Neuromarketing: Deep Motivations of the Consumer in Premium Range Cars in the City of Riobamba

In a society where information and knowledge have become essential cornerstones of economic development, it is important that companies allocate the necessary resources to evaluate studies based on consumer behavior and the psychological aspects that influence purchasing decisions. For this reason, this research aimed to understand the motivations of consumers, and the symbolic emotional relationship between the consumer and the brand and model of Premium Range cars in the city of Riobamba. With the advancement of marketing and its link with the study of neuroscience, efficient tools have been developed that allow us to better understand the reasons why people acquire a vehicle. This research had a quasi-experimental design and employed qualitative and quantitative approaches through using biometric equipment including eye tracking. It was determined that there were conscious and unconscious factors that influenced consumers when deciding between makes and models in acquiring a Premium Range vehicle. Personality was key in defining the brand preferred and the model chosen. Keywords: neoroscience, neuromarketing, consumer behavior, insights, eye tracking. Resumen En una sociedad en donde la información y el conocimiento se han convertido en vértices esenciales para el desarrollo económico, resulta importante que las empresas realicen o asignen los recursos necesarios para efectuar estudios en base al comportamiento del consumidor, así como, los aspectos psicológicos que influyen en su decisión de compra. Por eso, esta investigación tiene como objetivo conocer el análisis de las motivaciones profundas y verdaderas, y la relación simbólica emocional entre el cliente o consumidor con la marca y el modelo de automóviles de Gama Premium en la ciudad de Riobamba. Es claro que, con el avance del marketing y su vinculación con el estudio de la neurociencia, se han desarrollado herramientas eficientes que permiten conocer de mejor manera las razones del por qué y para qué las personas adquieren un vehículo. Por tanto, esta investigación tiene un diseño cuasi experimental, por la utilización de un equipo biométrico como lo es el eye tracking, el cual es eficiente para este tipo de investigaciones que permite establecer un enfoque de investigación cualitativo y cuantitativo con un nivel exploratorio y descriptivo. En este caso, la utilidad de la investigación radica en que existen factores motivacionales conscientes e inconscientes que influyen en el momento de adquirir un vehículo de la Gama Premium en la ciudad de Riobamba, siendo estos la marca y el modelo, los mismos que vinculan un efecto de ostentación en las personas, donde se define que la marca que prefieres y el modelo que eliges define una personalidad, brindando a la empresa una idea creativa de marketing. Palabras clave: neurociencia, neuromarketing, comportamiento del consumidor, motivaciones profundas, eye tracking

VOLUMEN 22, NÚMERO 37 (2000)

ANÁLISIS DE VARIABLES MORFOMÉTRICAS DE toxaster roulini agassiz (Echinoides: toxasteriidae) DE LA FORMACIÓN ROSA BLANCA, MUNICIPIO DE ZAPATOCA (SANTANDER, COLOMBIA). Cruz Guevara, L. E.; Jerez Jaimes, J. H., Narváez Parra, E. X.; Franco Blanco, R. A.COMPOSICIÓN QUÍMICA Y MINERALOGÍA DE LAS BIOTITAS METAMÓRFICAS DEL SECTOR CENTRAL DEL MACIZO DE SANTANDER, COLOMBIA. García Ramírez, C. A.; Campos Álvarez, N. O.BRECHAS DE ATRICIÓN Y MINERALIZACIONES AURÍFERAS EN LAS MINAS DE MIRAFLORES (QUINCHÍA, RISARALDA) Y SU RELACIÓN CON UN CUERPO TIPO “BRECHA - PIPE”. Carrillo Lombana, V. M.CRITERIOS PARA LA CLASIFICACIÓN Y DESCRIPCIÓN DE MOVIMIENTOS EN MASA. Vargas Cuervo, G.ANOMALÍAS GEOBOTÁNICAS ESPECTRALES ASOCIADAS CON LOS CAMBIOS EN LITOLOGÍA: SU USO PARA LA CARTOGRAFÍA GEOLÓGICA DE ROCAS ULTRABÁSICAS, EN TERRENOS TOTALMENTE VEGETADOS DE LA COSTA PACÍFICA COLOMBIANA. Villegas, V. H

VOLUMEN 22, NÚMERO 37 (2000)

ANÁLISIS DE VARIABLES MORFOMÉTRICAS DE toxaster roulini agassiz (Echinoides: toxasteriidae) DE LA FORMACIÓN ROSA BLANCA, MUNICIPIO DE ZAPATOCA (SANTANDER, COLOMBIA). Cruz Guevara, L. E.; Jerez Jaimes, J. H., Narváez Parra, E. X.; Franco Blanco, R. A.COMPOSICIÓN QUÍMICA Y MINERALOGÍA DE LAS BIOTITAS METAMÓRFICAS DEL SECTOR CENTRAL DEL MACIZO DE SANTANDER, COLOMBIA. García Ramírez, C. A.; Campos Álvarez, N. O.BRECHAS DE ATRICIÓN Y MINERALIZACIONES AURÍFERAS EN LAS MINAS DE MIRAFLORES (QUINCHÍA, RISARALDA) Y SU RELACIÓN CON UN CUERPO TIPO “BRECHA - PIPE”. Carrillo Lombana, V. M.CRITERIOS PARA LA CLASIFICACIÓN Y DESCRIPCIÓN DE MOVIMIENTOS EN MASA. Vargas Cuervo, G.ANOMALÍAS GEOBOTÁNICAS ESPECTRALES ASOCIADAS CON LOS CAMBIOS EN LITOLOGÍA: SU USO PARA LA CARTOGRAFÍA GEOLÓGICA DE ROCAS ULTRABÁSICAS, EN TERRENOS TOTALMENTE VEGETADOS DE LA COSTA PACÍFICA COLOMBIANA. Villegas, V. H

Transverse sphericity of primary charged particles in minimum bias proton-proton collisions at s=0.9\sqrt{s}=0.9, 2.76 and 7 TeV

Measurements of the sphericity of primary charged particles in minimum bias proton--proton collisions at $\sqrt{s}=0.9$, 2.76 and 7 TeV with the ALICE detector at the LHC are presented. The observable is linearized to be collinear safe and is measured in the plane perpendicular to the beam direction using primary charged tracks with $p_{\rm T}\geq0.5$ GeV/c in $|\eta|\leq0.8$. The mean sphericity as a function of the charged particle multiplicity at mid-rapidity ($N_{\rm ch}$) is reported for events with different $p_{\rm T}$ scales ("soft" and "hard") defined by the transverse momentum of the leading particle. In addition, the mean charged particle transverse momentum versus multiplicity is presented for the different event classes, and the sphericity distributions in bins of multiplicity are presented. The data are compared with calculations of standard Monte Carlo event generators. The transverse sphericity is found to grow with multiplicity at all collision energies, with a steeper rise at low $N_{\rm ch}$, whereas the event generators show the opposite tendency. The combined study of the sphericity and the mean $p_{\rm T}$ with multiplicity indicates that most of the tested event generators produce events with higher multiplicity by generating more back-to-back jets resulting in decreased sphericity (and isotropy). The PYTHIA6 generator with tune PERUGIA-2011 exhibits a noticeable improvement in describing the data, compared to the other tested generators.Comment: 21 pages, 9 captioned figures, 3 tables, authors from page 16, published version, figures from http://aliceinfo.cern.ch/ArtSubmission/node/308

Particle-yield modification in jet-like azimuthal di-hadron correlations in Pb-Pb collisions at sNN\sqrt{s_{\rm NN}} = 2.76 TeV

The yield of charged particles associated with high-$p_{\rm T}$ trigger particles ($8 < p_{\rm T} < 15$ GeV/$c$) is measured with the ALICE detector in Pb-Pb collisions at $\sqrt{s_{\rm NN}}$ = 2.76 TeV relative to proton-proton collisions at the same energy. The conditional per-trigger yields are extracted from the narrow jet-like correlation peaks in azimuthal di-hadron correlations. In the 5% most central collisions, we observe that the yield of associated charged particles with transverse momenta $p_{\rm T}> 3$ GeV/$c$ on the away-side drops to about 60% of that observed in pp collisions, while on the near-side a moderate enhancement of 20-30% is found.Comment: 15 pages, 2 captioned figures, 1 table, authors from page 10, published version, figures at http://aliceinfo.cern.ch/ArtSubmission/node/350

The Weyl double copy from twistor space

The Weyl double copy is a procedure for relating exact solutions in biadjoint scalar, gauge and gravity theories, and relates fields in spacetime directly. Where this procedure comes from, and how general it is, have until recently remained mysterious. In this paper, we show how the current form and scope of the Weyl double copy can be derived from a certain procedure in twistor space. The new formalism shows that the Weyl double copy is more general than previously thought, applying in particular to gravity solutions with arbitrary Petrov types. We comment on how to obtain anti-self-dual as well as self-dual fields, and clarify some conceptual issues in the twistor approach

CMS physics technical design report : Addendum on high density QCD with heavy ions

Peer reviewe

Lancet

BACKGROUND: In 2015, the second cycle of the CONCORD programme established global surveillance of cancer survival as a metric of the effectiveness of health systems and to inform global policy on cancer control. CONCORD-3 updates the worldwide surveillance of cancer survival to 2014. METHODS: CONCORD-3 includes individual records for 37.5 million patients diagnosed with cancer during the 15-year period 2000-14. Data were provided by 322 population-based cancer registries in 71 countries and territories, 47 of which provided data with 100% population coverage. The study includes 18 cancers or groups of cancers: oesophagus, stomach, colon, rectum, liver, pancreas, lung, breast (women), cervix, ovary, prostate, and melanoma of the skin in adults, and brain tumours, leukaemias, and lymphomas in both adults and children. Standardised quality control procedures were applied; errors were rectified by the registry concerned. We estimated 5-year net survival. Estimates were age-standardised with the International Cancer Survival Standard weights. FINDINGS: For most cancers, 5-year net survival remains among the highest in the world in the USA and Canada, in Australia and New Zealand, and in Finland, Iceland, Norway, and Sweden. For many cancers, Denmark is closing the survival gap with the other Nordic countries. Survival trends are generally increasing, even for some of the more lethal cancers: in some countries, survival has increased by up to 5% for cancers of the liver, pancreas, and lung. For women diagnosed during 2010-14, 5-year survival for breast cancer is now 89.5% in Australia and 90.2% in the USA, but international differences remain very wide, with levels as low as 66.1% in India. For gastrointestinal cancers, the highest levels of 5-year survival are seen in southeast Asia: in South Korea for cancers of the stomach (68.9%), colon (71.8%), and rectum (71.1%); in Japan for oesophageal cancer (36.0%); and in Taiwan for liver cancer (27.9%). By contrast, in the same world region, survival is generally lower than elsewhere for melanoma of the skin (59.9% in South Korea, 52.1% in Taiwan, and 49.6% in China), and for both lymphoid malignancies (52.5%, 50.5%, and 38.3%) and myeloid malignancies (45.9%, 33.4%, and 24.8%). For children diagnosed during 2010-14, 5-year survival for acute lymphoblastic leukaemia ranged from 49.8% in Ecuador to 95.2% in Finland. 5-year survival from brain tumours in children is higher than for adults but the global range is very wide (from 28.9% in Brazil to nearly 80% in Sweden and Denmark). INTERPRETATION: The CONCORD programme enables timely comparisons of the overall effectiveness of health systems in providing care for 18 cancers that collectively represent 75% of all cancers diagnosed worldwide every year. It contributes to the evidence base for global policy on cancer control. Since 2017, the Organisation for Economic Co-operation and Development has used findings from the CONCORD programme as the official benchmark of cancer survival, among their indicators of the quality of health care in 48 countries worldwide. Governments must recognise population-based cancer registries as key policy tools that can be used to evaluate both the impact of cancer prevention strategies and the effectiveness of health systems for all patients diagnosed with cancer. FUNDING: American Cancer Society; Centers for Disease Control and Prevention; Swiss Re; Swiss Cancer Research foundation; Swiss Cancer League; Institut National du Cancer; La Ligue Contre le Cancer; Rossy Family Foundation; US National Cancer Institute; and the Susan G Komen Foundation

Measurement of event background fluctuations for charged particle jet reconstruction in Pb-Pb collisions at sNN=2.76\sqrt{s_{\rm NN}} = 2.76 TeV

The effect of event background fluctuations on charged particle jet reconstruction in Pb-Pb collisions at $\sqrt{s_{\rm NN}} = 2.76$ TeV has been measured with the ALICE experiment. The main sources of non-statistical fluctuations are characterized based purely on experimental data with an unbiased method, as well as by using single high $p_{\rm T}$ particles and simulated jets embedded into real Pb-Pb events and reconstructed with the anti-$k_{\rm T}$ jet finder. The influence of a low transverse momentum cut-off on particles used in the jet reconstruction is quantified by varying the minimum track $p_{\rm T}$ between 0.15 GeV/$c$ and 2 GeV/$c$. For embedded jets reconstructed from charged particles with $p_{\rm T} > 0.15$ GeV/$c$, the uncertainty in the reconstructed jet transverse momentum due to the heavy-ion background is measured to be 11.3 GeV/$c$ (standard deviation) for the 10% most central Pb-Pb collisions, slightly larger than the value of 11.0 GeV/$c$ measured using the unbiased method. For a higher particle transverse momentum threshold of 2 GeV/$c$, which will generate a stronger bias towards hard fragmentation in the jet finding process, the standard deviation of the fluctuations in the reconstructed jet transverse momentum is reduced to 4.8-5.0 GeV/$c$ for the 10% most central events. A non-Gaussian tail of the momentum uncertainty is observed and its impact on the reconstructed jet spectrum is evaluated for varying particle momentum thresholds, by folding the measured fluctuations with steeply falling spectra.Comment: 21 pages, 5 captioned figures, 3 tables, authors from page 16, published version, figures at http://aliceinfo.cern.ch/ArtSubmission/node/350

Neutron emission from electromagnetic dissociation of Pb nuclei at √ s NN = 2.76 TeV measured with the ALICE ZDC

The ALICE Zero Degree Calorimeter system (ZDC) is composed of two identical sets of calorimeters, placed at opposite sides with respect to the interaction point, 114 meters away from it, complemented by two small forward electromagnetic calorimeters (ZEM). Each set of detectors consists of a neutron (ZN) and a proton (ZP) ZDC. They are placed at zero degrees with respect to the LHC axis and allow to detect particles emitted close to beam direction, in particular neutrons and protons emerging from hadronic heavy-ion collisions (spectator nucleons) and those emitted from electromagnetic processes. For neutrons emitted by these two processes, the ZN calorimeters have nearly 100% acceptance. During the √ sNN = 2.76 TeV Pb-Pb data-taking, the ALICE Collaboration studied forward neutron emission with a dedicated trigger, requiring a minimum energy deposition in at least one of the two ZN. By exploiting also the information of the two ZEM calorimeters it has been possible to separate the contributions of electromagnetic and hadronic processes and to study single neutron vs. multiple neutron emission. The measured cross sections of single and mutual electromagnetic dissociation of Pb nuclei at √ s NN = 2.76 TeV, with neutron emission, are σ single EMD = 187:4 ± 0.2 (stat.)-11.2 +13.2 (syst.) b and σmutual EMD = 5.7 ± 0.1 (stat.) ±0.4 (syst.) b, respectively [1]. This is the first measurement of electromagnetic dissociation of 208Pb nuclei at the LHC energies, allowing a test of electromagnetic dissociation theory in a new energy regime. The experimental results are compared to the predictions from a relativistic electromagnetic dissociation model'701st International Conference on New Frontiers in Physics, ICFP 20122012-06-10Kolymbari, Crete; Greecesem informaçã