Internet Marketing for Profit Organizations: A framework for the implementation of strategic internet marketing

Merged with duplicate record 10026.1/828 on 13.03.2017 by CS (TIS)The development of the Internet has significantly changed the face of established markets and operation approaches across a tremendous spectrum of different industries. Within the competitive environment of those industries, the opportunities and risks derived from the new platform are so ubiquitous that unused opportunities quickly translate into potential risks. Those opportunities and risks demand for a structured approach how to implement a sustainable Internet marketing strategy that targets clear business objectives. Marketing and strategic management theory describes very clear structural principles towards their operational implementation. Based on those principles an extensive literature review has been conducted which confirms the result from representative statistics that demonstrate the lack of a comprehensive framework for strategic Internet marketing. The distinct result of this research is such a comprehensive framework which has been directly derived from the illustrated principles of strategic management and Internet marketing. All major components of this generic framework are designed, evaluated in dedicated surveys and validated in extensive case studies. The main achievements of the research are: • A comprehensive review of the current state-of-the-art Internet marketing strategies • Conceptual specification of a strategic Internet marketing framework with generic applicability to profit organizations • Demonstration of the practical feasibility of the proposed framework at the implementation level (via several examples like the SIMTF and SIMPF) • Confirmation of the applicability of the framework based upon a survey of potential beneficiaries • Validation of the effectiveness of the approach via case study scenarios Changing the understanding of a former technical discipline, the thesis describes how Internet marketing becomes a precise strategic instrument for profit organizations. The new structured, complete and self-similar framework facilitates sales organizations to significantly increase the effectiveness and efficiency of their marketing operations. Furthermore, the framework ensures a high level of transparency about the impact and benefit of individual activities. The new model explicitly answers concerns and problems raised and documented in existing research and accommodate for the current limitations of strategic Internet marketing. The framework allows evaluating existing as well as future Internet marketing tactics and provides a reference model for all other definitions of objectives, KPI and work packages. Finally this thesis also matures the subject matter of Internet marketing as a discipline of independent scientific research providing an underlying structure for subsequent studies.Darmstadt Node of the CSCAN Network at University of Applied Sciences, Darmstad

Metabolic Signature of Electrosurgical Liver Dissection

<div><p>Background and Aims</p><p>High frequency electrosurgery has a key role in the broadening application of liver surgery. Its molecular signature, <i>i.e.</i> the metabolites evolving from electrocauterization which may inhibit hepatic wound healing, have not been systematically studied.</p><p>Methods</p><p>Human liver samples were thus obtained during surgery before and after electrosurgical dissection and subjected to a two-stage metabolomic screening experiment (discovery sample: N = 18, replication sample: N = 20) using gas chromatography/mass spectrometry.</p><p>Results</p><p>In a set of 208 chemically defined metabolites, electrosurgical dissection lead to a distinct metabolic signature resulting in a separation in the first two dimensions of a principal components analysis. Six metabolites including glycolic acid, azelaic acid, 2-n-pentylfuran, dihydroactinidiolide, 2-butenal and n-pentanal were consistently increased after electrosurgery meeting the discovery (p<2.0×10⁻⁴) and the replication thresholds (p<3.5×10⁻³). Azelaic acid, a lipid peroxidation product from the fragmentation of abundant sn-2 linoleoyl residues, was most abundant and increased 8.1-fold after electrosurgical liver dissection (p_replication = 1.6×10⁻⁴). The corresponding phospholipid hexadecyl azelaoyl glycerophosphocholine inhibited wound healing and tissue remodelling in scratch- and proliferation assays of hepatic stellate cells and cholangiocytes, and caused apoptosis dose-dependently <i>in vitro</i>, which may explain in part the tissue damage due to electrosurgery.</p><p>Conclusion</p><p>Hepatic electrosurgery generates a metabolic signature with characteristic lipid peroxidation products. Among these, azelaic acid shows a dose-dependent toxicity in liver cells and inhibits wound healing. These observations potentially pave the way for pharmacological intervention prior liver surgery to modify the metabolic response and prevent postoperative complications.</p></div

Incubated cells with HAzPC.

<p>Incubation of cells with HAzPC at 5 µM in a wound healing scratch assay demonstrated that closure of the scratch occurs more rapidly in the absence of HAzPC (upper panels A and B) than with HAzPC treatment (lower panels C and D).</p

Metabolites identified as consistently increased after ES in liver samples.

<p>The results of the screening stage are noted with the decadic logarithm of the peak area in the GC/MS denoted as Log10(I), the fold increase after ES and the p-value obtained from the analysis of variance including the patient as covariate denoted as PAOV. For the replication series, results of the paired t-test are denoted as Pt-test. Nominal p-values are given for all analyses.</p

Overview of the patients used for metabolic screening of the effects of ES on human liver.

<p>In all cases, paired samples with and without electrosurgical coagulation were obtained. For the discovery stage, two to three independent pairs of samples from each patient and in the replication stage exactly one pair of samples were obtained. The range of the numeric parameters is given in square brackets.</p

Log10 concentrations for each of the six replicated metabolites before (denoted with open symbols) and after ES (denoted with filled symbols).

<p>The paired samples are each connected with a line and pairs are coloured differently for better visualization.</p

Principal components analysis of the samples of the discovery stage.

<p>The first two principal components are plotted. Samples before and after ES are marked with open and filled circles, respectively.</p

HAzPC dose-dependently increased apoptosis as reflected by an increase of Trypan Blue inclusion in CFSC-2G (A) and MMNK-1 (B) cells.

<p>Cell morphology suggesting apoptosis was confirmed by a dose-dependent increase of cleaved caspase and pro-apoptotic protein bax in both cell lines. The decrease of protein expression including that of cleaved caspase 3 (C) and bax at 5mcrmol of HAzPC in Western Blots likely reflects cell demise.</p