The implicit preference evaluation for the ceramic tiles with different visual features: Evidence from an event-related potential study

BackgroundCeramic tiles are popular because of their various forms, and they are often used to decorate the environment. However, few studies have applied objective methods to explore the implicit preference and visual attention of people toward ceramic tile features. Using event-related potential technology can provide neurophysiological evidence for the study and applications of tiles.Materials and methodsThis study explored the influence of pattern, lightness, and color system factors of ceramic tiles on the preferences of people using a combination of subjective questionnaires and event-related potential (ERP) technology. Twelve different conditions of tiles (2 × 3 × 2) were used as stimuli. EEG data were collected from 20 participants while they watched the stimuli. Subjective preference scores and average ERPs were analyzed using analysis of variance and correlation analysis.Results(1) Pattern, lightness, and color system factors significantly affected the subjective preference scores for tiles; the unpatterned tiles, light-toned tiles, and warm-colored tiles received higher preference scores. (2) The preferences of people for different features of tiles moderated ERP amplitudes. (3) The light-toned tiles with a high preference score caused a greater N100 amplitude than the medium-toned and dark-toned tiles; and the patterned tiles and warm-colored tiles with low preference scores induced greater P200 and N200 amplitudes.DiscussionIn the early stage of visual processing, light-toned tiles attracted more attention, possibly because of the positive emotional effects related to the preference. The greater P200 and N200 elicited by the patterned and neutral-colored tiles in the middle stage of visual processing indicates that patterned and neutral-colored tiles attracted more attention. This may be due to negativity bias, where more attention is allocated to negative stimuli that people strongly dislike. From the perspective of cognitive processes, the results indicate that the lightness of ceramic tiles is the factor that people first detect, and the visual processing of pattern and color system factors of ceramic tiles belong to a higher level of visual processing. This study provides a new perspective and relevant information for assessing the visual characteristics of tiles for environmental designers and marketers involved in the ceramic tiles industry

When awareness gets in the way : reactivation aversion effects resolve the generality/specificity paradox in sensorimotor interference tasks

Interference tasks combining different distractor types usually find that between-trial adaptations (congruency sequence effects [CSEs]) do not interact with each other, suggesting that sensorimotor control is domain-specific. However, within each trial, different distractor types often do interact, suggesting that control is domain-general. The present study presents a solution to this apparent paradox. In 3 experiments, testing 130 participants in total, we (a) confirm the simultaneous presence of between-trial domain-specific (noninteracting) CSEs and within-trial “domain-general” interactions in a fully factorial hybrid prime-Simon design free of repetition or contingency confounds; (b) demonstrate that the within-trial interaction occurs with supraliminal, but not with subliminal primes; and (c) show that it is disproportionately enlarged in older adults. Our findings suggest that whereas interference (priming and Simon) effects and CSEs reflect direct sensorimotor control, the within-trial interaction does not reflect sensorimotor control but “confusion” at higher-level processing stages (reactivation aversion effect [RAE])

Towards a conflict account of déjà vu : the role of memory errors and memory expectation conflict in the experience of déjà vu

This work was supported by the Biotechnology and Biological Sciences Research Council (BBSRC) [grant number BB/M010996/1].Déjà vu can be defined as conflict between a subjective evaluation of familiarity and a concurrent evaluation of novelty. Accounts of the déjà vu experience have not explicitly referred to a “conflict account of déjà vu” despite the acceptance of conflict-based definitions of déjà vu and relatively recent neuroimaging work that has implicated brain areas associated with conflict as underpinning the experience. Conflict monitoring functioning follows a similar age-related trajectory to déjà vu with a peak in young adulthood and a subsequent age-related decline. In this narrative review of the literature to date, we consider how déjà vu is defined and how this has influenced the understanding of déjà vu. We also review how déjà vu can be understood within theories of recognition memory and cognitive control. Finally, we summarise the conflict account of déjà vu and propose that this account of the experience may provide a coherent explanation as to why déjà vu experiences tend to decrease with age in the non-clinical population.Publisher PDFPeer reviewe

The relationship between conflict awareness and behavioral and oscillatory signatures of immediate and delayed cognitive control

Cognitive control over conflict, mediated by the prefrontal cortex, is an important skill for successful decision-making. Although it has been shown that cognitive control may operate unconsciously, it has recently been proposed that control operations may be driven by the metacognitive awareness of conflict, e.g. arising from the feeling of task difficulty or the ease of action selection, and therefore crucially depends on conflict awareness. Behavioral and electroencephalography (EEG) data are presented from 64 subjects performing a masked priming paradigm to test this hypothesis. Although the subjective experience of conflict elicited behavioral adaptation, this was also the case when conflict was present, but not experienced. In EEG, typical oscillatory markers of conflict processing in the theta-, alpha- and beta-band were observed (relative broadband), but these were differentially modulated by conflict experience. This demonstrates that conflict adaptation does not depend on conflict experience, but that conflict experience is associated with increased cognitive control.</p