Web Site Personalization based on Link Analysis and Navigational Patterns

The continuous growth in the size and use of the World Wide Web imposes new methods of design and development of on-line information services. The need for predicting the users’ needs in order to improve the usability and user retention of a web site is more than evident and can be addressed by personalizing it. Recommendation algorithms aim at proposing “next” pages to users based on their current visit and the past users’ navigational patterns. In the vast majority of related algorithms, however, only the usage data are used to produce recommendations, disregarding the structural properties of the web graph. Thus important – in terms of PageRank authority score – pages may be underrated. In this work we present UPR, a PageRank-style algorithm which combines usage data and link analysis techniques for assigning probabilities to the web pages based on their importance in the web site’s navigational graph. We propose the application of a localized version of UPR (l-UPR) to personalized navigational sub-graphs for online web page ranking and recommendation. Moreover, we propose a hybrid probabilistic predictive model based on Markov models and link analysis for assigning prior probabilities in a hybrid probabilistic model. We prove, through experimentation, that this approach results in more objective and representative predictions than the ones produced from the pure usage-based approaches

Recommender Systems

The ongoing rapid expansion of the Internet greatly increases the necessity of effective recommender systems for filtering the abundant information. Extensive research for recommender systems is conducted by a broad range of communities including social and computer scientists, physicists, and interdisciplinary researchers. Despite substantial theoretical and practical achievements, unification and comparison of different approaches are lacking, which impedes further advances. In this article, we review recent developments in recommender systems and discuss the major challenges. We compare and evaluate available algorithms and examine their roles in the future developments. In addition to algorithms, physical aspects are described to illustrate macroscopic behavior of recommender systems. Potential impacts and future directions are discussed. We emphasize that recommendation has a great scientific depth and combines diverse research fields which makes it of interests for physicists as well as interdisciplinary researchers.Comment: 97 pages, 20 figures (To appear in Physics Reports

Improving Reachability and Navigability in Recommender Systems

In this paper, we investigate recommender systems from a network perspective and investigate recommendation networks, where nodes are items (e.g., movies) and edges are constructed from top-N recommendations (e.g., related movies). In particular, we focus on evaluating the reachability and navigability of recommendation networks and investigate the following questions: (i) How well do recommendation networks support navigation and exploratory search? (ii) What is the influence of parameters, in particular different recommendation algorithms and the number of recommendations shown, on reachability and navigability? and (iii) How can reachability and navigability be improved in these networks? We tackle these questions by first evaluating the reachability of recommendation networks by investigating their structural properties. Second, we evaluate navigability by simulating three different models of information seeking scenarios. We find that with standard algorithms, recommender systems are not well suited to navigation and exploration and propose methods to modify recommendations to improve this. Our work extends from one-click-based evaluations of recommender systems towards multi-click analysis (i.e., sequences of dependent clicks) and presents a general, comprehensive approach to evaluating navigability of arbitrary recommendation networks

Survey of data mining approaches to user modeling for adaptive hypermedia

The ability of an adaptive hypermedia system to create tailored environments depends mainly on the amount and accuracy of information stored in each user model. Some of the difficulties that user modeling faces are the amount of data available to create user models, the adequacy of the data, the noise within that data, and the necessity of capturing the imprecise nature of human behavior. Data mining and machine learning techniques have the ability to handle large amounts of data and to process uncertainty. These characteristics make these techniques suitable for automatic generation of user models that simulate human decision making. This paper surveys different data mining techniques that can be used to efficiently and accurately capture user behavior. The paper also presents guidelines that show which techniques may be used more efficiently according to the task implemented by the applicatio