Complete Genome Sequence of a Porcine Epidemic Diarrhea Virus Isolated in Belgorod, Russia, in 2008.

We identified porcine epidemic diarrhea virus (PEDV) in stool samples from sick piglets in the Belgorod region of Russia. The complete coding genome sequence of 28,295 nucleotides (nt) of PEDV was generated. Compared to a prototype PEDV strain (DR13), an extreme number of mismatches in the S gene were revealed

Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging

Environmental sustainability is a common practice of global brands, with 90% of the top 100 Interbrand global brands making statements about environmental efforts on their websites. In this research, the authors explore how a consumer’s global–local identity can affect consumer engagement with a global brand’s environmental sustainability initiative. Specifically, they examine consumer engagement in response to environmental messaging based on regulatory focus, spatial construal, and temporal construal. They theorize and find, across six experimental studies, that consumers with a strong global identity are more engaged with environmental sustainability initiatives when messaging includes frames congruent with their global identity, specifically promotion frames coupled with distant spatial frames and with proximal temporal frames. For consumers with a local identity, these regulatory and construal messaging frames do not impact consumer engagement with environmental sustainability initiatives. Consumer environmental mindset mediates the effect of global–local identity on consumer engagement with environmental sustainability initiatives when such congruent frames are used, and consumer eagerness to act provides additional process explanation for the asymmetric spatial (distant) and temporal (proximal) construal effects. The findings have significant implications for the design of global brand and environmental policy messaging, particularly for consumers with a strong global identity.Aarhus BSS, Aarhus University and School of Business – Camden, Rutgers University.https://journals.sagepub.com/home/MRJhj2023Marketing Managemen

Determination of the vector of new industrial policy on the basis of neo-schumpeterian theory

The subject of the article is to study the choice of the strategic directions of industrial policy on the basis of the identification of relevant factors in the development of the industrial system, as well as to develop and test the assumptions of the modern neo- schumpeterian theory of development, which is applied to the description of the evolution of industrial sectors.  The main hypothesis of the research is the assumption that the development of modern industrial system goes beyond the well-known principle of “creative destruction”. This principle is aggressively being popularized by J. Schumpeter and has firmly entered into the intellectual framework of economic theory. It is also submitted to a different principle – “combinatorial compounding”, that means technologies are combined providing a new quality of a system. At the same time a substantial part of such combinations does not require significant additional resources and in its turn it creates new modes and forms of industrial development in the economy of inter-specific resources. Speculation in the study advocates that industry evolution detects a change in the weight of its driving forces and permanent definition of the value of each factor will adjust the methods of policy, in particular the industrial policy. To achieve the main objectives of the study a method of modeling, correlation and regression analysis and factor analysis are applied to establish relationships between the parameters of the system, to identify relevant factors that play a dominant role in the changes. The use of these methods determines the main directions of actions in the framework of measures formed by an industrial policy, as well as specific measures that determine the dynamic of the development of individual sectors of industry and enterprises. The factor analysis concludes that the transition of labor resource from “old” industries into “new” ones is very low in Russia, and the increase in the number of people being employed in the new productions is due to the incoming resource. According to the authors the factors are ranged in the following order in Russian industry (in mechanical engineering as the main industrial sector, in particular): technology, capital, institutions (the state development program) and labor. This confirms the assumption that labor has significant limitations in Russian industry and these limitations affect the long-term development of the national industry

“If Only…”:Customer Counterfactual Thinking in Failed Recovery

Purpose: This paper aims to examine counterfactual thinking as a key mediator of the effects of failed recovery (vs. failed delivery) on negative electronic word-of-mouth (eWOM). The authors further investigate the effectiveness of using recovery co-creation in minimizing customers’ counterfactual thinking. Design/methodology/approach: This research includes textual analysis of online reviews (Study 1) and three scenario-based experiments (Studies 2, 3a and 3b). In addition to using item-response scales, the authors analyze negative online reviews and participants’ open-ended responses to capture their counterfactual thinking. Findings: Failed recovery (vs failed delivery) increases counterfactual thinking, which, in turn, increases negative eWOM. These mediating effects of counterfactual thinking are consistent across textual analyses and experimental studies, as well as across different measures of counterfactual thinking. Counterfactual thinking also impacts customer anger in experiments; however, anger alone does not explain the effects of failed recovery on negative eWOM. Counterfactual thinking can be minimized by co-created recovery, especially when it is used proactively. Practical implications: The findings demonstrate the detrimental effects of counterfactual thinking and offer managerial insights into co-creation as a strategy to minimize customers’ counterfactual thinking. The authors also highlight the importance and ways of tracking counterfactual thinking in digital outlets. Originality/value: The authors contribute to counterfactual thinking and service recovery research by demonstrating the effects of failed recovery on counterfactual thinking that, in turn, impacts negative eWOM and offering a novel way to measure its expression in online narratives. The authors provide guidance on how to use co-creation in the service recovery process to minimize counterfactual thinking

Interaction of non-profit organizations and state structures of the region in the field of adaptive physical culture

The features of the provision of services by state organizations, non-profit organizations within the framework of project activities and grant support in the field of adaptive physical culture and sports are revealed. Based on the results of the analysis of the involvement of non-profit organizations (NPOs) and socially oriented non-profit organizations (SO NPOs) in the scheme of interaction with government agencies, their effectiveness in providing services (works) to the population in the field of adaptive physical culture and sports, a scheme of interaction was developed and proposed to solve the identified problem

Развитие инновационной деятельности в Российской Федерации: проблемы и перспективы

The purpose of the article is to identify key trends in the development of scientific and innovative activities in the Russian Federation. The methodology consists of comparative and structural analyses, analysis and synthesis, and the method of logical generalization. The study established the main trends in the process of development, implementation, and diffusion of innovations in scientific and industrial activities in the Russian Federation. In recent years, the innovation ranking of the countries of the world has not highly assessed the state of the innovation system of the Russian Federation. The country occupies a stable 45–47th place among 130 surveyed countries of the world with weaknesses including institutions, infrastructure, energy efficiency, and environmental friendliness of businesses, as well as the amount of investment, including foreign ones. Strong but improperly implemented aspects include the high quality of human potential, the results of creative details, and the scale of the market. The factors hindering the implementation of the innovation process have been analyzed, and despite decreasing over the past twenty years, the lack of own funds, high innovation costs, and lack of state financial support are still significant obstacles to enterprises. The process of implementing innovative activities by enterprises and their sustainable development directly depend on the state of science in the country. The analysis has shown that decisions made in the process of implementing state policy do not have a significant positive impact on its development; moreover, a number of indicators such as the number of personnel involved in research and development generally decrease annually. Thus, there is clearly a need to revise the quality, quantity, and essence of public administration measures so that the innovative and scientific potential of the Russian Federation is realized, ensuring the country’s economy to switch to an innovative development path.Цель статьи заключается в выявлении ключевых тенденций развития инновационной деятельности в Российской Федерации. Методологию составляет сравнительный и структурный анализ, анализ и синтез, метод логического обобщения. В результате исследования были проанализированы основные тенденции разработки, реализации и диффузии инноваций в научной и производственной деятельности в Российской Федерации. Инновационный рейтинг стран мира последние годы невысоко оценивает состояние инновационной системы Российской Федерации –  страна занимает устойчивое 45–47 место из 130 обследованных стран. Анализу подвергнуты факторы, препятствующие осуществлению инновационного процесса. Установлено, что за последние двадцать лет в целом воздействие таких барьеров снижается, однако недостаток собственных денежных средств, высокая стоимость нововведений и недостаток финансовой поддержки со стороны государства по-прежнему выделяются предприятиями как самые значимые из всей совокупности факторов. Процесс осуществления инновационной деятельности у предприятий, их устойчивое развитие напрямую зависят от состояния науки в стране. Анализ позволил установить, что принимаемые в процессе осуществления государственной политики решения не оказывают значимого положительного воздействия на ее развитие, более того, ряд показателей, таких как число персонала, занятого научными исследованиями и разработками, вообще ежегодно снижается. Таким образом, явно назрела необходимость пересмотра качества, количества и сути мероприятий государственного управления и администрирования с тем, чтобы инновационный и научный потенциал Российской Федерации был реализован, давая возможность перейти экономике страны на инновационный путь развития

Consumer Multicultural Identity Affiliation: Reassessing Identity Segmentation in Multicultural Markets

The increasing intra-national diversity of many modern markets poses challenges to identity segmentation. As consumers require greater recognition of their diverse identities from brands, marketing science and practice are in search of theories and models that recognize and capture identity dynamics as impacted by cultural influences both from beyond and within national market borders. This paper extends consumer acculturation theory into multicultural market realities and offers a Consumer Multicultural Identity Affiliation (CMIA) Framework5 that distinguishes and integrates three key types of intra- and trans-national cultural influences informing identity dynamics. By examining consumer cultural identities within the CMIA framework in a mixed-method, two-country study, we show that gaining such an integrative view on cultural identity affiliations uncovers greater diversity and complexity (mono-, bi-, or multi-cultural) of consumer segments. We conclude with discussing future directions for CMIA applications to support marketing managers, scholars and educators dealing with culturally heterogeneous markets

Горючие сланцы – потенциальный источник сырья для топливно-энергетической и химической промышленности

The world oil shale resources and promising ways of their possible commercial utilization are discussed. It is shown, that oil shales are one of the most perspective alternative feedstock for fine chemical industry and motor fuels production, because of high hydrocarbons content.Представлена информация о мировых ресурсах горючих сланцев и перспективных направлениях их использования. Показано, что горючие сланцы можно рассматривать в качестве альтернативного источника углеводородного сырья (моторное топливо, химические продукты)

UK consumers’ perceived risk of buying products from emerging economies : a moderated mediation model

While considerable research has been conducted on consumer attitude towards foreign products, most of these studies focuses on the attitude of products from Western developed countries. Our study intends to investigate the effects of consumers’ national identification and culture sensitivity on their perceived risk of buying products from Eastern developing countries. Especially, this study advances the literature by identifying the mediation effect of consumer ethnocentrism and the moderating effect of consumer value consciousness. Taking China and India as focal emerging economies, the consumer survey (n=308) in the UK produced the following results. First, UK consumers’ national identification is positively related to their perceived risk of buying eastern products through consumer ethnocentrism, whilst their cultural sensitivity has a negative relationship. Second, the effect of consumer ethnocentrism on the perceived risk of buying eastern products is moderated by consumer value consciousness. Third, value consciousness also attenuates the indirect relationships between national identification / cultural sensitivity and perceived risk via consumer ethnocentrism

The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: the moderating role of country development status

Although the differences between developed and developing countries have been extensively studied in the context of globalization strategies, few studies have so far been conducted on the relationship between country development status and the possession by countries of a favorable (or unfavorable) product country image (PCI). Moreover, the results of such studies to date have been inconclusive. The purpose of this paper is to investigate the moderating role of country developmental status on PCI coupled with two antecedents of PCI, namely consumer ethnocentrism and cosmopolitanism. The paper also distinguishes between the PCI of the home and foreign country images of respondents. We test a new model that incorporates these constructs with a sample of 2655 younger generation consumers. The results show that country development status moderates some relationships but does not moderate others. These findings have significant implications for international companies from both developed and developing countries when developing global strategy