DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE

Digital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning this data into insights and knowledge, companies can offer better products and personalized experience. The recommendations for optimizing by companies their offers at the stage after purchase to interact with the client with the help of digital technologies have been provided

Role of MNCs in changing preferences for food consumption in Russia under import substitution

The paper analyses the changes in the food market in terms of supply and demand in the context of import substitution and a decrease in the purchasing power of the population. It explores the reasons behind a rise in food prices, studies consumer preferences and criteria for choosing food products, and reveals the distinguishing features of Russian consumers’ behavior in the food market under the conditions of the import substitution policy. The article shows that, in general, multinational companies engaged in the food industry have managed to successfully integrate into the import substitution policy in the context of post-crisis development.peer-reviewe

DIGITAL MARKETING: CONSUMER BEHAVIOR

Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the digital environment. The basis for future researches of consumer behavior has been introduced, which highlights the points of contact in the implementation of the marketing strategy and tactics, where digital technologies have and will have a significant impact

OH yields from the CH3CO+O-2 reaction using an internal standard

Laser flash photolysis of CH3C(O)OH at 248 nm was used to create equal zero time yields of CH3CO and OH. The absolute OH yield from the CH3CO + O2 (+M) reaction was determined by following the OH temporal profile using the zero time OH concentration as an internal standard. The OH yield from CH3CO + O2 (+M) was observed to decrease with increasing pressure with an extrapolated zero pressure yield close to unity (1.1 ± 0.2, quoted uncertainties correspond to 95% confidence limits). The results are in quantitative agreement with those obtained from 248 nm acetone photolysis in the presence of O2

Nitrogen enrichment, boron depletion and magnetic fields in slowly-rotating B-type dwarfs

Evolutionary models for massive stars, accounting for rotational mixing effects, do not predict any core-processed material at the surface of B dwarfs with low rotational velocities. Contrary to theoretical expectations, we present a detailed and fully-homogeneous, NLTE abundance analysis of 20 early B-type dwarfs and (sub)giants that reveals the existence of a population of nitrogen-rich and boron-depleted, yet intrinsically slowly-rotating objects. The low-rotation rate of several of these stars is firmly established, either from the occurrence of phase-locked UV wind line-profile variations, which can be ascribed to rotational modulation, or from theoretical modelling in the pulsating variables. The observational data presently available suggest a higher incidence of chemical peculiarities in stars with a (weak) detected magnetic field. This opens the possibility that magnetic phenomena are important in altering the photospheric abundances of early B dwarfs, even for surface field strengths at the one hundred Gauss level. However, further spectropolarimetric observations are needed to assess the validity of this hypothesis.Comment: Accepted by A&A. 11 pages, 4 figures (some in colour

The vertical distribution of ozone instantaneous radiative forcing from satellite and chemistry climate models

We evaluate the instantaneous radiative forcing (IRF) of tropospheric ozone predicted by four state-of-the-art global chemistry climate models (AM2-Chem, CAM-Chem, ECHAM5-MOZ, and GISS-PUCCINI) against ozone distribution observed from the NASA Tropospheric Emission Spectrometer (TES) during August 2006. The IRF is computed through the application of an observationally constrained instantaneous radiative forcing kernels (IRFK) to the difference between TES and model-predicted ozone. The IRFK represent the sensitivity of outgoing longwave radiation to the vertical and spatial distribution of ozone under all-sky condition. Through this technique, we find total tropospheric IRF biases from -0.4 to + 0.7 W/m(2) over large regions within the tropics and midlatitudes, due to ozone differences over the region in the lower and middle troposphere, enhanced by persistent bias in the upper troposphere-lower stratospheric region. The zonal mean biases also range from -30 to + 50 mW/m(2) for the models. However, the ensemble mean total tropospheric IRF bias is less than 0.2 W/m(2) within the entire troposphere