PKN: The Challenge of Building a Virtual Knowledge Network to Address Food and Agribusiness Management Research, Service and Training Needs

The Parma Agribusiness Research & Management Knowledge Network, PARMaKN (PKN in the article) is an innovative public-private partnership, focused on the development of advanced food and agribusiness management research and service activities. PKN was launched in Parma in July 2007 by Societa’ Parmense per gli Insediamenti Produttivi (SPIP), the economic development corporation of the City of Parma. This paper presents the vision, mission and medium term activity plan of PKN.Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety, Industrial Organization,

Faglighed, frihed, lighed og fællesskab: to synspunkter

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The multi-layered nature of the internet-based democratization of brand management

The evolution of the internet, including developments such as Web 2.0, has led to new relationship realities between organizations and their stakeholders. One manifestation of these complex new realities has been the emergence of an internet-based democratization of brand management. Research about this phenomenon has so far mainly focused on investigating just one or more individual themes and thereby disregarded the inherent multi-layered nature of the internet-based democratization of brand management as a holistic, socio-technological phenomenon. The aim of this paper is to address this limitation through an investigation of the various socio-technological democratization developments of the phenomenon. To achieve this aim, a balanced and stakeholder-oriented perspective on brand management has been adopted to conduct an integrative literature review. The review reveals three key developments, which together form the essential parts of the phenomenon: (I) the democratization of internet technology, (II) the democratization of information, and (III) the democratization of social capital. The insights gained help to clarify the basic structures of the multi-layered phenomenon. The findings contribute also to the substantiation of a call for a new brand management paradigm: one that takes not only company-initiated but also stakeholder-initiated brand management activities into accoun

Power-based behaviors in supply chains and their effects on relational satisfaction: A fresh perspective and directions for research

Although the sources of a firm’s power vis-à-vis upstream and downstream relationships in supply chains have been studied extensively, how a firm may act or react to power-based behaviors of its partners has not been sufficiently defined and discussed. To this end, we present three power-based behaviors: dominance, egalitarian, and submissive. From a cross-disciplinary reading of the relevant literature, we conceptualize and discuss the characteristics of these behaviors as manifested by dyads within supply chains. Three power-based behaviors are proposed to describe both initiating and responding behaviors used by partners, with these behaviors affecting relational satisfaction. This results in nine potential descriptors of the state of any supply chain relationship. We then discuss the opportunities to use our approach to better research the dynamics of power in supply chain relationships

Keep them alive! Design and Evaluation of the “Community Fostering Reference Model”

Firms host online communities for commercial purposes, for example in order to integrate customers into ideation for new product development. The success of these firm-hosted online communities depends entirely on the cooperation of a high number of customers that constantly produce valuable knowledge for firms. However, in practice, the majority of successfully implemented communities suffers from stagnation and even a decrease of member activities over time. Literature provides numerous guidelines on how to build and launch these online communities. While these models describe the initial steps of acquiring and activating a community base from scratch very well and explicitly, they neglect continuous member activation and acquistion after a successful launch. Against this background, the authors propose the Community Fostering Reference Model (CoFoRM), which represents a set of general procedures and instruments to continuously foster member activity. In this paper, the authors present the theory-driven design as well as the evaluation of the CoFoRM in a practical use setting. The evaluation results reveal that the CoFoRM represents a valuable instrument in the daily working routine of community managers, since it efficiently helps activating community members especially in the late phases of a community’s LifeCycle

PKN: The Challenge of Building a Virtual Knowledge Network to Address Food and Agribusiness Management Research, Service and Training Needs

The Parma Agribusiness Research & Management Knowledge Network, PARMaKN (PKN in the article) is an innovative public-private partnership, focused on the development of advanced food and agribusiness management research and service activities. PKN was launched in Parma in July 2007 by Societa’ Parmense per gli Insediamenti Produttivi (SPIP), the economic development corporation of the City of Parma. This paper presents the vision, mission and medium term activity plan of PKN

How good are ideas identified by an automatic idea detection system?

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