Proceso de internacionalización de una empresa del Valle de San Francisco: influencia de los agentes externos y de las decisiones gerenciales

Este trabalho tem como objetivo analisar as principais características do processo de formação de estratégias internacionais de uma empresa no segmento de fruticultura do Vale do São Francisco, considerando a influência dos agentes externos e das escolhas gerencias. Na fundamentação teórica são apresentados os conceitos de estratégias e em seguida define-se internacionalização, à luz de teorias como: a “teoria de Uppsala”, o “modelo diamante”, o “resource-based view (RBV)”, o “ciclo de vida do produto”, o “paradigma eclético” e a “escolha adaptativa”. O segmento empírico da pesquisa é desenvolvido por meio de um estudo exploratório, mediante aplicação de entrevistas semiestruturadas. A análise dos dados deu-se mediante o uso do software Atlas.ti 6.0. Evidenciam-se as associações entre os modelos de internacionalização e o modo pelo qual as dimensões de análise são reforçados mutuamente.This paper aims at analyzing the principal characteristics of the process of formation of international strategies of a fruit exporting company, located in the São Francisco Valley, Northeastern Brazil, considering the influence of external agents and of the managerial choices. In the theoretical basis the concepts of strategies are presented and following this the internationalization is defined in the light of theories such as: the “Uppsala theory”, the “diamond model”, the “resourcebased view (RBV)”, the “lifecycle of the product”, the “eclectic paradigm” and the “adaptive choice”. The empirical segment of the research is developed by means of an exploratory study, through the application of semi-structured interviews. The analysis of data was carried out with the use of the Atlas.ti 6.0 software. One observes the associations between the internationalization models and the way by which the dimensions of analysis are mutually reinforced. Este trabajo tiene como objetivo analizar las principales características del proceso de formación de estrategias internacionales de una empresa en el segmento de fruticultura del Valle de San Francisco, considerando la influencia de los agentes externos y de las decisiones gerenciales. En la fundamentación teórica son presentados los conceptos de estrategias y en seguida se define internacionalización, desde la perspectiva de teorías como: la “teoría de Uppsala”, el “modelo diamante”, el “resource-based view (RBV)”, el “ciclo de vida del producto”, el “paradigma eclético” y la “decisión adaptativa”. El segmento empírico de la investigación es desarrollado por medio de un estudio exploratorio, mediante la aplicación de entrevistas semi-estructuradas. El análisis de los datos se dio mediante el uso del software Atlas.ti 6.0. Se evidenciaron las asociaciones entre los modelos de internacionalización y el modo por el cual las dimensiones de análisis son reforzados mutuamente.

Internationalization process of a company in Brazil northeastern: influence of external agents and choices of management

This paper aims to analyze the main characteristics of the international strategy formation process of an exporter fruit company, located in the São Francisco Valley (VCF), Northeastern of Brazil, regarding the influence of external agents and managerial choices of the firm. First, a brief contextualization of how this industry takes place in Brazil and abroad is presented. Seccondly, we discuss the theoretical concepts of strategies and then set up internationalization in the light of theories used as the basis for analysis, and these: Theory of Uppsala, Diamond Model Resource-based View (RBV), Product Lifecycle, Eclectic Paradigm Choice and Adaptive. The segment of empirical research is developed through an exploratory study involving company directors, through the application of semi-structured interviews. The analysis of data was performed by using the software Atlas.ti 6.0. Are apparent associations between models of internationalization and the way which the dimensions of analysis are mutually reinforce