An industrial sewing machine variable speed controller

The apparel industry is attempting to move in a new direction in the coming decade. Since the invention of an electrically powered sewing machine, the operator has been seated. Today, companies are switching from a sit down operation to a stand up operation involving modular stations. The old treadle worked well with the sitting operator, but problems have been found when trying to use the same treadle with a standing operator. This report details a new design for a treadle to operate an industrial sewing machine that has a standing operator. Emphasis is placed on the ease of use by the operator, as well as the ergonomics involved. Procedures for testing the design are included along with possible uses for the treadle in other applications besides an industrial sewing machine

Variable speed controller

This report details a new design for a variable speed controller which can be used to operate lunar machinery without the astronaut using his or her upper body. In order to demonstrate the design, a treadle for an industrial sewing machine was redesigned to be used by a standing operator. Since the invention of an electrically powered sewing machine, the operator has been seated. Today, companies are switching from sit down to stand up operation involving modular stations. The old treadle worked well with a sitting operator, but problems have been found when trying to use the same treadle with a standing operator. Emphasis is placed on the ease of use by the operator along with the ergonomics involved. Included with the design analysis are suggestions for possible uses for the speed controller in other applications

Reinventing ‘Towel City USA’: Textiles, Tourism and the Future of the Southeastern Mill Town

Throughout the southeastern region of the United States it is common to find towns that were built by textile companies in the late 19th century with the express purpose of manufacturing textile products. Textile companies sought rural areas within this region to build factories and then surrounded the factories with homes, schools, and stores designed to attract and keep workers (Suggs, 2002)

The Paradox of Power in CSR: A Case Study on Implementation

Purpose Although current literature assumes positive outcomes for stakeholders resulting from an increase in power associated with CSR, this research suggests that this increase can lead to conflict within organizations, resulting in almost complete inactivity on CSR. Methods A single in-depth case study, focusing on power as an embedded concept. Results Empirical evidence is used to demonstrate how some actors use CSR to improve their own positions within an organization. Resource dependence theory is used to highlight why this may be a more significant concern for CSR. Conclusions Increasing power for CSR has the potential to offer actors associated with it increased personal power, and thus can attract opportunistic actors with little interest in realizing the benefits of CSR for the company and its stakeholders. Thus power can be an impediment to furthering CSR strategy and activities at the individual and organizational level

The values and motivations behind sustainable fashion consumption

The growth in ethical consumption behaviour and greater interest in sustainable fashion from a production side provides grounding for the emergence of a new consumer market for sustainable fashion. To date, however, most studies in this field focus on the production end of the emerging market, with little exploration of the consumers. Of the work, there is on sustainable fashion consumption; the majority discuss perceptions of sustainable fashion by the general population, with little work sampling actual consumers of sustainable fashion. Therefore, the purpose of this study is to explore the values and motivations underpinning actual sustainable fashion consumption. Thirty-nine in-depth interviews were conducted with a sample of frequent sustainable clothing consumers. The study follows a means-end theory approach linking purchased products back to purchasing criteria and personal values. This study therefore contributes to the overall understanding of sustainable fashion consumption and gives insights into purchasing criteria and behavioural choices of sustainable fashion consumers

Youth and the Sociability of "Vaping"

This article examines the contemporary and evolving social ritual of vaping (also known as the use and consumption of e-cigarettes). This novel research finds a typology of users in a heterogeneous youth market and shows how the introduction of this new practice challenges existing ritual boundaries. Previous research has focused on the de-marketing of tobacco and smoking cessation. Here, Virtuous, Dynamic, Vulnerable and Invisible Vapers are identified with each demonstrating differing levels of emotional engagement and characteristics of vaping behaviors. Utilizing Collins’ theory of interaction rituals as a lens, this qualitative study explores the sociability of vaping practices to gain a deeper understanding of the enduring appeal of vaping and the subsequent consequences for youth ‘smoking’ behaviors. While some vapers advocate the health benefits of this relatively new practice, the use of e-cigarettes is also used as a form of resistance as well as mechanism for misbehavior

Contextualising social capital in online brand communities

Online brand communities (OBC) are growing in number and becoming an increasingly important interface where marketers can effectively facilitate the relationship between their brand and consumers. A qualitative study using a four-month netnography over three OBCs followed by focus groups with OBC members explored the dynamics of social capital in these communities. Findings indicate that social capital is an important driver in the success of OBCs, and all the elements of social capital including a shared language, shared vision, social trust and reciprocity are evident. Moreover, results from this study indicate that these elements are crucial in developing the network ties that are integral to building loyalty and brand equity

B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics

YesThe objective of this research is to increase understanding about B2B company-led user engagement on social media content. Building on hierarchy-of-effects (HoE) theory, we explore how the world’s leading B2B companies use content objectives (why), strategies (how), and tactics (what) on Twitter. We first integrate B2B advertising and social media research on companies’ content objectives, strategies, and tactics. Then, using qualitative analyses, we examine the existence of objectives, strategies, and tactics in the most engaging tweets (N=365) of the worlds’ ten leading B2B brands, covering five industries, in 2017. Finally, we quantitatively examine how the use of diverse objectives and strategies differs between the most engaging tweets (N=318) and least engaging tweets (N=229) of the companies in 2018. The companies use objectives, strategies and tactics that relate to creating awareness, knowledge and trust, interest, and liking in the majority of their most and least engaging tweets, and express preference, conviction and purchase aspects much less. Differences exist in general, industry-wise, and company-wise. The study is a rare attempt to integrate the extant B2B advertising and social media research, and compare the most and least engaging B2B social media content