PERANCANGAN IDENTITAS VISUAL OBJEK WISATA GUCI KABUPATEN TEGAL UNTUK MENINGKATKAN BRAND RECALL

ABSTRAK Objek wisata Guci merupakan salah satu wisata alam dengan daya tarik berupa pemandian air panas yang bersumber dari mata air di kaki gunung Slamet Kabupaten Tegal. Sejak berdiri tahun 1974 wisata ini terus berkembang, namun belum memiliki identitas visual yang mampu menunjukkan karakter objek wisata Guci. Tujuan perancangan ini untuk menciptakan identitas visual berupa logo objek wisata Guci agar mudah dikenali masyarakat dan menjadi pembeda dengan wisata lain. Penelitian ini menggunakan metode deskriptif kualitatif dimana sumber data berasal dari observasi, wawancara, serta dokumen seperti artikel, surat kabar, dan lainnya. Data dianalisis menggunakan metode analisis SWOT sehingga diperoleh hasil berupa strategi perancangan yaitu merancang identitas visual berupa logo objek wisata Guci yang mampu merepresentasikan karakter objek wisata Guci beserta penerapannya pada berbagai media untuk memperluas pasar dan meningkatkan brand recall.    ABSTRACT Guci tourism object is one of the natural attractions with an attraction in the form of hot water baths sourced from springs at the foot of Mount Slamet, Tegal Regency. Since its establishment in 1974, this tourism has continued to grow, but does not yet have a visual identity that can show the character of the Guci tourist attraction. The purpose of this design is to create a visual identity in the form of a Guci tourism object logo so that it is easily recognized by the public and becomes a differentiator from other tours. This study uses a qualitative descriptive method where the data sources come from observations, interviews, and documents such as articles, newspapers, and others. Data were analyzed using the SWOT analysis method to obtain the results in the form of a design strategy, namely designing a visual identity in the form of a Guci tourism object logo that can represent the character of the Guci tourist attraction and its application to various media to expand the market and increase brand recall.. 

Pengaplikasian Motif Batik Gabungan Khas Jawa Tengah Dalam Fashion Modern

Batik salah satu kesenian yang hampir dimiliki di berbagai daerah di Indonesia dan daerah yang banyak memilki kesenian batik di Jawa Tengah. Mulai dari batik kawung khas Jogja, batik tujuh rupa khas Pekalongan, batik Naga Silam khas Cirebon dan batik Ukel Salem khas Brebes. Batik dijadikan identitas diri suatu daerah, itu alasan mengapa semua daerah di Jawa Tengah memiliki batik. Batik yang menjadi identitas ini pun memiliki motif yang berbeda disetiap daerahnya untuk membedakan batik. Motif beragam tak luput dari perkembangan jaman , desain motifnya modern dan pengaplikasian batik kekinian. Dalam memperkuat persatuan daerah lewat kesenian maka inovasi motif batik gabungan dari berbagai daerah di Jawa Tengah yaitu batik Ukel Salem Brebes dan batik Naga Silam Cirebon yang nantinya motif gabungan menjadi ornamen baru yang diaplikasikan pada fashion modern sehingga batik bisa eksis. Penelitian ini bertujuan menggabungkan dua jenis motif batik dari Jawa Tengah. Teori dari Gustami yaitu teori penciptaan yang terdiri dari eksplorasi, perancangan dan perwujudan yang akan dipakai sebagai metode perancangan. Proses teori penciptaan itu dimulai mencari data mengenai batik khas Jawa Tengah. Selanjutnya penggabungan dari jenis motif batik yang sudah dicari diaplikasikan pada pakaian, topi hingga tas modern. Teknik pengaplikaan menggunakan teknik printing

PENGEMBANGAN DESAIN WEB INTERAKTIF KULINER NUSANTARA BERBASIS KEARIFAN LOKAL KEDAERAHAN (STUDI KASUS KULINER KHAS KABUPATEN KUDUS)

Development of Interactive Archipelago Culinary Web Design Based on Local Wisdom of Regionalism (Case Study of Typical Culinary of Kudus Regency). This study seeks to inventory, describe and package local cultural values related to the typical Kudus culinary, as an ingredient to be further developed in a learning model and strengthening the creative economy of UMKM in Kudus Regency. How about interactive web media about Kudus special culinary to support the UMKM creative economy in Kudus Regency. So that they know and understand interactive web media about Kudus's unique culinary efforts to support the creative economy of UMKM in Kudus Regency.Contributions to making cultural values the main attraction in the creative culinary economy can be identified local cultural values in the culinary destination. With this study, the packaging of cultural values combined with a creative economy in the culinary field is expected to boost the tourism activities sector which has a positive impact on the social, economic and cultural fields. The research method uses more concrete qualitative methods looking at the aspects studied and expected outcomes. Outputs of the Study are Nusantara Culinary Interactive Web Media Based on Local Wisdom of the Region (Typical Culinary Case Study of Kudus Regency

The Star Cluster Population of M51: III. Cluster disruption and formation history

In this work we concentrate on the evolution of the cluster population of the interacting galaxy M51 (NGC 5194), namely the timescale of cluster disruption and possible variations in the cluster formation rate. We present a method to compare observed age vs. mass number density diagrams with predicted populations including various physical input parameters like the cluster initial mass function, cluster disruption, cluster formation rate and star bursts. If we assume that the cluster formation rate increases at the moments of the encounters with NGC 5195, we find an increase in the cluster formation rate of a factor of 3, combined with a disruption timescale which is slightly higher then when assuming a constant formation rate (t_4 = 200 Myr vs. 100 Myr). The measured cluster disruption time is a factor of 5 shorter than expected on theoretical grounds. This implies that the disk of M51 is not a preferred location for survival of young globular clusters, since even clusters with masses of the order of 10^6 M_sun will be destroyed within a few Gyr.Comment: 13 pages, A&A, accepte

The Star Cluster Population of M51: II. Age distribution and relations among the derived parameters

We use archival {\it Hubble Space Telescope} observations of broad-band images from the ultraviolet (F255W-filter) through the near infrared (NICMOS F160W-filter) to study the star cluster population of the interacting spiral galaxy M51. We obtain age, mass, extinction, and effective radius estimates for 1152 star clusters in a region of $\sim 7.3 \times 8.1$ kpc centered on the nucleus and extending into the outer spiral arms. In this paper we present the data set and exploit it to determine the age distribution and relationships among the fundamental parameters (i.e. age, mass, effective radius). Using this dataset we find: {\it i}) that the cluster formation rate seems to have had a large increase $\sim$ 50-70 Myr ago, which is coincident with the suggested {\it second passage} of its companion, NGC 5195, {\it ii}) a large number of extremely young ($<$ 10 Myr) star clusters, which we interpret as a population of unbound clusters of which a large majority will disrupt within the next $\sim$10 Myr, and {\it iii)} that the distribution of cluster sizescan be well approximated by a power-law with exponent, $-\eta = -2.2 \pm 0.2$, which is very similar to that of Galactic globular clusters, indicating that cluster disruption is largely independent of cluster radius. In addition, we have used this dataset to search for correlations among the derived parameters. In particular, we do not find any strong trends between the age and mass, mass and effective radius, nor between the galactocentric distance and effective radius. There is, however, a strong correlation between the age of a cluster and its extinction, with younger clusters being more heavily reddened than older clusters.Comment: 21 pages, 20 figures, accepted A&

Measuring the Initial Mass Function of Low Mass Stars and Brown Dwarfs

I review efforts to determine the form and any lower limit to the initial mass function in the Galactic disk, using observations of low-mass stars and brown dwarfs in the field, young clusters and star forming regions. I focus on the methodologies that have been used and the uncertainties that exist due to observational limitations and to systematic uncertainties in calibrations and theoretical models. I conclude that whilst it is possible that the low-mass IMFs deduced from the field and most young clusters are similar, there are too many problems to be sure; there are examples of low-mass cluster IMFs that appear to be very discrepant and the IMFs for brown dwarfs in the field and young clusters have yet to be reconciled convincingly.Comment: From a series of lectures presented at the Evry-Schatzman school on Low-mass stars and the transition from stars to brown dwarfs, edited by C. Charbonnel, C. Reyle, M. Schultheis. To appear in the EAS Conference Series. 47p

Revisited experimental comparison of node-link and matrix representations

Visualizing network data is applicable in domains such as biology, engineering, and social sciences. We report the results of a study comparing the effectiveness of the two primary techniques for showing network data: node-link diagrams and adjacency matrices. Specifically, an evaluation with a large number of online participants revealed statistically significant differences between the two visualizations. Our work adds to existing research in several ways. First, we explore a broad spectrum of network tasks, many of which had not been previously evaluated. Second, our study uses a large dataset, typical of many real-life networks not explored by previous studies. Third, we leverage crowdsourcing to evaluate many tasks with many participants

The stellar and sub-stellar IMF of simple and composite populations

The current knowledge on the stellar IMF is documented. It appears to become top-heavy when the star-formation rate density surpasses about 0.1Msun/(yr pc^3) on a pc scale and it may become increasingly bottom-heavy with increasing metallicity and in increasingly massive early-type galaxies. It declines quite steeply below about 0.07Msun with brown dwarfs (BDs) and very low mass stars having their own IMF. The most massive star of mass mmax formed in an embedded cluster with stellar mass Mecl correlates strongly with Mecl being a result of gravitation-driven but resource-limited growth and fragmentation induced starvation. There is no convincing evidence whatsoever that massive stars do form in isolation. Various methods of discretising a stellar population are introduced: optimal sampling leads to a mass distribution that perfectly represents the exact form of the desired IMF and the mmax-to-Mecl relation, while random sampling results in statistical variations of the shape of the IMF. The observed mmax-to-Mecl correlation and the small spread of IMF power-law indices together suggest that optimally sampling the IMF may be the more realistic description of star formation than random sampling from a universal IMF with a constant upper mass limit. Composite populations on galaxy scales, which are formed from many pc scale star formation events, need to be described by the integrated galactic IMF. This IGIMF varies systematically from top-light to top-heavy in dependence of galaxy type and star formation rate, with dramatic implications for theories of galaxy formation and evolution.Comment: 167 pages, 37 figures, 3 tables, published in Stellar Systems and Galactic Structure, Vol.5, Springer. This revised version is consistent with the published version and includes additional references and minor additions to the text as well as a recomputed Table 1. ISBN 978-90-481-8817-