The study of conceptual metaphors in ESAP L2 writing: range and variability

The article presents the study of the influence of professional competence of EFL learners on their academic writing. The task was approached through analyzing learners’ competence in specific knowledge domains - knowledge of terms and specific concepts, represented as conceptual metaphors. Conceptual metaphor models were analyzed in the English written texts produced by Russian students with different competences in economics – at both non-professional and professional levels of academic discourse (NPAD and PAD respectively). Metaphor Identification Procedure VU University Amsterdam (MIPVU) was applied to metaphor identification, and alternative metaphor and preferential conceptualization analysis was performed to compare the scope of source and the range of target in NPAD and PAD. Findings highlight the areas of commonality as well as divergence in terms of students’ professional competence represented in conceptual metaphors in L2 writing. The main differences in the scope of the source analysis are quantitative rather than qualitative. The range of target comparison between NPAD and PAD indicates a significantly larger range of targets for the professional level students, a lower level of metaphorization for the non-professional level, and inclusive strategies across the two levels. Practical recommendations suggest an improved research methodology for studying metaphor production in EAP and ESP as well as a deeper understanding of ESP content and its structure

Metaphor as a mechanism of global climate change governance: a study of international policies, 1992–2012

This paper explores the emergence of a global climate change mitigation regime through an analysis of the language employed in international science-policy reports. We assume that a global climate regime can only operate effectively on the basis of a shared understanding of climate change which is itself based on a shared language of governance. We therefore carried out an in-depth thematic and metaphor analysis of 63 policy documents published between 1992 and 2012. Results show that global climate science-policy discourses universalise the myriad impacts of a changing climate into a single dichotomous impacted/not-impacted scenario and aim to govern this world according to economic principles of cost–benefit analysis. These discourses use metaphors that draw on narrative structures prevalent in the wider culture to produce and legitimate a reductionist representation of climate change. This representation undermines public understanding of and engagement with climate change by marginalising subordinate policy framings which do not align with the prevailing dichotomous framing. The types of documents we analyse in this paper represent important sources for journalists reporting on climate change. We therefore suggest that any attempt to improve public communication of climate change should include revisions to these organisational discourses

Expectations in the field of the Internet and health: an analysis of claims about social networking sites in clinical literature

This article adopts a critical sociological perspective to examine the expectations surrounding the uses of social networking sites (SNSs) articulated in the domain of clinical literature. This emerging body of articles and commentaries responds to the recent significant growth in SNS use, and constitutes a venue in which the meanings of SNSs and their relation to health are negotiated. Our analysis indicates how clinical writing configures the role of SNSs in health care through a range of metaphorical constructions that frame SNSs as a tool, a conduit for information and a traversable space. The use of such metaphors serves not only to describe the new affordances offered by SNSs but also posits distinct lay and professional practices, while reviving a range of celebratory claims about the Internet and health critiqued in sociological literature. These metaphorical descriptions characterise SNS content as essentially controllable by autonomous users while reiterating existing arguments that e-health is both inherently empowering and risky. Our analysis calls for a close attention to these understandings of SNSs as they have the potential to shape future online initiatives, most notably by anticipating successful professional interventions while marginalising the factors that influence users’ online and offline practices and contexts

Flu-like pandemics and metaphor pre-covid: a corpus investigation

The use of metaphor in framing COVID-19 has already attracted considerable attention in both academic and public debate and we have seen extensive discussion of how this pandemic might be compared to past events, such as the so-called ‘Spanish flu’ of the 1910s. In this paper, we draw these two strands of metaphoric framing and historical comparison together by identifying the metaphorical framings of past influenza pandemics in media and political discourse in the UK over an extended period (1890–2009). The findings show remarkable continuity in the choice and proportion of conceptual metaphor across very different sociohistorical contexts. However, this does not correspond to entrenchment of the metaphors which continue to be creative and elaborated in many cases. In terms of variation over time, the analysis shows shifts in framing with greater focus on societal effects and reactions to influenza in later periods while the agency of the virus is reduced

Non una donna in politica, ma una donna politica: Women’s Political Language in an Italian Context

This chapter focuses on the metaphorical content of Italian women politicians’ speech to investigate if particularly ‘feminine’ language traits (see Jesperson 1922: 237–54) can be identified, or whether, as the driving hypothesis of this study posits, it is ministerial remit that conditions the use of a politician’s language more than any other single factor. This hypothesis is tested by examining a corpus of speeches, press interviews and press releases of five women ministers in the Prodi-led administration in Italy, covering the period June 2006 to May 2007

The online use of Violence and Journey metaphors by patients with cancer, as compared with health professionals: a mixed methods study

Objective To compare the frequencies with which patients with cancer and health professionals use Violence and Journey metaphors when writing online; and to investigate the use of these metaphors by patients with cancer, in view of critiques of war-related metaphors for cancer and the adoption of the notion of the ‘cancer journey’ in UK policy documents. Design Computer-assisted quantitative and qualitative study of two data sets totalling 753 302 words. Setting A UK-based online forum for patients with cancer (500 134 words) and a UK-based website for health professionals (253 168 words). Participants 56 patients with cancer writing online between 2007 and 2012; and 307 health professionals writing online between 2008 and 2013. Results Patients with cancer use both Violence metaphors and Journey metaphors approximately 1.5 times per 1000 words to describe their illness experience. In similar online writing, health professionals use each type of metaphor significantly less frequently. Patients’ Violence metaphors can express and reinforce negative feelings, but they can also be used in empowering ways. Journey metaphors can express and reinforce positive feelings, but can also be used in disempowering ways. Conclusions Violence metaphors are not by default negative and Journey metaphors are not by default a positive means of conceptualising cancer. A blanket rejection of Violence metaphors and an uncritical promotion of Journey metaphors would deprive patients of the positive functions of the former and ignore the potential pitfalls of the latter. Instead, greater awareness of the function (empowering or disempowering) of patients’ metaphor use can lead to more effective communication about the experience of cancer