Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement

The present research examines the effect of background colour on attitude and behavioural intentions in various promotional activities taking into consideration the moderating role of mood and involvement. Three experiments reflecting different promotional activities (window display, consumer trade show, guerrilla marketing) were conducted for this purpose. Overall, findings indicate that cool background colours, in contrast to warm colours, induce more positive attitudes and behavioural intentions mainly in positive mood, and low involvement conditions. Implications are also discussed

Does Group Identification Facilitate or Prevent Collective Guilt about Past Misdeeds? Resolving the Paradox

The influence of group identification on collective guilt and attitudes towards reparation was examined in the context of the Belgian colonization of Congo. People should experience collective emotions to the extent that being a member of the relevant group is part of their self-concept. Yet the acknowledgment of ingroup responsibility for past misdeeds is particularly threatening for high identifiers and may lead to defensive reactions aimed at avoiding guilt. We therefore predicted, and found, a curvilinear effect of identification on collective guilt. Attitudes towards reparation of past wrongdoings were also assessed and yielded a linear trend: Identification predicted less favorable attitudes towards reparation but this effect was marginally stronger as identification increased.SCOPUS: ar.jFLWINinfo:eu-repo/semantics/publishe

Social representations of events and people in world history across 12 cultures

Social representations of world history were assessed using the open-ended questions, "What are the most important events in world history?" and "Who are the most influential persons in world history in the last 1,000 years?"Data from six Asian and six Western samples showed cross-cultural consensus. Historical representations were (a) focused on the recent past, (b) centered around politics and war, and (c) dominated by the events of the World Wars and (d) the individual Hitler, who was universally perceived as negative. (e) Representations were more Eurocentric than ethnocentric.(f) The importance of economics and science was underrepresented.(g) Most cultures nominated people (more than events) idiosyncratic to their own culture. These data reflect power relations in the world and provide resources and constraints for the conduct of international relations. The degree of cross-cultural consensus suggests that hybridity across Eastern and Western cultures in the representation of knowledge may be underestimated