324 research outputs found

    Making Transportable Identities Relevant as a Persuasive Device. The Case of Hillary Clinton’s 2008 Concession Speech

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    Transportable identities are often extraneous in discourse, but they can be brought to the surface and made relevant, also as a means to persuade an audience. I discuss the case of the concession speech Hillary Rodham Clinton gave on June, 7th 2008 after she lost against Barack Obama in the Democratic Primaries. In order to successfully reposition herself from an opponent to a supporter of Obama, Clinton draws on several aspects of her transportable identity to stress the similarity between herself and Obama. Next to focusing on the fact that they are both Democrats, Americans and human beings, she zooms in on their membership of two powerless groups: namely that of women and African Americans. Both from a historical and a personal perspective, these two categorizations of herself and Obama are presented in a highly persuasive way and create unity between the two former opponents. As such, I not only show how identity, which relates to the concept of ethos in classical rhetorical terms, is discursively constructed in a speech, but also how it serves the argumentational goal of repositioning oneself entirely

    Narratives as social practice in organisational contexts

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    Organizational studies, as a discipline, has displayed a strong interest in the use of narrative analysis to investigate issues of concern to scholars, such as those around sense-making, communication, politics and power, learning and change, as well as identity and identification (Rhodes & Brown, 2005). However, much, though of course not all, of this research has tended to focus on ‘big’ stories – i.e., “those derived from interviews, clinical encounters, autobiographical writing, and other such interrogative venues” (Freeman, 2006, p. 131) – and has paid little attention to small stories – i.e., “those derived from everyday social exchanges” (Freeman, 2006, p. 131; see also Georgakopoulou, 2006). Moreover, these ‘big’ stories are often analysed as decontextualized end-products (the outcome). Consequently, the fine-grained detail of the exact formulation of stories (the medium), which necessarily has an impact on the narrative as product, is often overlooked. Furthermore, other aspects of the storytelling activity, such as the extent to which narratives are told in collaboration with others – ranging from interviewers for ‘big’ stories to co-tellers for ‘small’ stories – and questions around why particular narratives are told at one particular point in time and place rather than at another tend to receive much less attention (though see Clifton et al., 2020). Yet, we argue that these aspects of storytelling are particularly deserving of academic attention. This is because they enable researchers to obtain a much more multi-facetted insight into how narratives are produced and how they work in the specific context in which they occur. This is exactly what a narrative as social practice-approach capitalizes on, namely the actual in situ telling of the stories (De Fina & Georgakopoulou, 2008). It has a clear emphasis on the analysis of stories as sequentially organized dialogic constructions which are embedded in the local business of the storytellers and which are rhetorically and recipient designed to ‘do things’ such as blaming, accounting for action, building acceptable moral identities, and so on

    Social Actors “to Go”:An Analytical Toolkit to Explore Agency in Business Discourse and Communication

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    We argue that language awareness and discourse analytical skills should be part of business communication curricula. To this end, we propose a three-step analytical model drawing on organizational and critical discourse studies, and approaches from systemic-functional linguistics, to explore agency and action in business communication. Focusing on language and discourse helps students to analyze texts more systematically, researchers to gain deeper insights into organizational discourse, and practitioners to reflect on communication processes and produce texts with more impact. We view discourse as central to organizational processes and render a specific approach accessible and easy to integrate into business communication curricula

    Women and leadership in higher education in China: discourse and the discursive construction of identity

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    Prior research indicates that just 4.5 percent of mainland China’s higher educational institution leaders are female. This article extends theory and research by drawing attention to identity and Discourse as an important, yet under-researched, aspect of the problem of women’s underrepresentation in higher education leadership. Drawing on in-depth qualitative interviews with nine female academics in Chinese universities and informed by discursive approaches to identity and constructionist views, we analyze how women construct multiple identities, the interplay of identities, and the influence of broader societal Discourses of gender and leadership. The findings highlight the interplay between competing multiple identities, and illustrate how the women’s identities are shaped and constrained by dominant historical and cultural Discourses in Chinese society, which results in identity regulation (Alvesson and Billing 2009), notably identity positioning that is congruent with social norms and conventions. A key finding is that the female academics reject the leader identity. This is true for those in middle management positions, as well as women in early career stages, who might otherwise aspire to leadership. Implications for the leadership pipeline in China’s universities is discussed and recommendations are made for future research directions
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