporally resolved protective immune signatures in non-pneumonic and ambulatory SARS-CoV-2 infected patients and associate specific immune trajectories with upper airway viral containment. We see a distinct systemic rather than local immune state associated with viral containment, characterized by interferon stimulated gene (ISG) upregulation across circulating immune cell subsets in non-pneumonic SARS-CoV2 infection. We report reduced cytotoxic potential of Natural Killer (NK) and T cells, and an immune-modulatory monocyte phenotype associated with protective immunity in COVID-19. Together, we show protective immune trajectories in SARS-CoV2 infection, which have important implications for patient prognosis and the development of immunomodulatory therapies

Search for dark matter produced in association with bottom or top quarks in √s = 13 TeV pp collisions with the ATLAS detector

A search for weakly interacting massive particle dark matter produced in association with bottom or top quarks is presented. Final states containing third-generation quarks and miss- ing transverse momentum are considered. The analysis uses 36.1 fb−1 of proton–proton collision data recorded by the ATLAS experiment at √s = 13 TeV in 2015 and 2016. No significant excess of events above the estimated backgrounds is observed. The results are in- terpreted in the framework of simplified models of spin-0 dark-matter mediators. For colour- neutral spin-0 mediators produced in association with top quarks and decaying into a pair of dark-matter particles, mediator masses below 50 GeV are excluded assuming a dark-matter candidate mass of 1 GeV and unitary couplings. For scalar and pseudoscalar mediators produced in association with bottom quarks, the search sets limits on the production cross- section of 300 times the predicted rate for mediators with masses between 10 and 50 GeV and assuming a dark-matter mass of 1 GeV and unitary coupling. Constraints on colour- charged scalar simplified models are also presented. Assuming a dark-matter particle mass of 35 GeV, mediator particles with mass below 1.1 TeV are excluded for couplings yielding a dark-matter relic density consistent with measurements