A simulation comparison of methods for new product location

Includes bibliographical references (p. 29-31)

Can China overcome the difficulties of establishing successful global brands?

Abstract It is clear to most observers that China is taking an increasing role in world trade not only through political interventions but as a result of its strategy regarding acquisitions. There have been a significant number of these recently, some of which like the Rover take over in the UK and more recently Geely taking over Volvo, have been high profile. This paper provides a brief overview of these developments. It is then argued that an important issue facing the Chinese companies involved in these take overs is one of brand equity and country of origin effects. This issue is of equal importance to China’s global competitors as well. A review of the literature shows that consumer perception constructs, such as perceived quality, have been well researched through numerous country-of-origin papers. A key issue to explore here however, is the extent to which the new nationality of brand ownership will have an impact on consumer perception constructs of brand equity. This paper discusses these two areas and examines their relationship in conceptual terms. A research agenda is then suggested, which forms the basis of a proposed interpretative project aimed at establishing the views of consumers regarding the phenomenon of well known brands being taken over by a new country of origin - evidence from the car industry draws on the progress being made in this area. The research aims to examine the implications for consumer based valuations of brand equity and the types of new strategic thinking this could engender. It is argued that the Chinese brand lacks the main components for global success in several areas though in time these factors will be addressed. .In the short term more focus will be made on supplying the local Chinese market though experienced gained from increased exports of components and collaboration in research from abroad as shown in the examples of the car industry will help strengthen the reputation of Chinese products in the longer term as well as helping to establish more Chinese global brands

Use of GOES thermal infrared imagery for eruption scale measurements, Soufrière Hills, Montserrat

GOES two-band IR data are used to estimate the magnitude of small eruption clouds (ash; \u3c∼105 tonnes of fine [1–25 µm in diameter] ash, and 5–15 km asl). The method is demonstrated on clouds from Soufrière Hills Volcano, Montserrat in 1997–99. The clouds in early 1999 were much smaller, were generally emplaced lower in the atmosphere and contained an order of magnitude less fine ash than 1997 clouds generated during the most intense phase of the eruption to date. Although GOES has an excellent capability for large eruption clouds, its use for smaller eruptions like Montserrat highlights several shortcomings, including atmospheric water vapor and instrument noise. In spite of these shortcomings, GOES time series data can measure differences in intensity of eruptions, and be of particular value in monitoring where ground-based observations are sparse

Embedding knowledge and value of a brand into sustainability for differentiation

This is the post-print version of the final paper published in the Journal of World Business (under the provisional title "Embedding sustainability into brand knowledge and brand value for brand differentiation"). The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2012 Elsevier B.V.Organisations offer products to consumers, buyers often question if the product or its production process are linked to the environmental, social or economic challenges being faced by mankind. Inquisitiveness of customers in this direction points towards an opportunity for marketers to create differentiation based on the concerns of brand towards overall issue of sustainability. The authors have synthesized knowledge from various domains with a positivistic approach to understand sustainability from the perspective of branding. Using empirical knowledge this study recommends embedding sustainability into brand knowledge and brand value for creating a differentiation for the brand in a competitive market