CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES

Despite tremendous interest in brand equity and relationship marketing, little conceptual development has addressed whether relationships exist between these important marketing issues. Based on existing frameworks (customer-based brand equity and relationship marketing), this paper forwards customer relationships as a branding-related initiative critical to creation of brand equity. This paper presents exploratory research to develop an initial understanding of the constructs of customer relationships, the dimensions of brand equity and the associations between them. The data illustrate that both consumers and providers in Chinese banking services sector perceive that brand equity can be influenced by customer relationships. A conceptual framework and a number of hypotheses for further study are propose

Analysis of customer services in Rail passenger stations using a Holistic method - application to Newcastle central station

In this paper, we look at the level of customer satisfaction as well as customer services in a passenger railway station. Specifically the objective of this paper is to develop and employ a simple method for analyzing the customer satisfaction in railway stations to help us identify ways for improving both the customer service and the station design. The method developed is applied for the purposes of Newcastle Central rail station. After having studied different approaches we used a survey to collect the necessary data for analysis. A comparison of the opinions of different categories of rail station users has been undertaken. As a result different areas for improvement have been identified. This paper can be seen as a starting point for further research on a detailed customer satisfaction analysis for Newcastle Central

Building the Born Globals: Evidence from Bulgarian Manufacturing Family Firms

The purpose of the paper is to explore the internationalisation of family firms in the manufacturing sector of the Bulgarian economy, answering the questions: why and how these firms internationalise. A qualitative approach was adopted for the study and data were collected via face-to-face interviews with the owner-managers of family firms. The derived information was coded so that the case firms would be analysed using the same approaches. Research findings show that the early internationalisation of the case firms makes them fall into the category of born globals. The main reasons for the early internationalisation of the studied firms were found to be rooted mostly in the protective behaviour of their owners-managers, their personal characteristics and contacts, the specificity of the transitional context and the market limitations among others. This study is pioneering in transition contexts and is expected to be useful for academics, practicians and policy decision-makers

Analysis of Rail Yard and Terminal Performances

One of the latest trends in the transport field is the increasing interest for the rejuvenation of the railway. It is considered to be a logical consequence of the gradual switch towards a more sustainable future in transports. Terminals and stations are considered to be the junction points between the various lines that constitute the railway network and can simply be described as points of arrival, departure and interchange of passengers or commodities. The most commonly used indicators that measure the level of their performance are time and cost. This study aims at exploring possible improvements that could be implemented to the infrastructure and the operation of terminals and stations in order to increase the efficiency level. Firstly, drawing upon grounded theory, a description is conducted, followed by a comparative analysis of the different types of existing terminals and stations. Secondly, the suggested improvements are presented in accordance with their time frame completion. The main contribution of the study is to illustrate the high significance of terminals, stations and yards, given the fact that they are considered to be crucial parts of the railway network. In addition to this, great emphasis is given to the need of improving and developing the existing terminal infrastructure and operations

Republication: Targeting PI3KC2β Impairs Proliferation and Survival in Acute Leukemia, Brain Tumours and Neuroendocrine Tumours

BACKGROUND Eight human catalytic phosphoinositide 3-kinase (PI3K) isoforms exist which are subdivided into three classes. While class I isoforms have been well-studied in cancer, little is known about the functions of class II PI3Ks. MATERIALS AND METHODS The expression pattern and functions of the class II PI3KC2β isoform were investigated in a panel of tumour samples and cell lines. RESULTS Overexpression of PI3KC2β was found in subsets of tumours and cell lines from acute myeloid leukemia (AML), glioblastoma multiforme (GBM), medulloblastoma (MB), neuroblastoma (NB), and small cell lung cancer (SCLC). Specific pharmacological inhibitors of PI3KC2β or RNA interference impaired proliferation of a panel of human cancer cell lines and primary cultures. Inhibition of PI3KC2β also induced apoptosis and sensitised the cancer cells to chemotherapeutic agents. CONCLUSION Together, these data show that PI3KC2β contributes to proliferation and survival in AML, brain tumours and neuroendocrine tumours, and may represent a novel target in these malignancies

Performance of the CMS Cathode Strip Chambers with Cosmic Rays

The Cathode Strip Chambers (CSCs) constitute the primary muon tracking device in the CMS endcaps. Their performance has been evaluated using data taken during a cosmic ray run in fall 2008. Measured noise levels are low, with the number of noisy channels well below 1%. Coordinate resolution was measured for all types of chambers, and fall in the range 47 microns to 243 microns. The efficiencies for local charged track triggers, for hit and for segments reconstruction were measured, and are above 99%. The timing resolution per layer is approximately 5 ns

Performance and Operation of the CMS Electromagnetic Calorimeter

The operation and general performance of the CMS electromagnetic calorimeter using cosmic-ray muons are described. These muons were recorded after the closure of the CMS detector in late 2008. The calorimeter is made of lead tungstate crystals and the overall status of the 75848 channels corresponding to the barrel and endcap detectors is reported. The stability of crucial operational parameters, such as high voltage, temperature and electronic noise, is summarised and the performance of the light monitoring system is presented

Calibration of the CMS Drift Tube Chambers and Measurement of the Drift Velocity with Cosmic Rays

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