1,724 research outputs found

    Unintended consequences in demarketing anti-social behaviour: project Bernie

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    Unintended consequences are recognised as a potential risk for well-intentioned social marketing interventions and as a comparatively under-researched topic in the field. This case study uses an intervention tackling deliberate grassfires to explore the application of social marketing in a novel context, its potential effectiveness in demarketing antisocial behaviours and the potential of such interventions to generate positive and negative unintended consequences. The intervention’s evaluation confirms social marketing’s potential value in tackling ingrained antisocial behaviours within communities. It also revealed unexpected benefits accruing from changes within the target community, within the sponsoring fire service and in the relationship between the two. The paper concludes by discussing the implications of potential unexpected and unplanned consequences for intervention planning, conduct and evaluation

    Marketing and sustainability

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    'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. The text has been updated and re-written to take account of the changing and emerging debate of marketing’s role in relation to sustainable development. This booklet has been produced as a supporting publication for the Sustainable Marketing Knowledge Network (Smart: Know-Net) a web-based information and communication platform for marketers interested in sustainability, available at www.cfsd.org.uk/smart-know-ne

    The Progress of Nationalism in West Africa

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    Author Institution: Department of Geography, The Ohio State University, Columbus 1

    Self sustainability marketing

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    Transformative Mobility and the Homeless; Perceptions and Actions as a Result of Using Storage Facilities

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    The origin of a Hepatitis A outbreak in 2018 in San Diego was determined to have generated among the homeless population. Shopping carts overflowing with clothing, bedding, pet food, bicycle parts and other items were cited as a major component of the problem (Sisson, 2018). Possession of shopping carts were subsequently made illegal, and sidewalk cleaning was initiated until the epidemic was deemed under control. However, the items homeless individuals carried in their carts constituted the sum total of all they considered valuable. Outlawing shopping carts, therefore, did not necessarily result in a reduction of the contents of those carts, merely their redistribution into other means of transporting them. One recent solution was the creation of storage facilities where homeless individuals could secure their belongings, thereby removing those items from public spaces. Being liberated from constant vigilance over their belongings creates mobility for homeless individuals that has the potential for physically and psychologically transformative experiences. This qualitative study involved interviews with staff and clients at the newly opened Storage Connect Center, to generate knowledge about what clients do with their mobility, how they perceive quality of life and how they imagine meaningful change. The insights they shared about life on the streets, their goals and motivations, and how they are affected by other people’s perceptions of them, are revealed in this case study

    Carl Woodring Nature into Art: Cultural Transformations in Nineteenth-Century Britain

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    Four Letters about Whitman in the Angeli-Dennis Papers

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    Introduces and presents four letters from the Angeli-Dennis Papers, containing the correspondence of the Rossetti family; the letters are written to Rossetti--two from Joseph B. Marvin and two from Charles Rowley--and describe their authors\u27 visits to Whitman and express interests about his welfare

    Using Visual Storytelling to Design Solutions-Based Approaches to Homelessness

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    Despite millions of dollars spent over several decades on assistance programs, the nation’s homeless population has increased for the last four years in a row. The number of people reporting as homeless for the first time doubled in San Diego between June 2019 and June 2020. Trying to impose a one-size-fits-all model of care on a population comprised of unique individuals has resulted in many homeless opting for the street rather than subjugating themselves to rules they feel do not treat them with respect and dignity. Yet, the perspectives of homeless individuals are excluded from decision-making dialogue around policies and programs. This critical qualitative study was designed to examine the degree to which using visual storytelling can transform existing power structures and inspire service providers and policy makers to take transformative action. This study used visual critical ethnography to collaboratively co-produce a short documentary with one homeless man in San Diego. Conversations with city, state and some federal leaders about the obstacles to secure housing revealed the critical roles that pre-existing perceptions and lack of knowledge about the challenges that the homeless face account for the primary disconnects in the system. Visual storytelling created behavioral awareness, leading to development of more humanistic solutions. An empathetic connection between leaders and the homeless motivated ideas offering potential transformative change. Results also showed the ways in which visual storytelling, producing and sharing one’s personal story, has both positive and negative consequences for the homeless storyteller

    The Outskirts of Thought.

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