Winning Hearts and Minds: Using Ag-Gag Outrage and Corporate Rebranding to Achieve a Public Image Makeover for the Animal Rights Movement

Despite limited legal victories—particularly in the realm of companion animal protections—the animal rights movement has failed to make substantial progress in other focal areas, including the acquisition of increased rights for food animals on factory farms. The public image of the movement has taken a hit in recent years, due in part to effective campaigning by opposing lobbies and corporate entities and in part to self-inflicted damage from failed messaging and tactics. The perceived alignment of animal rights advocacy organizations with extremism and the public distrust of activists leaves the movement in need of a critical public image makeover. However, the emergence of factory farming anti-whistleblower legislation (“ag-gag” laws) in many states provides animal rights activists with a critical window of opportunity to reach new, diverse audiences that are freshly attuned to an animal welfare issue. Taking advantage of this window and making concerted efforts to improve the movement’s standing with the public is imperative, and can be facilitated by the use of certain techniques more commonly utilized in the corporate sphere: the unification of animal rights organizations under a set of common principles to engender public trust and attain greater political capital as well as the fostering of helpful corporate and political partnerships to reach wider audiences and pool resources. In addition, there are several communications strategies that would facilitate a positive public image shift that the animal rights movement—particularly the subgroup concerned with farm animal welfare—has failed to use to its advantage, including tactics that have helped companion animal advocates achieve considerable success in fundraising and volunteerism. These tactics include the use of anthropomorphic language, an increased emphasis on emotional appeals in advertising efforts, and the utilization of targeted media campaigns to negatively define opposing forces

Working with activity theory : context, technology, and information behavior

Over the last 7 years, the AIMTech Research Group in the University of Leeds has used cultural‐historical activity theory (CHAT) to inform a range of research activities in the fields of information behavior and information systems. In this article, we identify certain openings and theoretical challenges in the field of information behavior, which sparked our initial interest in CHAT: context, technology, and the link between practice and policy. We demonstrate the relevance of CHAT in studying information behavior and addressing the identified openings and argue that by providing a framework and hierarchy of activity‐action‐operation and semantic tools, CHAT is able to overcome many of the uncertainties concerning information behavior research. In particular, CHAT provides researchers a theoretical lens to account for context and activity mediation and, by doing so, can increase the significance of information behavior research to practice. In undertaking this endeavour, we have relied on literature from the fields of information science and others where CHAT is employed. We provide a detailed description of how CHAT may be applied to information behavior and account for the concepts we see as relevant to its study

Using Course-Subject Co-Occurrence (CSCO) to Reveal the Structure of an Academic Discipline: A Framework to Evaluate Different Inputs of a Domain Map

This article proposes, exemplifies, and validates the use of course-subject co-occurrence (CSCO) data to generate topic maps of an academic discipline. A CSCO event is when two course-subjects are taught in the same academic year by the same teacher. 61,856 CSCO events were extracted from the 2010-11 directory of the American Association of Law Schools and used to visualize the structure of law school education in the United States. Different normalization, ordination (layout), and clustering algorithms were compared and the best performing algorithm of each type was used to generate the final map. Validation studies demonstrate that CSCO produces topic maps that are consistent with expert opinion and four other indicators of the topical similarity of law school course-subjects. This research is the first to use CSCO to produce a visualization of a domain. It is also the first to use an expanded, multi-part gold-standard to evaluate the validity of domain maps and the intermediate steps in their creation. It is suggested that the framework used herein may be adopted for other studies that compare different inputs of a domain map in order to empirically derive the best maps as measured against extrinsic sources of topical similarity (gold standards)

Information seeking, use, and decision making

YesIn this paper we explored three areas: decision making and information seeking, the relationship between information seeking and uncertainty, and the role of expertise in influencing information use. This was undertaken in the context of a qualitative study into decision making in the initial stages of emergency response to major incidents. The research took an interpretive approach in which activity theory is used as an analytical framework. The research provides further evidence that the context of the activity and individual differences influence the choice of decision mode and associated information behavior. We also established that information is often not used to resolve uncertainty in decision making and indeed information is often sought and used after the decision is made to justify the decision. Finally, we point to the significance of both expertise and confidence in understanding information behavior. The contribution of the research to existing theoretical frameworks is discussed and a modified version of Wilson's problem-solving model is proposed

Patent Classifications as Indicators of Intellectual Organization

Using the 138,751 patents filed in 2006 under the Patent Cooperation Treaty, co-classification analysis is pursued on the basis of three- and four-digit codes in the International Patent Classification (IPC, 8th edition). The co-classifications among the patents enable us to analyze and visualize the relations among technologies at different levels of aggregation. The hypothesis that classifications might be considered as the organizers of patents into classes, and that therefore co-classification patterns--more than co-citation patterns--might be useful for mapping, is not corroborated. The classifications hang weakly together, even at the four-digit level at the country level, more specificity can be made visible. However, countries are not the appropriate units of analysis because patent portfolios are largely similar in many advanced countries in terms of the classes attributed. Instead of classes, one may wish to explore the mapping of title words as a better approach to visualize the intellectual organization of patents

Chemical Ubiquitination for Decrypting a Cellular Code

The modification of proteins with ubiquitin (Ub) is an important regulator of eukaryotic biology and deleterious perturbation of this process is widely linked to the onset of various diseases. The regulatory capacity of the Ub signal is high and, in part, arises from the capability of Ub to be enzymatically polymerised to form polyubiquitin (polyUb) chains of eight different linkage types. These distinct polyUb topologies can then be site-specifically conjugated to substrate proteins to elicit a number of cellular outcomes. Therefore, to further elucidate the biological significance of substrate ubiquitination, methodologies that allow the production of defined polyUb species, and substrate proteins that are site-specifically modified with them, are essential to progress our understanding. Many chemically inspired methods have recently emerged which fulfil many of the criteria necessary for achieving deeper insight into Ub biology. With a view to providing immediate impact in traditional biology research labs, the aim of this review is to provide an overview of the techniques that are available for preparing Ub conjugates and polyUb chains with focus on approaches that use recombinant protein building blocks. These approaches either produce a native isopeptide, or analogue thereof, that can be hydrolysable or non-hydrolysable by deubiquitinases. The most significant biological insights that have already been garnered using such approaches will also be summarized

Psychiatrists make Diagnoses, but not in Circumstances of Their Own Choosing: Agency and Structure in the

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