Exploring Well-being as a Tourism Product Resource

This study employs a qualitative research approach where focus groups (n ¼ 11) with key stakeholders were used to understand how tourism investors view the concept of well-being in relation to tourism and the potential to use it as a tourism product resource. Findings validated by a wider group (n ¼ 50) exposed the barriers and enablers of implementing well-being in this way. The potential for businesses and policymakers to transform these barriers into enablers was also identified. In addition, study findings were mapped onto a robust model extracted from the public health sector and applied in a tourism context using a systems theory approach. This further highlighted the potential offered to the fields of public health and tourism in the concept of well-being, and demonstrated the well-being value of tourism. Data from this research will aid tourism business practice and development by embedding a well-being philosophy for tourism destinations' strategies

Progress and prospects for event tourism research

This paper examines event tourism as a field of study and area of professional practice updating the previous review article published in 2008. In this substantially extended review, a deeper analysis of the field’s evolution and development is presented, charting the growth of the literature, focusing both chronologically and thematically. A framework for understanding and creating knowledge about events and tourism is presented, forming the basis which signposts established research themes and concepts and outlines future directions for research. In addition, the review article focuses on constraining and propelling forces, ontological advances, contributions from key journals, and emerging themes and issues. It also presents a roadmap for research activity in event tourism

Tess Lea ...[et al.]

Made available by the Northern Territory Library via the Publications (Legal Deposit) Act 2004 (NT)."The research project's three stated aims are: 1. to determine the nature, extent and change over time of the creative industries in Darwin; 2. to interrogate the applicability of national and international creative industry policy frameworks to Darwin; 3. to identify opportunities for transformation in the creative industries in Darwin."..tp

Destination branding case study: Tracking brand equity for an emerging destination between 2003 and 2007

Place branding has become a major focus of operations for destination marketing organizations (DMOs) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively little research reported in relations to analyzing destination brand effectiveness over time. This article reports an attempt to oprationalize the concept of consumer-based brand equity (CBBE) for an emerging destination over two points in time. The purpose of the project was to track the effectiveness of the brand in 2007 against benchmarks that were established in a 2003 student at the commencement of a new destination brand campaign. The key finding was there was no change in perceived performance for the destination across the brand's performance indicators and CBBE dimensions. Because of the common challenges faced by DMOs worldwide, it is suggested the CBBE hierarchy provides destination marketers with a practical tool for evaluation brand performance over time

Korean inbound tourism to Australia - A study of supply-side deficencies

This paper discusses the need for supply-side analysis of inbound tourism and argues that reliance on demand-side only projections of market trends is insufficient. The paper discusses the results of a survey of 351 Korean visitors returning from Group Inclusive package holidays to Australia. Visitor characteristics and their reaction to their experiences in Australia were gathered and are assessed. Findings of the survey are analysed from the perspective of identifying and classifying visitor responses to the Australian tourism industry’s supply of visitor goods and services. Deficiencies such as language, transport deficiencies, itinerary construction and shopping are identified and discussed, and possible remedial measures highlighted. Findings indicate that these issues will need to be addressed if Australia’s expectations of continued large annual increases in Korean inbound tourism is to be maintained over the next decade

Pollok Park 1979 A visitor survey and review of management implications

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