Calibrating conservation: new tools for measuring success

Conservation practitioners, policy makers, and donors agree that there is an urgent need to identify which conservation approaches are most likely to succeed in order to use more effectively the limited resources available for conservation. While recently developed standards of good practice in conservation are helpful, a framework for evaluation is needed that supports systematic analysis of conservation effectiveness. A conceptual framework and scorecard developed by the Cambridge Conservation Forum help to address common constraints to evaluating conservation success: unclear objectives, ineffective information management, the long time frames of conservation outcomes, scarcity of resources for evaluation, and lack of incentives for such evaluation. For seven major categories of conservation activity, the CCF tools help clarify conservation objectives and provide a standardized framework that is a useful basis for managing information about project outcomes and existing conservation experience. By identifying key outcomes that can predict conservation success and can be assessed in relatively short time frames, they help to make more efficient use of scarce monitoring and evaluation resources. With wide application, the CCF framework and evaluation tool can provide a powerful platform for drawing on the experience of past and ongoing conservation projects to identify quantitatively factors that contribute to conservation success

Use of a Business Excellence Model to Improve Conservation Programs

The current shortfall in effectiveness within conservation biology is illustrated by increasing interest in “evidence-based conservation,” whose proponents have identified the need to benchmark conservation initiatives against actions that lead to proven positive effects. The effectiveness of conservation policies, approaches, and evaluation is under increasing scrutiny, and in these areasmodels of excellence used in business could prove valuable. Typically, conservation programs require years of effort and involve rigorous long-term implementation processes. Successful balance of long-term efforts alongside the achievement of short-term goals is often compromised by management or budgetary constraints, a situation also common in commercial businesses. “Business excellence” is an approach many companies have used over the past 20 years to ensure continued success. Various business excellence evaluations have been promoted that include concepts that could be adapted and applied in conservation programs. We describe a conservation excellence model that shows how scientific processes and results can be aligned with financial and organizational measures of success. We applied the model to two well-documented species conservation programs. In the first, the Po’ouli program, several aspects of improvement were identified, such as more authority for decision making in the field and better integration of habitat management and population recovery processes. The second example, the black-footed ferret program, could have benefited from leadership effort to reduce bureaucracy and to encourage use of best-practice species recovery approaches. The conservation excellence model enables greater clarity in goal setting, more-effective identification of job roles within programs, better links between technical approaches and measures of biological success, and more-effective use of resources. The model could improve evaluation of a conservation program’s effectiveness and may be used to compare different programs, for example during reviews of project performance by sponsoring organizations