Marketing Digital: Componentes del marketing digital para el desarrollo de las empresas

El presente documento se enfoca en el tema componentes del marketing digital con el objetivo Investigar los componentes del marketing digital para el desarrollo de las empresas. Para que un negocio tenga éxito, es importante tener una fuerte huella digital en internet. Si una empresa va a definir su plan de marketing digital, debe incorporar una estrategia sólida. Sin una estrategia de marketing digital, las nuevas adquisiciones de clientes, la visibilidad de la marca y las oportunidades de generación de ingresos impactantes probablemente sufrirán daños. El análisis de los componentes del marketing digital, destaca la importancia de la publicidad haciendo uso del marketing digital como tendencia de actualidad resaltando los beneficios que tendría la empresa retroalimentándose y aprovechando el mundo actual en el que se vive “El internet”, en esta se plantearan los conceptos y generalidades del marketing digital, los componentes del marketing digital como estrategia de desarrollo para las empresas , los beneficios del internet como base de desarrollo de los componentes del marketing digital y los beneficios de los componentes del marketing digital para el desarrollo de las empresas en la actualidad. La metodología del trabajo es la investigación documental, así como el uso de herramientas tecnológicas digitales como Smartphone, páginas webs, blog. Otra metodología de suma importancia prevista para realizar el trabajo será recurrir a libros, así como el apoyo en tesis realizadas por otros estudiantes

La imagen y la narrativa como herramientas para el abordaje psicosocial en escenarios de violencia. Departamento del Tolima. Municipios de Ibagué, Villarrica, Chaparral y Ortega

El documento tiene como propósito exponer análisis realizados de manera colaborativa acerca de sucesos violentos ocurridos en Colombia dentro del marco del conflicto armado. Desde una postura analítica el grupo colaborativo presenta informes sobre emergentes psicosociales, características de subjetividad individual y colectiva, impactos bio-psico-socio-culturales, recursos de afrontamiento y elementos resilientes en torno a tres situaciones: 1) el caso de Shimaia de la sección Historias que retornan, realizado por la Comisión de la Verdad; 2) el caso de la masacre de El Salado ocurrida en el departamento de Bolívar; y 3) sucesos ocurridos en 4 municipios del departamento del Tolima: Ibagué, Chaparral, Villarrica y Ortega. Es importante mencionar que desde el rol del psicólogo comunitario y teniendo como base preceptos del enfoque narrativo y la psicología positiva, el grupo expone dentro de este documento tres estrategias de abordaje psicosocial para atender la situación que afrontan los sobrevivientes de la masacre de El Salado, mediante las cuales se busca transformar la realidad de esa comunidad desarrollando acciones psicosociales que contribuyen a potencializar recursos de afrontamiento y su capacidad de resiliencia.The purpose of the document is to present analyzes carried out collaboratively about violent events that occurred in Colombia within the framework of the armed conflict. From an analytical position, the collaborative group presents reports on psychosocial emergents, characteristics of individual and collective subjectivity, bio-psycho-socio-cultural impacts, coping resources and resilient elements around three situations: 1) the case of Shimaia from the section Histories that return, prepared by the Truth Commission; 2) the case of the El Salado massacre that occurred in the department of Bolívar; and 3) events that occurred in 4 municipalities in the department of Tolima: Ibagué, Chaparral, Villarrica and Ortega. It is important to mention that from the role of the community psychologist and based on the precepts of the narrative approach and positive psychology, the collaborative work group exposes within this document three psychosocial approach strategies to address the situation faced by the survivors of the massacre of El Salado, through which it seeks to transform the reality of that community by developing psychosocial actions that contribute to potentiate coping resources and their resilience capacity

Antimicrobial resistance among migrants in Europe: a systematic review and meta-analysis

BACKGROUND: Rates of antimicrobial resistance (AMR) are rising globally and there is concern that increased migration is contributing to the burden of antibiotic resistance in Europe. However, the effect of migration on the burden of AMR in Europe has not yet been comprehensively examined. Therefore, we did a systematic review and meta-analysis to identify and synthesise data for AMR carriage or infection in migrants to Europe to examine differences in patterns of AMR across migrant groups and in different settings. METHODS: For this systematic review and meta-analysis, we searched MEDLINE, Embase, PubMed, and Scopus with no language restrictions from Jan 1, 2000, to Jan 18, 2017, for primary data from observational studies reporting antibacterial resistance in common bacterial pathogens among migrants to 21 European Union-15 and European Economic Area countries. To be eligible for inclusion, studies had to report data on carriage or infection with laboratory-confirmed antibiotic-resistant organisms in migrant populations. We extracted data from eligible studies and assessed quality using piloted, standardised forms. We did not examine drug resistance in tuberculosis and excluded articles solely reporting on this parameter. We also excluded articles in which migrant status was determined by ethnicity, country of birth of participants' parents, or was not defined, and articles in which data were not disaggregated by migrant status. Outcomes were carriage of or infection with antibiotic-resistant organisms. We used random-effects models to calculate the pooled prevalence of each outcome. The study protocol is registered with PROSPERO, number CRD42016043681. FINDINGS: We identified 2274 articles, of which 23 observational studies reporting on antibiotic resistance in 2319 migrants were included. The pooled prevalence of any AMR carriage or AMR infection in migrants was 25·4% (95% CI 19·1-31·8; I2 =98%), including meticillin-resistant Staphylococcus aureus (7·8%, 4·8-10·7; I2 =92%) and antibiotic-resistant Gram-negative bacteria (27·2%, 17·6-36·8; I2 =94%). The pooled prevalence of any AMR carriage or infection was higher in refugees and asylum seekers (33·0%, 18·3-47·6; I2 =98%) than in other migrant groups (6·6%, 1·8-11·3; I2 =92%). The pooled prevalence of antibiotic-resistant organisms was slightly higher in high-migrant community settings (33·1%, 11·1-55·1; I2 =96%) than in migrants in hospitals (24·3%, 16·1-32·6; I2 =98%). We did not find evidence of high rates of transmission of AMR from migrant to host populations. INTERPRETATION: Migrants are exposed to conditions favouring the emergence of drug resistance during transit and in host countries in Europe. Increased antibiotic resistance among refugees and asylum seekers and in high-migrant community settings (such as refugee camps and detention facilities) highlights the need for improved living conditions, access to health care, and initiatives to facilitate detection of and appropriate high-quality treatment for antibiotic-resistant infections during transit and in host countries. Protocols for the prevention and control of infection and for antibiotic surveillance need to be integrated in all aspects of health care, which should be accessible for all migrant groups, and should target determinants of AMR before, during, and after migration. FUNDING: UK National Institute for Health Research Imperial Biomedical Research Centre, Imperial College Healthcare Charity, the Wellcome Trust, and UK National Institute for Health Research Health Protection Research Unit in Healthcare-associated Infections and Antimictobial Resistance at Imperial College London

Structural Disorder Provides Increased Adaptability for Vesicle Trafficking Pathways

Vesicle trafficking systems play essential roles in the communication between the organelles of eukaryotic cells and also between cells and their environment. Endocytosis and the late secretory route are mediated by clathrin-coated vesicles, while the COat Protein I and II (COPI and COPII) routes stand for the bidirectional traffic between the ER and the Golgi apparatus. Despite similar fundamental organizations, the molecular machinery, functions, and evolutionary characteristics of the three systems are very different. In this work, we compiled the basic functional protein groups of the three main routes for human and yeast and analyzed them from the structural disorder perspective. We found similar overall disorder content in yeast and human proteins, confirming the well-conserved nature of these systems. Most functional groups contain highly disordered proteins, supporting the general importance of structural disorder in these routes, although some of them seem to heavily rely on disorder, while others do not. Interestingly, the clathrin system is significantly more disordered (,23%) than the other two, COPI (,9%) and COPII (,8%). We show that this structural phenomenon enhances the inherent plasticity and increased evolutionary adaptability of the clathrin system, which distinguishes it from the other two routes. Since multi-functionality (moonlighting) is indicative of both plasticity and adaptability, we studied its prevalence in vesicle trafficking proteins and correlated it with structural disorder. Clathrin adaptors have the highest capability for moonlighting while also comprising the most highly disordered members. The ability to acquire tissue specific functions was also used to approach adaptability: clathrin route genes have the most tissue specific exons encoding for protein segments enriched in structural disorder and interaction sites. Overall, our results confirm the general importance of structural disorder in vesicle trafficking and suggest major roles for this structural property in shaping the differences of evolutionary adaptability in the three routes

Surgical site infection after gastrointestinal surgery in high-income, middle-income, and low-income countries: a prospective, international, multicentre cohort study

Background: Surgical site infection (SSI) is one of the most common infections associated with health care, but its importance as a global health priority is not fully understood. We quantified the burden of SSI after gastrointestinal surgery in countries in all parts of the world. Methods: This international, prospective, multicentre cohort study included consecutive patients undergoing elective or emergency gastrointestinal resection within 2-week time periods at any health-care facility in any country. Countries with participating centres were stratified into high-income, middle-income, and low-income groups according to the UN's Human Development Index (HDI). Data variables from the GlobalSurg 1 study and other studies that have been found to affect the likelihood of SSI were entered into risk adjustment models. The primary outcome measure was the 30-day SSI incidence (defined by US Centers for Disease Control and Prevention criteria for superficial and deep incisional SSI). Relationships with explanatory variables were examined using Bayesian multilevel logistic regression models. This trial is registered with ClinicalTrials.gov, number NCT02662231. Findings: Between Jan 4, 2016, and July 31, 2016, 13 265 records were submitted for analysis. 12 539 patients from 343 hospitals in 66 countries were included. 7339 (58·5%) patient were from high-HDI countries (193 hospitals in 30 countries), 3918 (31·2%) patients were from middle-HDI countries (82 hospitals in 18 countries), and 1282 (10·2%) patients were from low-HDI countries (68 hospitals in 18 countries). In total, 1538 (12·3%) patients had SSI within 30 days of surgery. The incidence of SSI varied between countries with high (691 [9·4%] of 7339 patients), middle (549 [14·0%] of 3918 patients), and low (298 [23·2%] of 1282) HDI (p < 0·001). The highest SSI incidence in each HDI group was after dirty surgery (102 [17·8%] of 574 patients in high-HDI countries; 74 [31·4%] of 236 patients in middle-HDI countries; 72 [39·8%] of 181 patients in low-HDI countries). Following risk factor adjustment, patients in low-HDI countries were at greatest risk of SSI (adjusted odds ratio 1·60, 95% credible interval 1·05–2·37; p=0·030). 132 (21·6%) of 610 patients with an SSI and a microbiology culture result had an infection that was resistant to the prophylactic antibiotic used. Resistant infections were detected in 49 (16·6%) of 295 patients in high-HDI countries, in 37 (19·8%) of 187 patients in middle-HDI countries, and in 46 (35·9%) of 128 patients in low-HDI countries (p < 0·001). Interpretation: Countries with a low HDI carry a disproportionately greater burden of SSI than countries with a middle or high HDI and might have higher rates of antibiotic resistance. In view of WHO recommendations on SSI prevention that highlight the absence of high-quality interventional research, urgent, pragmatic, randomised trials based in LMICs are needed to assess measures aiming to reduce this preventable complication

Trabajo de grado Aloe 1945

"La competencia por el negocio de bebidas con aloe vera está como para alquilar balcón. Nadie quiere perderse la oportunidad de competir en una categoría que, según los propios empresarios, viene creciendo a un ritmo vertiginoso y en la que la torta está servida para que grandes y pequeños jugadores obtengan una buena tajada." (Dinero, 2016) Los gobiernos alrededor del mundo se están empezando a preocupar por el consumo de bebidas por parte de los habitantes de sus países pues el consumo excesivo y repetitivo ha generado diabetes y obesidad en la población, incrementando así el gasto en sus economías.Objetivo general. Objetivos específicos. Necesidad que satisface. Modelo de negocio. Segmentos de clientes. Propuesta de valor. Canales de distribución. Relación con el cliente. Fuentes de ingreso. Socios claves. Recursos clave. Actividades clave. Canvas. Estudio de análisis y mercadeo. Análisis de entorno y tendencias. Análisis PESTEL. Factor Político. Factor económico, Factor social. Factor tecnológico. Factor ecológico. Factor legal. Estudio de viabilidad financiera.Administrador de EmpresasPregrad

La imagen y la narrativa como herramientas para el abordaje psicosocial en escenarios de violencia Departamentos Santander y Boyacá.

Sanchez, N. (2023). Tv Unad trasformando el futuro- grupo 49 [Video]. YouTube. Link del Video https://www.youtube.com/watch?v=khbQV8Lc0_w&t=218sEste trabajo analiza las diferentes formas de violencia que se presentan en Colombia y como estas afectan los diferentes ámbitos físico, psicológico y social del desarrollo del ser humano; para ello, se realizó una exploración a través de la herramienta foto-voz de diferentes contextos, con el objetivo de analizar sus realidades y las diferentes problemáticas psicosociales que se presentan en estos, evidenciando que la inseguridad, el desplazamiento y el consumo de SPA (sustancias psico-activas) son los fenómenos cotidianos que más prevalecen y perjudican nuestra sociedad. Posteriormente, se realiza una revisión del caso de Ernesto de la serie "Historias que retornan" de la Comisión de la Verdad y el caso de la masacre en El Salado, estos, son relatos de experiencias del conflicto armado, en donde se identificó el impacto bio-psico-socio-cultural que estas experiencias les generaron, así mismo se identificaron emergentes psicosociales como desplazamiento forzado, pérdida, duelo, resiliencia, exilio y apoyo comunitario, y como todas estas personas y comunidades a través de los recursos de afrontamiento lograron empoderarse para continuar con sus vidas y salir adelante. Finalmente, se propusieron preguntas circulares, reflexivas y estratégicas para una posible entrevista con los protagonistas de los casos, buscando explorar las interconexiones familiares y comunitarias, facilitar la reflexión sobre cambios en su identidad, percepción de la justicia, y fortalecer sus recursos para el futuro.This work analyzes the different forms of violence that occur in Colombia and how they affect the different physical, psychological and social spheres of human development; for this purpose, an exploration was made through the photo-voice tool of different contexts, with the aim of analyzing their realities and the different psychosocial problems that occur in these, showing that insecurity, displacement and consumption of PAS (psycho-active substances) are the most prevalent daily phenomena that harm our society. Subsequently, a review of Ernesto's case from the series "Historias que retornan" of the Truth Commission and the case of the massacre in El Salado is made, these are accounts of experiences of the armed conflict, where the bio-psycho-socio-cultural impact that these experiences generated in them was identified, Likewise, psychosocial emergencies such as forced displacement, loss, grief, resilience, exile and community support were identified, and how all these people and communities, through coping resources, managed to empower themselves to continue with their lives and move forward.Translated with www.DeepL.com/Translator (free version)Finally, circular, reflective and strategic questions were proposed for a possible interview with the protagonists of the cases, seeking to explore family and community interconnections, facilitate reflection on changes in their identity, perception of justice, and strengthen their resources for the future

El aborto relación de la despenalización en las circunstancias actuales de la sociedad Colombiana

El aborto ?Es la interrupción del embarazo antes que el feto sea viable, por medio de diferentes maniobras o medicamentos, con la intención deliberada de evitar el nacimiento de un niño.? La provocación del aborto es una operación de gran trascendencia moral debido a su car cter consciente e intencional, su relación con el sistema de derechos de la mujer, su impacto sobre el sistema de valores de la sociedad y, sobre todo, a que interrumpe la existencia de un ser en desarrollo en el seno del claustro materno cuyo estatus moral y existencial es objeto de serias discusiones ticas, científicas, jurídicas y políticas. El problema del aborto provocado y de su eventual liberalización legal ha llegado a ser en casi todas partes tema de discusiones apasionadas.estos debates serían menos graves si no se tratase de la vida humana, valor primordial que es necesario proteger y promover. La Iglesia tiene demasiada conciencia de que es propio de su vocación defender al hombre contra todo aquello que podría desbaratarlo. La sociedad rechaza el aborto y discrimina a la madre que lo realiza, pero no se percata de los motivos que la llevaron a realizarlo. A partir de los descubrimientos modernos sobre enfermedades gen ticas, y fusionando los hechos conocidos con muchas sugerencias puramente hipot ticas, se vienen planteando ya hace unos años multitud de problemas, siempre con el objeto de presentarlo como justificación cierta de aborto. Lo que representa estas pretensiones de suprimir vidas humanas, por comparación con la eutanasia, señalando ?una fuerte diferencia: el objeto de la eutanasia es ahorrar sufrimiento que parece innecesario al enfermo, mientras que el objeto de la eliminación de un niño incapacitado es impedir el sufrimiento de su familia y la sociedad?. Ya que es un tema tan dificultoso como pol mico y que no cuenta con la analogía tanto a favor como en contra de la doctrina, basicamentese encuentra conformado en primer lugar, en poner en evidencia el desacierto de la penalización del ABORTO PROVOCADO O DOLOSO. Tratar la problem tica del aborto y decidir al respecto es, en todos los casos tomar una decisión respecto de la vida o la muerte. Ahora bien, una de las discusiones m sclásicas a este respecto se sitúa en la controversia de si ese ser que puede morir a causa del aborto es o no persona, o es o no un ser humano. Es decir, este debate sobre el aborto, es interpretado como un debate acerca de si el feto es o no una persona