Cultural experience tourist motives dimensionality : a cross-cultural study

This empirical research of tourists&rsquo; cultural experiences aims to advance theory by developing a measurement model of tourists&rsquo; motives towards attending cultural experiences for samples of Western and Asian tourists visiting Melbourne, Australia. Drawing upon Iso-Ahola&rsquo;s (1989) seeking/avoiding dichotomy theory for tourist motivation dimensions, the hypothesized dimensions primarily included escape and seeking-related dimensions, and some hedonic dimensions because of their relevance to aesthetic products (Hirschman &amp; Holbrook, 1982; Holbrook &amp; Hirschman, 1982), which are the context for this study. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to crossvalidate the underlying dimensionality structure of cultural experience motives. A four-factor model was extracted from the EFA consistent with some theoretical formulations and was retained in the CFA. Specific cultural language group differences for the motive dimensions were also hypothesized between Western and Asian tourist samples, and within the Chinese- and Japanese-speaking Asian tourist samples, but not within the different cultural groups of English-speaking Western tourists. These cross-cultural hypotheses were tested for the motive dimension measurement model using invariance testing in CFA. The findings for the motive dimensions differing by cultural group were not as expected. Significant cultural differences between Western and Asian tourists were not found, but a new finding of this study was significant differences between English-speaking tourists in their motives for attending cultural experiences. Marketing implications of these findings are also presented.<br /

Implementing sustainable tourism: a multi-stakeholder involvement management framework

Within the extensive body of literature on sustainable tourism (ST), its successful implementation is an emerging and important theme. The lack of or ineffective stakeholder participation is a major obstacle to ST realisation and there is little clarity as to how best to resolve this problem. This paper presents the findings of a purposive UK-based case study that evaluated stakeholder involvement in the implementation of ST. Using over fifty stakeholders’ accounts drawn from eight primary stakeholder groups, a ‘multi-stakeholder involvement management’ (MSIM) framework was developed. The MSIM framework consists of three strategic levels: attraction, integration and management of stakeholder involvement. Six stages are embedded within the three levels: scene-setting, recognition of stakeholder involvement capacity, stakeholder relationship management, pursuit of achievable objectives, influencing implementation capacity and monitoring stakeholder involvement. These are supported by the overarching notion of ‘hand-holding’ and key actions [e.g. managing stakeholder adaptability] that enhance stakeholder involvement in ST. Key words: Implementation, Sustainable Tourism, Stakeholder Involvement, Stakeholder framewor

News framing effects on destination risk perception

News coverage of hazards is often commented to be of critical importance to individuals' perceived risk associated with tourist destinations. Despite the significance of this issue to the global tourism industry, the link between portrayals of hazards and audience reception is rarely studied in this context. This study adopted the framing theory to evaluate media effect on tourists' perceived risk of portrayals of terrorism and political instability incidents. This involved a survey-embedded experiment which manipulated potential elements of a news report concerning a hazard. The content of fictitious articles used in the experiment was created on the basis of extant risk perception theories. Results revealed that the use of risk amplifying frame and risk attenuating frame result in higher and lower ratings of risk respectively. Moreover, tourist psychographic characteristics were found to moderate the influence of news frames on perceived risk. Implications for tourism destination managers and marketers were discussed

Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

This research examines the complex relationship between components of images of destinations and behavioral intentions, incorporating two pivotal constructs that have not been explored in the related literature, namely holistic image and personal normative beliefs (PNBs). Previous studies incorporating destination images as predictors of intention to revisit have mostly investigated their direct effect. This research integrates holistic image as a mediator and PNBs as a moderating variable. The findings verify the mediating role of holistic image for predicting tourists’ intentions to revisit a destination, supporting a model that incorporates a partial effect and two indirect mediations. Interestingly, only affective and conative images contribute to the prediction of tourists’ intentions to revisit a destination through the holistic image towards this destination. Moreover, PNBs moderate the effect that conative destination images have on tourists’ holistic images. Practically, the research sheds light to factors that affect tourists' tendency to select a tourism destination, which can serve as a basis for tailoring the effective positioning of destinations

Climate change and tourism futures: responses by Australian tourism agencies

There is a growing body of knowledge about the impacts of climate change on tourism destinations and about tourism’s commitment to address these impacts. However, there has been limited research about climate change responses by national or sub-national tourism agencies and the role they play in providing information, incentives and leadership to encourage the uptake of climate change actions by the industry. This paper assesses the climate change responses of nine Australian government tourism agencies. Information on climate change, sustainability and green business practices is drawn from the corporate websites, annual reports, tourism plans, fact sheets, and case studies produced by one national, six state and two territory tourism agencies from 2007 to 2010. The paper focuses on how government tourism agencies are addressing climate change mitigation by promoting carbon reduction initiatives and carbon offsetting schemes. Climate change tourism responses are more developed in Australian states with climate change policies and in destinations vulnerable to the impacts of climate change or dependent on long haul travellers. To date, few government tourism agencies report on their own carbon footprint or mitigation and offset measures. This study highlights a range of mitigation options that will assist government tourism agencies to address climate change impacts through policies, strategic plans and green business advice for tourism operators

The Travel Behaviour of International Students: The Relationship Between Studying Abroad and their Choice of Tourist Destinations

This paper examines why international students opt for their chosen study destination. It also investigates their behaviour as tourists while studying, whether they hosted visits from friends or relatives and their overall economic contribution. The sample consisted of 600 international students studying in higher education institutions in Melbourne, Australia of which 219 responded. A stratified random sampling method was used with the key variables identified as country of origin, gender and university attended. Key questions included: What were the factors that prompted students to study in Australia? How did they become familiar with destinations and tourist attractions during the course of their studies? What tourist attractions and activities were most popular? It was discovered that word-of-mouth was the most significant medium of communication in the selection of educational destination. Most travel undertaken during the period of enrolment was for private purposes. The most popular Melbourne attraction was the Queen Victoria Market and The Great Ocean Road was the most popular attraction statewide. The study also found that tourism related activities undertaken by overseas students contributed approximately A$8.2m to the economy of the state of Victoria. The figure more than doubles to approximately A$17.2m if the expenditures of visiting friends and relatives (VFRs) are included