Hotel Theming in China: A Qualitative Study of Practitioners’ Views

Facing increasing competition, many hotels have adopted “theming” as a marketing strategy. Although still in its fledgling stage, hotel theming has already gained popularity in the growing Chinese hotel market. This study conducted focus group discussions to understand the concepts behind hotel theming in China. Respondents were 41 practitioners from the Chinese hotel industry, who were enrolled in an executive graduate program. Data revealed that hotel theming has four analytical dimensions, namely, the current state, perceived facilitators, inhibitors, and future prospective for developing such strategy in China. Results showed that the specific traits of the Chinese hotel market are highly important for the success of hotel theming in the given context

Understanding value creation and word-of-mouth behaviour at cultural events

Cultural value is a highly contested concept, despite its undoubted importance to practitioners and policy makers. Reseach into cultural value has, meanwhile, tended to employ a unidimensional value framework. This has hamprered the understanding of behaviour related to the word-of-mouth (WOM) communication behaviour of cultural values. This paper presents a cultural value segmentation based on a multidimensional value framework, allowing a profile of WOM behaviour (both online and offline) of each segment to be developed. The segmentation has four distinct segments of cultural consumer, each with different combinations of cultural values and WOM communication preferences. In this way, the study challenges current understandings of value creation and transfer in cultural settings. By way of practical recommendations, the study favours the use of market segmentation based on multi-dimensional value ‘constellations’, which can not only achieve better audience development but also to encourage wider WOM communication of the values in question

Spatial field correlation, the building block of mesoscopic fluctuations

The absence of self averaging in mesoscopic systems is a consequence of long-range intensity correlation. Microwave measurements suggest and diagrammatic calculations confirm that the correlation function of the normalized intensity with displacement of the source and detector, $\Delta R$ and $\Delta r$, respectively, can be expressed as the sum of three terms, with distinctive spatial dependences. Each term involves only the sum or the product of the square of the field correlation function, $F \equiv F_{E}^2$. The leading-order term is the product, the next term is proportional to the sum. The third term is proportional to $[F(\Delta R)F(\Delta r) + [F(\Delta R)+F(\Delta r)] + 1]$.Comment: Submitted to PR

Museum Audio Description: The Problem of Textual Fidelity

Museums present a myriad of source texts, which are often highly ambiguous. Yet Museum Audio Description (AD) is sited in an AD tradition which advocates objectivity. In screen AD, researchers have examined multiple aspects of the translation decisions facing the describer-translator, considering the ways in which AD is shaped by the demands of the source text, the impact of AD on the recipient’s experience and how these aspects may relate to objectivity. We examine the extent to which these decisions may apply to museum AD or differ in a museum setting. We argue that the notion of the ‘source text’ for museums should be expanded beyond the visual elements of museum’s collections, encompassing the wider museum visiting experience. Drawing upon research from Museum Studies and Psychology, we explore the empirical evidence that characterises the experiences of mainstream sighted visitors and discuss the implications for museum AD. If it is to offer true access to the museum experience, then museum AD must consider not only the assimilation of visual information, but also the social, cognitive and emotional elements of visits. From this perspective, the emphasis is shifted from visual to verbal translation to the creative possibilities of re-creation in museum AD

A Discourse Analysis of Pilgrimage Reviews

This paper is the first to provide an account of the discursive features of online consumer reviews of pilgrimage sites. Drawing from pilgrimage studies and narrativity theory in consumer research, we explore how consumers communicate the spiritual and material aspects of pilgrimage experiences by examining a corpus of 833 consumer reviews on TripAdvisor of the most sacred pilgrimage sites of the world’s major five faith groups. Pilgrims include analytical discursive features to communicate the material aspect of their consumption experience. They reserve narration for spiritual transformation and the experience of strong emotions. Moreover, review ratings are only reflective of the spiritual aspect of their consumption experience. As such, our research complements previous studies by highlighting the material, physical aspect of this extraordinary consumption experience

Towards an effective potential for the monomer, dimer, hexamer, solid and liquid forms of hydrogen fluoride

We present an attempt to build up a new two-body effective potential for hydrogen fluoride, fitted to theoretical and experimental data relevant not only to the gas and liquid phases, but also to the crystal. The model is simple enough to be used in Molecular Dynamics and Monte Carlo simulations. The potential consists of: a) an intra-molecular contribution, allowing for variations of the molecular length, plus b) an inter-molecular part, with three charged sites on each monomer and a Buckingham "exp-6" interaction between fluorines. The model is able to reproduce a significant number of observables on the monomer, dimer, hexamer, solid and liquid forms of HF. The shortcomings of the model are pointed out and possible improvements are finally discussed.Comment: LaTeX, 24 pages, 2 figures. For related papers see also http://www.chim.unifi.it:8080/~valle

ENIGMA and global neuroscience: A decade of large-scale studies of the brain in health and disease across more than 40 countries

This review summarizes the last decade of work by the ENIGMA (Enhancing NeuroImaging Genetics through Meta Analysis) Consortium, a global alliance of over 1400 scientists across 43 countries, studying the human brain in health and disease. Building on large-scale genetic studies that discovered the first robustly replicated genetic loci associated with brain metrics, ENIGMA has diversified into over 50 working groups (WGs), pooling worldwide data and expertise to answer fundamental questions in neuroscience, psychiatry, neurology, and genetics. Most ENIGMA WGs focus on specific psychiatric and neurological conditions, other WGs study normal variation due to sex and gender differences, or development and aging; still other WGs develop methodological pipelines and tools to facilitate harmonized analyses of "big data" (i.e., genetic and epigenetic data, multimodal MRI, and electroencephalography data). These international efforts have yielded the largest neuroimaging studies to date in schizophrenia, bipolar disorder, major depressive disorder, post-traumatic stress disorder, substance use disorders, obsessive-compulsive disorder, attention-deficit/hyperactivity disorder, autism spectrum disorders, epilepsy, and 22q11.2 deletion syndrome. More recent ENIGMA WGs have formed to study anxiety disorders, suicidal thoughts and behavior, sleep and insomnia, eating disorders, irritability, brain injury, antisocial personality and conduct disorder, and dissociative identity disorder. Here, we summarize the first decade of ENIGMA's activities and ongoing projects, and describe the successes and challenges encountered along the way. We highlight the advantages of collaborative large-scale coordinated data analyses for testing reproducibility and robustness of findings, offering the opportunity to identify brain systems involved in clinical syndromes across diverse samples and associated genetic, environmental, demographic, cognitive, and psychosocial factors

Understanding cycle tourism experiences at the Tour Down Under

Sport tourism experiences are subjective and emotional, laden with symbolic meaning. This study explores the experiences of participants who adopted the multiple roles of both an active participant and event spectator, within the parameters of one chosen sporting event. A professional cycling race event, the Tour Down Under in South Australia was chosen for this investigation, and 20 face-to-face individual interviews were conducted with cycle tourists. The three main themes emerging from the data were the interaction of people and temporary spaces on a sport tourism ‘stage’; the co-creation of authentic personal experiences and meanings; and identity reinforcement and the development of a sense of belonging. Consequently, a model for understanding sport event tourism experiences is proposed. The findings suggest that providing tourists with authentic and memorable experiences lies at the heart of what constitutes sport tourism. Whilst the results demonstrate that cycling events provide the individual with a sense of belonging or membership to a wider social group, they also illustrate that there is a continued need for more focused and nuanced approaches towards understanding sport tourism experiences that reflect the ever-increasing diversity and complexity of the interaction between sport, events and tourism