Civil media criticism and political processes in mediatized society

In this paper, the potential of civil media criticism is subjected to a theoretical analysis in its impact on mediatized political processes and in the development of a new type of citizenship based on developed media competence and media activism of citizen

The influence of film criticism on the interpretation of the film by the audience

The article is devoted to the study of the specificity of the influence of the film criticism on the perception, understanding and evaluation of the film by the audience. The authors consider film criticism in the context of the phenomena of media competence, media education and media enlightenment and designate media-enlightenment potential of the film criticis

Convergência organizacional como a tendência do desenvolvimento moderno de mídia de mass

Convergence is а key problem of modern mass media development. It mediates changes in content policy, media products distribution, and economic activity of media. Organizational convergence is one of the types of this phenomenon. It acts to make structural changes both in the media market and within a certain media. The purpose of such changes is to expand the influence of the media on the media market, to reduce the cost of its maintenance and development, and to expand social audience by transmedia distributing of the content. The article is devoted to the problems of understanding the phenomenon of organizational convergence as one of the types of convergence in the modern media environment. It also studies the main ways of building new forms of media organization.La convergencia es un problema clave del desarrollo moderno de los medios de comunicación. Medita los cambios en la política de contenido, la distribución de productos de medios y la actividad económica de los medios. La convergencia organizacional es uno de los tipos de este fenómeno. Actúa para realizar cambios estructurales tanto en el mercado de medios como dentro de ciertos medios. El objetivo de tales cambios es ampliar la influencia de los medios en el mercado de los medios, reducir el costo de su mantenimiento y desarrollo, y expandir la audiencia social mediante la distribución transmedia del contenido. El artículo está dedicado a los problemas de comprensión del fenómeno de la convergencia organizacional como uno de los tipos de convergencia en el entorno de los medios modernos. También estudia las principales maneras de construir nuevas formas de organización de los medios.A convergência é um problema fundamental no desenvolvimento moderno da mídia. Considere as mudanças na política de conteúdo, a distribuição de produtos de mídia e a atividade econômica da mídia. A convergência organizacional é um dos tipos desse fenômeno. Atua para fazer mudanças estruturais tanto no mercado de mídia quanto em certas mídias. O objetivo de tais mudanças é expandir a influência da mídia no mercado de mídia, reduzir o custo de manutenção e desenvolvimento e expandir o público social através da distribuição transmídia de conteúdo. O artigo é dedicado aos problemas de entender o fenômeno da convergência organizacional como um dos tipos de convergência no ambiente da mídia moderna. Também estuda as principais formas de construir novas formas de organização de mídia

University as a medium of promoting media literacy among schoolchildren

In the present article, the relevant alterations in schoolchildren's media educational training is discussed. It is suggested that media education is a compulsory element in the conceptual core of the University discours

КОЛИЧЕСТВЕННАЯ ОЦЕНКА РЕАКЦИИ ЭПИТЕЛИЯ ВЕРХНЕЧЕЛЮСТНЫХ СИНУСОВ НА ОККЛЮЗИОННУЮ НАГРУЗКУ

It is believed that odontogenic sinusitisiscaused by spread of infection from periapical tissues of teeth. Importance of clinical topographic ratio between bottom of the maxillary sinus and apexes of chewing teeth» is referred to quite often, but usually the data proposed are received by describingrelatively small samples from collections ofmacerated skulls, which makes it impossible to determine anyregularities in structure of the facial skull and in location of the alveolar bone and teethСчитается, что возникновение одонтогенных синуситов обуславливается распространением инфекции из периа- пикальных тканей зубов. На важность клинико-топографического соотношения «дно гайморовой пазухи - апексы зубов» указывается довольно часто, но, как правило, предлагаемые данные получены путем описания сравнительно небольших выборок из коллекций мацерированных черепов, что не дает возможности выявить закономерности строения лицевого черепа и расположения альвеолярного отростка и зубов

Spin dynamics in semiconductors

This article reviews the current status of spin dynamics in semiconductors which has achieved a lot of progress in the past years due to the fast growing field of semiconductor spintronics. The primary focus is the theoretical and experimental developments of spin relaxation and dephasing in both spin precession in time domain and spin diffusion and transport in spacial domain. A fully microscopic many-body investigation on spin dynamics based on the kinetic spin Bloch equation approach is reviewed comprehensively.Comment: a review article with 193 pages and 1103 references. To be published in Physics Reports

Exchange interaction influence on electron states in half-magnetic semiconductor

The experimental investigation of the exchange interaction in half-magnetic semiconductor is the aim of the paper. As a result it has been proved, that space correlations contribute to the formation of the hole exchange integral value. Measurements of exchange integral absolute values have been heldAvailable from VNTIC / VNTIC - Scientific & Technical Information Centre of RussiaSIGLERURussian Federatio

Multimodal rhetoric of acute media text

The article considers the peculiarities of interaction of depictive and verbal modes in media texts on acute problems. The choice of the topic is conditioned by the situation that has developed in the media discourse of modern journalism. Visual methods of information transfer are beginning to gain more and more importanc