Correlation of affiliate performance against web evaluation metrics

Affiliate advertising is changing the way that people do business online. Retailers are now offering incentives to third-party publishers for advertising goods and services on their behalf in order to capture more of the market. Online advertising spending has already over taken that of traditional advertising in all other channels in the UK and is slated to do so worldwide as well [1]. In this highly competitive industry, the livelihood of a publisher is intrinsically linked to their web site performance.Understanding the strengths and weaknesses of a web site is fundamental to improving its quality and performance. However, the definition of performance may vary between different business sectors or even different sites in the same sector. In the affiliate advertising industry, the measure of performance is generally linked to the fulfilment of advertising campaign goals, which often equates to the ability to generate revenue or brand awareness for the retailer.This thesis aims to explore the correlation of web site evaluation metrics to the business performance of a company within an affiliate advertising programme. In order to explore this correlation, an automated evaluation framework was built to examine a set of web sites from an active online advertising campaign. A purpose-built web crawler examined over 4,000 sites from the advertising campaign in approximately 260 hours gathering data to be used in the examination of URL similarity, URL relevance, search engine visibility, broken links, broken images and presence on a blacklist. The gathered data was used to calculate a score for each of the features which were then combined to create an overall HealthScore for each publishers. The evaluated metrics focus on the categories of domain and content analysis. From the performance data available, it was possible to calculate the business performance for the 234 active publishers using the number of sales and click-throughs they achieved.When the HealthScores and performance data were compared, the HealthScore was able to predict the publisher’s performance with 59% accuracy

Lifetime and performance of the very latest microchannel-plate photomultipliers

The PANDA experiment at the FAIR facility at GSI will study hadron physics using a high intensity antiproton beam of up to 15 GeV/c momentum to perform high precision spectroscopy. Two DIRC detectors with their image planes residing in an $\sim$1 T magnetic field will be used in the experiment. The only suitable photon detectors for both DIRCs were identified to be Microchannel-Plate Photomultipliers (MCP-PMTs). Since the aging problems of MCP-PMTs were solved recently by coating the MCPs with the so-called ALD-technique (atomic layer deposition) we are investigating devices which are significantly improved with respect to other parameters, as, e.g., the collection efficiency (CE) and the quantum efficiency (QE). The latest generation of MCP-PMTs can reach a detective quantum efficiency DQE = QE - CE of 30%. This paper will present the performance of the most advanced 53 $\times$ 53 mm$^2$ ALD-coated MCP-PMTs from Photonis (8 $\times$ 8 and 3 $\times$ 100 anodes) and Photek (8 $\times$ 8 anodes), also inside the magnetic field. With a picosecond laser and a multi-hit capable DAQ system which allows read out up to 300 pixels simultaneously, parameters like darkcount rate, afterpulse probability and time resolution can be investigated as a function of incident photon position.Comment: Proceedings contribution to NDIP20 (9th Conference on New Developments in Photodetection

Performance of the most recent Microchannel-Plate PMTs for the PANDA DIRC detectors at FAIR

In the PANDA experiment at the FAIR facility at GSI two DIRC (Detection of Internally Reflected Cherenkov light) detectors will be used for $\pi$/K separation up to 4 GeV/c. Due to their location in a high magnetic field and other stringent requirements like high detection efficiency, low dark count rate, radiation hardness, long lifetime and good timing, MCP-PMTs (microchannel-plate photomultiplier) were the best choice of photon sensors for the DIRC detectors in the PANDA experiment. This paper will present the performance of some of the latest 2$\times$2 inch$^2$ MCP-PMTs from Photek and Photonis, including the first mass production tubes for the PANDA Barrel DIRC from Photonis. Performance parameters like the collection efficiency (CE), quantum efficiency (QE), and gain homogeneity were determined. The effect of magnetic fields on some properties like gain and charge cloud width was investigated as well. Apart from that the spatial distribution of many internal parameters like time resolution, dark count rate, afterpulse ratio, charge sharing crosstalk and recoil electrons were measured simultaneously with a multihit capable DAQ system. The latest generation of Photonis MCP-PMTs shows an unexpected "escalation" effect where the MCP-PMT itself produces photons.Comment: Proceedings contribution to RICH2022 (11th International Workshop on Ring Imaging Cherenkov Detectors

Feasibility studies for the measurement of time-like proton electromagnetic form factors from p¯ p→ μ+μ- at P ¯ ANDA at FAIR

This paper reports on Monte Carlo simulation results for future measurements of the moduli of time-like proton electromagnetic form factors, | GE| and | GM| , using the p¯ p→ μ+μ- reaction at P ¯ ANDA (FAIR). The electromagnetic form factors are fundamental quantities parameterizing the electric and magnetic structure of hadrons. This work estimates the statistical and total accuracy with which the form factors can be measured at P ¯ ANDA , using an analysis of simulated data within the PandaRoot software framework. The most crucial background channel is p¯ p→ π+π-, due to the very similar behavior of muons and pions in the detector. The suppression factors are evaluated for this and all other relevant background channels at different values of antiproton beam momentum. The signal/background separation is based on a multivariate analysis, using the Boosted Decision Trees method. An expected background subtraction is included in this study, based on realistic angular distributions of the background contribution. Systematic uncertainties are considered and the relative total uncertainties of the form factor measurements are presented

PANDA Phase One - PANDA collaboration

The Facility for Antiproton and Ion Research (FAIR) in Darmstadt, Germany, provides unique possibilities for a new generation of hadron-, nuclear- and atomic physics experiments. The future antiProton ANnihilations at DArmstadt (PANDA or P¯ANDA) experiment at FAIR will offer a broad physics programme, covering different aspects of the strong interaction. Understanding the latter in the non-perturbative regime remains one of the greatest challenges in contemporary physics. The antiproton–nucleon interaction studied with PANDA provides crucial tests in this area. Furthermore, the high-intensity, low-energy domain of PANDA allows for searches for physics beyond the Standard Model, e.g. through high precision symmetry tests. This paper takes into account a staged approach for the detector setup and for the delivered luminosity from the accelerator. The available detector setup at the time of the delivery of the first antiproton beams in the HESR storage ring is referred to as the Phase One setup. The physics programme that is achievable during Phase One is outlined in this paper

Precision resonance energy scans with the PANDA experiment at FAIR: Sensitivity study for width and line shape measurements of the X(3872)

This paper summarises a comprehensive Monte Carlo simulation study for precision resonance energy scan measurements. Apart from the proof of principle for natural width and line shape measurements of very narrow resonances with PANDA, the achievable sensitivities are quantified for the concrete example of the charmonium-like X(3872) state discussed to be exotic, and for a larger parameter space of various assumed signal cross-sections, input widths and luminosity combinations. PANDA is the only experiment that will be able to perform precision resonance energy scans of such narrow states with quantum numbers of spin and parities that differ from J P C = 1 - -