New-age technologies-driven social innovation : what, how, where, and why?

Social innovation (SI) offers a sustainable solution to prevalent social issues/problems and is typically developed and deployed by a varied set of people from the society adopting a top-down and/or bottom-up approach. The disruption of new-age technologies (NATs) is immensely impacting the space of SIs, providing a resource-efficient solution, and bringing multiple outcome benefits. In this study, we discuss the SIs driven by new-age technologies and attempt to address a few critical questions around such SIs to better understand the construct, such as – What is SI? How are NATs playing a role in providing an innovative offering for the social good? Where does it take place in society? How can SI be deployed in society to reach out to the populace? and, Why SI is required for society? By employing the triangulation approach, we provide a comprehensive framework recognizing the different contexts under which SI takes place in society, explaining the possible outcomes and suggesting the boundary conditions. We then provide the generalized propositions on the proposed relationship in the SI framework. Further, this study identifies directions for future research and provides implications for firms, policymakers, and social entrepreneurs

Digital Analytics:Modeling for Insights and New Methods

Firms are increasingly turning towards new-age technologies such as artificial intelligence (AI), the internet of things (IoT), blockchain, and drones, among others, to assist in interacting with their customers. Further, with the prominence of personalization and customer engagement as the go-to customer management strategies, it is essential for firms to understand how to integrate the new-age technologies into their existing practices seamlessly to aid in the generation of actionable insights. Towards this end, this study proposes an organizing framework to understand how firms can use digital analytics, within the changing technology landscape, to generate consumer insights. The proposed framework begins by recognizing the forces that are external to the firm that then leads to the generation of specific capabilities by the firm. Further, the firm capabilities can lead to the generation of insights for decision making that can be data-driven and/or analytics-driven. Finally, the proposed framework identifies the creation of value-based outcomes for firms and customers, resulting from the insights generated. Additionally, we identify moderators that influence (a) the impact of external forces on the development of firm capabilities, and (b) the creation of insights and subsequent firm outcomes. This study also identifies questions for future research that combines the inclusion of new-age technologies, generation of strategic insights, and the achievement of established firm outcomes

Managing Climate Change Risks and Creating Stakeholders’ Value via Sustainability-Focused B2B Brand Strategies

Acknowledgements We thank the editors and the reviewers for their thoughtful guidance during the revision process. We thank Renu for copyediting the manuscript.Peer reviewedPostprin