5 research outputs found
Who Shops at the Market? Using Consumer Surveys to Grow Farmers\u27 Markets: Findings from a Regional Market in Northwestern Vermont
This article presents findings from a consumer survey conducted in 2006 and 2007 at two locations of a regional farmers\u27 market in northwestern Vermont. Consumer survey data is used to learn more about consumer preferences and solicit feedback for vendors. Data collected profiled consumers who attended the market, effective advertising techniques, planned spending, and interaction between markets. This information is valuable to markets seeking to understand their consumers and maximize efforts invested in advertising and community outreach. It provides guidance to Extension agencies seeking to develop networks of regional farmers\u27 markets, particularly with respect to managing competition among markets
Student Development and Service-Learning: A Three-Phased Model for Course Design
Many key resources in service-learning literature offer tools and advice to faculty members for designing effective service-learning courses; these materials typically focus on integrating service-learning effectively into a syllabus, fostering reciprocal partnerships, and using reflection to analyze experience. In addition, a number of research studies have explored the impact of participation in service-learning on student development outcomes. However, very few resources âflipâ this equationâthat is, there is less information in the literature on how student development theory can inform the effective design of service-learning courses and curricula. This article utilizes an extensive review of student/adult development and learning theory to propose a three-phased model for service-learning course design. Informed by the authorsâ experiences working with faculty members and departments, the article provides examples illustrating the potential impact of this approach for individual courses or sequential curricula