10,076 research outputs found

    RURAL DEVELOPMENT IN AN AUSTERE ENVIRONMENT: THE CHALLENGE OF THE EIGHTIES

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    Community/Rural/Urban Development,

    Words, Numbers and Visual Heuristics in Web Surveys: Is there a Hierarchy of Importance?

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    In interpreting questions, respondents extract meaning from how the information in a questionnaire is shaped, spaced, and shaded. This makes it important to pay close attention to the arrangement of visual information on a questionnaire. Respondents follow simple heuristics in interpreting the visual features of questions. We carried out five experiments to investigate how the effect of visual heuristics affected the answers to survey questions. We varied verbal, numerical, and other visual cues such as color. In some instances the use of words helps overcome visual layout effects. In at least one instance, a fundamental difference in visual layout (violating the 'left and top means first' heuristic) influenced answers on top of word labels. This suggests that both visual and verbal languages are important. Yet sometimes one can override the other. To reduce the effect of visual cues, it is better to use fully labeled scales in survey questions.questionnaire design;layout;visual language;response effects;visual cues

    Eliciting Behavior From Interactive Narratives: Isolating the Role of Agency in Connecting With and Modeling Characters

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    A key component differentiating interactive storytelling from non-interactive media is agency, or control over character choices. A series of experiments show that providing agency over a character increased the user-character connection, which then increased engagement in a character-consistent charitable act. Findings were observed in technologically simple online narratives that controlled for navigation/controller differences, graphics, sounds, lengthy play, and avatar customization. Effects emerged even though users did not practice these acts by making their character behave charitably. Findings were robust across happy and unfortunate endings and across first-, second-, and third-person narrative perspectives. Findings suggest promise for developing inexpensive ‘‘storygames’’ to encourage supportive behaviors

    Digital land use mapping in Oakland County, Michigan

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    ERTS-1 data for a portion of Oakland County, Michigan was computer processed to produce a map of water, urban areas, wooded areas, and other vegetation. Comparison with RB-57 photography of the area shows a good correspondence of the two sources of data. Preliminary evaluation indicates that this type of four-category map derived from ERTS data will be useful for conceptual studies of large geographic areas in recreational planning

    Timber type separability in Southeastern United States on LANDSAT-1 MSS data

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    A quantitative, computer-aided study was made on the spectral separability of timber types and condition classes in the Southeastern United States, using LANDSAT-1 multispectral scanner data. It was concluded that LANDSAT-1 could be used effectively to discriminate the gross forest features of softwood, hardwood, and regeneration. The only significant detectable age difference would be between an established forest versus a young (or denuded) forest. The red or near infrared bands would be better for discrimination; phenological early and late spring data would be better than winter. And a temporal analysis would be superior to single-season analysis. Lastly, two spectral bands would be most cost effective for computer analysis. The study site was Sam Houston National Forest of East Texas, a typical forest in the Flatwoods Zone, Southern Region, U. S. Forest Service
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