Recommender Systems

The ongoing rapid expansion of the Internet greatly increases the necessity of effective recommender systems for filtering the abundant information. Extensive research for recommender systems is conducted by a broad range of communities including social and computer scientists, physicists, and interdisciplinary researchers. Despite substantial theoretical and practical achievements, unification and comparison of different approaches are lacking, which impedes further advances. In this article, we review recent developments in recommender systems and discuss the major challenges. We compare and evaluate available algorithms and examine their roles in the future developments. In addition to algorithms, physical aspects are described to illustrate macroscopic behavior of recommender systems. Potential impacts and future directions are discussed. We emphasize that recommendation has a great scientific depth and combines diverse research fields which makes it of interests for physicists as well as interdisciplinary researchers.Comment: 97 pages, 20 figures (To appear in Physics Reports

Studying and Modeling the Connection between People's Preferences and Content Sharing

People regularly share items using online social media. However, people's decisions around sharing---who shares what to whom and why---are not well understood. We present a user study involving 87 pairs of Facebook users to understand how people make their sharing decisions. We find that even when sharing to a specific individual, people's own preference for an item (individuation) dominates over the recipient's preferences (altruism). People's open-ended responses about how they share, however, indicate that they do try to personalize shares based on the recipient. To explain these contrasting results, we propose a novel process model of sharing that takes into account people's preferences and the salience of an item. We also present encouraging results for a sharing prediction model that incorporates both the senders' and the recipients' preferences. These results suggest improvements to both algorithms that support sharing in social media and to information diffusion models.Comment: CSCW 201

Expertise and Trust-Aware Social Web Service Recommendation

With the increasing number of Web services, the personalized recommendation of Web services has become more and more important. Fortunately, the social network popularity nowadays brings a good alternative for social recommendation to avoid the data sparsity problem that is not treated very well in the collaborative filtering approach. Since the social network provides a big data about the users, the trust concept has become necessary to filter this abundance and to foster the successful interactions between the users. In this paper, we firstly propose a trusted friend detection mechanism in a social network. The dynamic of the users’ interactions over time and the similarity of their interests have been considered. Secondly, we propose a Web service social recommendation mechanism which considers the expertise of the trusted friends according to their past invocation histories and the active user’s query. The experiments of each mechanism produced satisfactory results

Trusted operational scenarios - Trust building mechanisms and strategies for electronic marketplaces.

This document presents and describes the trusted operational scenarios, resulting from the research and work carried out in Seamless project. The report presents identified collaboration habits of small and medium enterprises with low e-skills, trust building mechanisms and issues as main enablers of online business relationships on the electronic marketplace, a questionnaire analysis of the level of trust acceptance and necessity of trust building mechanisms, a proposal for the development of different strategies for the different types of trust mechanisms and recommended actions for the SEAMLESS project or other B2B marketplaces.trust building mechanisms, trust, B2B networks, e-marketplaces

A flexible architecture for privacy-aware trust management

In service-oriented systems a constellation of services cooperate, sharing potentially sensitive information and responsibilities. Cooperation is only possible if the different participants trust each other. As trust may depend on many different factors, in a flexible framework for Trust Management (TM) trust must be computed by combining different types of information. In this paper we describe the TAS3 TM framework which integrates independent TM systems into a single trust decision point. The TM framework supports intricate combinations whilst still remaining easily extensible. It also provides a unified trust evaluation interface to the (authorization framework of the) services. We demonstrate the flexibility of the approach by integrating three distinct TM paradigms: reputation-based TM, credential-based TM, and Key Performance Indicator TM. Finally, we discuss privacy concerns in TM systems and the directions to be taken for the definition of a privacy-friendly TM architecture.\u

Harnessing heterogeneous social networks for better recommendations: A grey relational analysis approach

Most of the extant studies in social recommender system are based on explicit social relationships, while the potential of implicit relationships in the heterogeneous social networks remains largely unexplored. This study proposes a new approach to designing a recommender system by employing grey relational analysis on the heterogeneous social networks. It starts with the establishment of heterogeneous social networks through the user-item bipartite graph, user social network graph and user-attribute bipartite graph; and then uses grey relational analysis to identify implicit social relationships, which are then incorporated into the matrix factorization model. Five experiments were conducted to test the performance of our approach against four state-of-the-art baseline methods. The results show that compared with the baseline methods, our approach can effectively alleviate the sparsity problem, because the heterogeneous social network provides richer information. In addition, the grey relational analysis method has the advantage of low requirements for data size and efficiently relieves the cold start problem. Furthermore, our approach saves processing time, thus increases recommendation efficiency. Overall, the proposed approach can effectively improve the accuracy of rating prediction in social recommendations and provide accurate and efficient recommendation service for users

Beyond Personalization: Research Directions in Multistakeholder Recommendation

Recommender systems are personalized information access applications; they are ubiquitous in today's online environment, and effective at finding items that meet user needs and tastes. As the reach of recommender systems has extended, it has become apparent that the single-minded focus on the user common to academic research has obscured other important aspects of recommendation outcomes. Properties such as fairness, balance, profitability, and reciprocity are not captured by typical metrics for recommender system evaluation. The concept of multistakeholder recommendation has emerged as a unifying framework for describing and understanding recommendation settings where the end user is not the sole focus. This article describes the origins of multistakeholder recommendation, and the landscape of system designs. It provides illustrative examples of current research, as well as outlining open questions and research directions for the field.Comment: 64 page