How effective is advertising in duopoly markets?

A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent-based models, the influence does not flow inward from the surrounding neighbors to the center site, but spreads outward from the center to the neighbors. The model thus describes the spread of opinions among customers. It is shown via standard Monte Carlo simulations that very simple rules and inclusion of an external field -- an advertising campaign -- lead to phase transitions.Comment: 7 pages, 6 figures; v2: cosmetic change

Admixture of quasi-Dirac and Majorana neutrinos with tri-bimaximal mixing

We propose a realization of the so-called bimodal/schizophrenic model proposed recently. We assume S4, the permutation group of four objects as flavor symmetry giving tri-bimaximal lepton mixing at leading order. In these models the second massive neutrino state is assumed quasi-Dirac and the remaining neutrinos are Majorana states. In the case of inverse mass hierarchy, the lower bound on the neutrinoless double beta decay parameter m_ee is about two times that of the usual lower bound, within the range of sensitivity of the next generation of experiments.Comment: 8 pages, minor changes to match version accepted in PL

Reactor mixing angle from hybrid neutrino masses

In terms of its eigenvector decomposition, the neutrino mass matrix (in the basis where the charged lepton mass matrix is diagonal) can be understood as originating from a tribimaximal dominant structure with small deviations, as demanded by data. If neutrino masses originate from at least two different mechanisms, referred to as "hybrid neutrino masses", the experimentally observed structure naturally emerges provided one mechanism accounts for the dominant tribimaximal structure while the other is responsible for the deviations. We demonstrate the feasibility of this picture in a fairly model-independent way by using lepton-number-violating effective operators, whose structure we assume becomes dictated by an underlying $A_4$ flavor symmetry. We show that if a second mechanism is at work, the requirement of generating a reactor angle within its experimental range always fixes the solar and atmospheric angles in agreement with data, in contrast to the case where the deviations are induced by next-to-leading order effective operators. We prove this idea is viable by constructing an $A_4$-based ultraviolet completion, where the dominant tribimaximal structure arises from the type-I seesaw while the subleading contribution is determined by either type-II or type-III seesaw driven by a non-trivial $A_4$ singlet (minimal hybrid model). After finding general criteria, we identify all the $\mathbb{Z}_N$ symmetries capable of producing such $A_4$-based minimal hybrid models.Comment: 18 pages, 5 figures. v3: section including sum rules added, accepted by JHE

Constraining neutrinoless double beta decay

A class of discrete flavor-symmetry-based models predicts constrained neutrino mass matrix schemes that lead to specific neutrino mass sum-rules (MSR). We show how these theories may constrain the absolute scale of neutrino mass, leading in most of the cases to a lower bound on the neutrinoless double beta decay effective amplitude.Comment: 12 pages, 12 figure

Relating quarks and leptons with the T-7 flavour group

In this letter we present a model for quarks and leptons based on T-7 as flavour symmetry, predicting a canonical mass relation between charged leptons and down-type quarks proposed earlier. Neutrino masses are generated through a Type-I seesaw mechanism, with predicted correlations between the atmospheric mixing angle and neutrino masses. Compatibility with oscillation results leads to lower bounds for the lightest neutrino mass as well as for the neutrinoless double beta decay rates, even for normal neutrino mass hierarchy

Accidental stability of dark matter

We propose that dark matter is stable as a consequence of an accidental Z2 that results from a flavour-symmetry group which is the double-cover group of the symmetry group of one of the regular geometric solids. Although model-dependent, the phenomenology resembles that of a generic Higgs portal dark matter scheme.Comment: 12 pages, final version, published in JHE

Linear Collider Test of a Neutrinoless Double Beta Decay Mechanism in left-right Symmetric Theories

There are various diagrams leading to neutrinoless double beta decay in left-right symmetric theories based on the gauge group SU(2)_L x SU(2)_R. All can in principle be tested at a linear collider running in electron-electron mode. We argue that the so-called lambda-diagram is the most promising one. Taking the current limit on this diagram from double beta decay experiments, we evaluate the relevant cross section e e to W_L W_R, where W_L is the Standard Model W-boson and W_R the one from SU(2)_R. It is observable if the life-time of double beta decay and the mass of the W_R are close to current limits. Beam polarization effects and the high-energy behaviour of the cross section are also analyzed.Comment: 17 pages, 6 figures. v2: minor changes, references added, to be published in EPJ

Wide-Field InfraRed Survey Telescope (WFIRST) Final Report

In December 2010, NASA created a Science Definition Team (SDT) for WFIRST, the Wide Field Infra-Red Survey Telescope, recommended by the Astro 2010 Decadal Survey as the highest priority for a large space mission. The SDT was chartered to work with the WFIRST Project Office at GSFC and the Program Office at JPL to produce a Design Reference Mission (DRM) for WFIRST. Part of the original charge was to produce an interim design reference mission by mid-2011. That document was delivered to NASA and widely circulated within the astronomical community. In late 2011 the Astrophysics Division augmented its original charge, asking for two design reference missions. The first of these, DRM1, was to be a finalized version of the interim DRM, reducing overall mission costs where possible. The second of these, DRM2, was to identify and eliminate capabilities that overlapped with those of NASA's James Webb Space Telescope (henceforth JWST), ESA's Euclid mission, and the NSF's ground-based Large Synoptic Survey Telescope (henceforth LSST), and again to reduce overall mission cost, while staying faithful to NWNH. This report presents both DRM1 and DRM2.Comment: 102 pages, 57 figures, 17 table

Deviation from Tri-Bimaximal Mixing and Large Reactor Mixing Angle

Recent observations for a non-zero $\theta_{13}$ have come from various experiments. We study a model of lepton mixing with a 2-3 flavor symmetry to accommodate the sizable $\theta_{13}$ measurement. In this work, we derive deviations from the tri-bimaximal (TBM) pattern arising from breaking the flavor symmetry in the neutrino sector, while the charged leptons contribution has been discussed in a previous work. Contributions from both sectors towards accommodating the non-zero $\theta_{13}$ measurement are presented.Comment: 25 pages, 12 figures. arXiv admin note: text overlap with arXiv:1109.232