An Enlargement of the Notion of Consumer Vulnerability

Cataloged from PDF version of article.Consumer vulnerability has long been an important issue in public policy and macromarketing. The focus of a special issue of the Journal of Macromarketing (vol. 26, issue 1) underscores this importance. The articles in that special issue lend both conceptual and methodological clarity to the subject of consumer vulnerability, thus bringing to the fore the hitherto overlooked importance of this construct. The purpose of this article is to extend this renewed interest by introducing an integrative view of consumer vulnerability that is a sum of two components: a transient, state-based component dominant in some of the articles in the special issue, and a systemic, class-based component. The proposition is that such an integrative view provides a proactive tool for macromarketers and policy makers in their efforts to safeguard and to empower vulnerable consumers

Self organization of sensor networks for energy-efficient border coverage

Networking together hundreds or thousands of cheap sensor nodes allows users to accurately monitor a remote environment by intelligently combining the data from the individual nodes. As sensor nodes are typically battery operated, it is important to efficiently use the limited energy of the nodes to extend the lifetime of the wireless sensor network (WSN). One of the fundamental issues in WSNs is the coverage problem. In this paper, the border coverage problem in WSNs is rigorously analyzed. Most existing results related to the coverage problem in wireless sensor networks focused on planar networks; however, three dimensional (3D) modeling of the sensor network would reflect more accurately real-life situations. Unlike previous works in this area, we provide distributed algorithms that allow the selection and activation of an optimal border cover for both 2D and 3D regions of interest. We also provide self-healing algorithms as an optimization to our border coverage algorithms which allow the sensor network to adaptively reconfigure and repair itself in order to improve its own performance. Border coverage is crucial for optimizing sensor placement for intrusion detection and a number of other practical applications

EVALUATION OF PERFORMANCE OF ASPHALT PAVEMENTS CONSTRUCTED USING INTELLIGENT COMPACTION TECHNIQUES

The long-term performance of asphalt pavements depends on the quality of the subgrade and asphalt layers. Intelligent compaction methods continuously monitor the modulus/stiffness of subgrade and asphalt layers during compaction process and have been proposed for ensuring uniform compaction. The use of the Intelligent Compaction Analyzer (ICA) developed at the University of Oklahoma in Norman, OK in determining the subgrade modulus and asphalt layer density/dynamic modulus during construction was addressed in this project. Several case studies were conducted to demonstrate the application of the ICA in real-time estimation of compaction quality. Results from these case studies show that the ICA was able to estimate the modulus of the stabilized subgrade with accuracy suitable for the control of compaction quality. Similarly, the ICA was found to accurately estimate the density/dynamic modulus of asphalt layers during construction of asphalt pavements. Project results demonstrate that the ICA was helpful in identifying and remediating the under-compacted regions in stabilized subgrades as well as asphalt layers. It was also found that the average subgrade modulus, average asphalt layer density/dynamic modulus, and overall uniformity of compaction could be improved with the use of the ICA.Final report, November 2012-September 2014N

Quality control of subgrade soil using intelligent compaction

Intelligent Compaction (IC) of subgrade soil has been proposed to continuously monitor the stiffness of subgrade during its compaction. Modern IC rollers are vibratory compactors equipped with (1) an onboard measuring system capable of estimating the stiffness of the pavement material being compacted, (2) Global Positioning System (GPS) sensor to precisely locate the roller, and (3) an integrated mapping and reporting system. Using IC, the roller operator is able to evaluate the entire subgrade and address deficiencies encountered during compaction. Continuous monitoring of quality during construction can help build better quality and long-lasting pavements. However, most of the commercially available IC rollers report stiffness in terms of Original Equipment Manufacturer (OEM) specified indicator, known as Intelligent Compaction Measurement Value (ICMV). Although useful, additional tests are required to establish the correlation between these ICMV values and the resilient modulus of subgrade (M-r). Since the mechanistic design of the pavement is performed using M-r, it is important to know if the design M-r is achieved on the entire subgrade during compaction. This paper presents a systematic procedure for monitoring the level of compaction of subgrade in real time using intelligent compaction (IC). Specifically, the Intelligent Compaction Analyzer (ICA) developed at the University of Oklahoma was used for estimating the modulus of the subgrade. Results from two demonstration studies show that the ICA is able to estimate subgrade modulus with an accuracy that is acceptable for quality control activities during the construction of pavements

DEVELOP DRAFT CHIP SEAL COVER AGGREGATE SPECIFICATION BASED ON AGGREGATE IMAGING SYSTEM (AIMS) ANGULARITY, SHAPE, AND TEXTURE TEST RESULTS

The objective of the study is to improve Oklahoma Department of Transportation (ODOT) chip seal design and performance through introducing new criteria for the selection of cover aggregate and binder. The study evaluates the shape and texture-related index properties, as well as durability, of commonly used cover aggregates in chip seal programs in Oklahoma. Additionally, it provides a methodology for inclusion of these characteristics as a metric in future chip seal specifications. The study includes both laboratory testing and construction and performance evaluation of chip seal test sections. The study quantifies how well the newly developed performance-based uniformity coefficient (PUC) correlates with chip seal performance in Oklahoma, and if it should be incorporated into state chip seal specifications. It has generated aggregate-binder compatibility data, based on the surface free energy (compatibility ratio) approach, for commonly used aggregates and asphalt emulsion binders in Oklahoma. Moreover, the chip seal construction practice followed by different ODOT Maintenance Divisions was documented and the best practice identified. This repository of information will be a useful resource for ODOT maintenance divisions.Final report, October 2011-December 2013N

The performance effects of creative imitation on original products: Evidence from lab and field experiments

Research Summary: A market entrant often challenges the incumbent using creative imitation: The entrant creatively combines imitated aspects of the original with its own innovative characteristics to create a distinct offering. Using lab and field experiments to examine creative imitation in China, we find the effects of creative imitations on the originals depend on the creative imitation's quality. We explore the underlying mechanisms, and show that including a low-quality creative imitation in the retail choice set increases satisfaction with and choice of the original, while a moderate-quality creative imitation does the opposite. Moreover, creative imitation affects consumers' satisfaction with the original by influencing whether their experience with the original verifies their expectations. Our paper reveals creative imitation effects to help incumbent firms effectively address them. Managerial Summary: When the incumbent is challenged by an entrant using creative imitation, consumers may react differently to the incumbent, and understanding consumers' reactions allows the incumbent to make better strategic decisions about how to address the challenge. Using lab and field experiments, we investigate creative imitations with two quality levels common in our empirical context, low quality and moderate quality, and examine how and why they differentially affect the originals. We find the presence of a low-quality creative imitation actually increased choice of the original by enhancing consumers' satisfaction with it, while a moderate-quality creative imitation reduced choice of the original by undermining satisfaction with it. Our research suggests the incumbent should address moderate-quality creative imitations' challenges to customer satisfaction, while temporarily tolerating low-quality creative imitations

Maize Production in a Changing Climate

Plant breeding and improved management options have made remarkable progress in increasing crop yields during the past century. However, climate change projections suggest that large yield losses will be occurring in many regions, particularly within sub-Saharan Africa. The development of climate-ready germplasm to offset these losses is of the upmost importance. Given the time lag between the development of improved germplasm and adoption in farmers’ fields, the development of improved breeding pipelines needs to be a high priority. Recent advances in molecular breeding provide powerful tools to accelerate breeding gains and dissect stress adaptation. This review focuses on achievements in stress tolerance breeding and physiology and presents future tools for quick and efficient germplasm development. Sustainable agronomic and resource management practices can effectively contribute to climate change mitigation. Management options to increase maize system resilience to climate-related stresses and mitigate the effects of future climate change are also discussed