Public Relations in Tourism. A Research on the Perception of the Romanian Public Upon Responsible Tourism

AbstractPublic relations represent a unique way of promoting the organization, its products or services, by building a higher visibility in the public space. Public relations represent a strategic form of communication, which focuses on gaining the audience's understanding and acceptance, as well as on the process of building a good relation between an organization and the public. In the tourist sector, public relations are more than a necessity. The major challenge consists in identifying the most efficient ways of promoting tourist products, building a positive image, increasing the visibility of tourist destinations, in order to attract a significant number of tourists. Public relations may represent a bridge towards change, a means for adjusting to the new attitudes triggered by change. Starting from these considerations, the purpose of the research is twofold: to analyze the applicative role of public relations in the tourist sector, respectively, to identify the perception of the Romanian public of responsible tourism in Romania. In this regard, we have applied the research method of the questionnaire-based inquiry to a sample of 60 persons, in order to identify the “thought particularities” of the internal public, which may allow us to formulate conclusions useful to such a process. In our opinion, responsible tourism represents the most economically, socially and environmentally efficient approach, a real opportunity for exploiting and promoting local products and services, the tourist potential which Romania may enhance with a view to maximizing the positive impact upon the public in terms of tourist destinations. In this case, professionalism and responsibility should constitute reference points

PR in Crisis Situations. A Case Study

AbstractPublic relations prove to be an original and efficient tool in meeting the current challenges of society, irrespective of the activity to which they are related: they can support the solving of problems and crisis situations, promoting an institution or organization, its products or services, by building higher visibility in the public space. In crisis situations, public relations are absolutely compulsory. The damages caused to the organization may be extremely serious unless a correct management of communication is taken into consideration which, in such a situation, is more than necessary. Based on these considerations, the purpose of our research is two-fold: to present the concept of public relations and its essential role in crisis situations, respectively to analyze and evaluate, in terms of public relations, the tragic event from the Giuleşti Maternity, which resulted in the death of six babies. The case study aims at analyzing how the crisis situation was managed, the actions undertaken in this respect, their impact and consequences, based on the information/documents published on the Internet. We believe that public relations may support organizations in predicting and reacting appropriately in a crisis situation, if applied accordingly. In this context, it goes without saying that a good communication during a crisis can only be advantageous, being able to improve and even stop the public's negative reactions

E-Public Relations: Impact and Efficiency. A Case Study

AbstractOnline public relations may constitute a unique way of promoting an organization, its products or services, enhancing visibility in the virtual environment. In the era of Web 2.0, public relations has evolved into “PR 2.0” and “monologue has chanced to dialogue, bringing a new era of Public Relations”. The purpose of this research is twofold: first of all, a presentation of the concept of online public relations, which may seize their defining dimensions and applicative nature, respectively identification, in the next stage, of their impact and efficiency upon the public, based on a case study of online campaigns. We believe that public relations may prove their efficiency to the extent in which they succeed in optimizing their communication with the public, facilitating two-way communication. Dialogic communication created by the strategic use of online public relations is one way for practitioners to build relationships with publics. E-PR has great potential as a communication tool because “public relations is and always will be about human relationships”

Azimuthal anisotropy of charged jet production in root s(NN)=2.76 TeV Pb-Pb collisions

We present measurements of the azimuthal dependence of charged jet production in central and semi-central root s(NN) = 2.76 TeV Pb-Pb collisions with respect to the second harmonic event plane, quantified as nu(ch)(2) (jet). Jet finding is performed employing the anti-k(T) algorithm with a resolution parameter R = 0.2 using charged tracks from the ALICE tracking system. The contribution of the azimuthal anisotropy of the underlying event is taken into account event-by-event. The remaining (statistical) region-to-region fluctuations are removed on an ensemble basis by unfolding the jet spectra for different event plane orientations independently. Significant non-zero nu(ch)(2) (jet) is observed in semi-central collisions (30-50% centrality) for 20 <p(T)(ch) (jet) <90 GeV/c. The azimuthal dependence of the charged jet production is similar to the dependence observed for jets comprising both charged and neutral fragments, and compatible with measurements of the nu(2) of single charged particles at high p(T). Good agreement between the data and predictions from JEWEL, an event generator simulating parton shower evolution in the presence of a dense QCD medium, is found in semi-central collisions. (C) 2015 CERN for the benefit of the ALICE Collaboration. Published by Elsevier B.V. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).Peer reviewe

Production of He-4 and (4) in Pb-Pb collisions at root(NN)-N-S=2.76 TeV at the LHC

Results on the production of He-4 and (4) nuclei in Pb-Pb collisions at root(NN)-N-S = 2.76 TeV in the rapidity range vertical bar y vertical bar <1, using the ALICE detector, are presented in this paper. The rapidity densities corresponding to 0-10% central events are found to be dN/dy4(He) = (0.8 +/- 0.4 (stat) +/- 0.3 (syst)) x 10(-6) and dN/dy4 = (1.1 +/- 0.4 (stat) +/- 0.2 (syst)) x 10(-6), respectively. This is in agreement with the statistical thermal model expectation assuming the same chemical freeze-out temperature (T-chem = 156 MeV) as for light hadrons. The measured ratio of (4)/He-4 is 1.4 +/- 0.8 (stat) +/- 0.5 (syst). (C) 2018 Published by Elsevier B.V.Peer reviewe

Forward-central two-particle correlations in p-Pb collisions at root s(NN)=5.02 TeV

Two-particle angular correlations between trigger particles in the forward pseudorapidity range (2.5 2GeV/c. (C) 2015 CERN for the benefit of the ALICE Collaboration. Published by Elsevier B. V.Peer reviewe

Event-shape engineering for inclusive spectra and elliptic flow in Pb-Pb collisions at root(NN)-N-S=2.76 TeV

Peer reviewe

Elliptic flow of muons from heavy-flavour hadron decays at forward rapidity in Pb-Pb collisions at root s(NN)=2.76TeV

The elliptic flow, v(2), of muons from heavy-flavour hadron decays at forward rapidity (2.5 <y <4) is measured in Pb-Pb collisions at root s(NN)= 2.76TeVwith the ALICE detector at the LHC. The scalar product, two- and four-particle Q cumulants and Lee-Yang zeros methods are used. The dependence of the v(2) of muons from heavy-flavour hadron decays on the collision centrality, in the range 0-40%, and on transverse momentum, p(T), is studied in the interval 3 <p(T)<10 GeV/c. A positive v(2) is observed with the scalar product and two-particle Q cumulants in semi-central collisions (10-20% and 20-40% centrality classes) for the p(T) interval from 3 to about 5GeV/c with a significance larger than 3 sigma, based on the combination of statistical and systematic uncertainties. The v(2) magnitude tends to decrease towards more central collisions and with increasing pT. It becomes compatible with zero in the interval 6 <p(T)<10 GeV/c. The results are compared to models describing the interaction of heavy quarks and open heavy-flavour hadrons with the high-density medium formed in high-energy heavy-ion collisions. (C) 2015 CERN for the benefit of the ALICE Collaboration. Published by Elsevier B.V.Peer reviewe