Exile Vol. XI No. 2

FICTION Don\u27t Break Bread with Strangers by Thomas Getz 5-12 Story by Kathy Swiger 17-20 The Last of the Flag Pole Sitters 25-29 POETRY Muttering: A Letter by Gretchen Schenk 14-15 Poem by Jane Pearson 20 Marina in March by Karen Combs 21 of the pope too slow in recovery by Bill C. West Jr. 22 Poem by Jim Nichols 23 Poem by Judy Strange 23 Haiku by Bonnie Bishop 29 ART Pen and Ink by Dan Thaxton 4 Linocut by Richard Machlan 13 Etching by Lynne Wiley 16 Woodcut by Lela Giles 22 Charcoal by Carol Kubie 2

Marketing stakeholder analysis: Branding the Brisbane Goodwill Games

The paper aims to explore a major issue in international marketing: how to build a global brand in a way that makes a strong local connection. Using qualitative research methods on a single case, the Brisbane Goodwill Games, the processes used in the staging of this major sport event are analyzed. In particular, the stakeholder relations employed by the marketing department of the Goodwill Games Organization are investigated and a process model is developed that explains how a global brand can be built locally. A major outcome of the paper is a revision to the four-step Freeman process to make it more proactive; and three major principles for effective stakeholder management are articulated. The findings demonstrate that stakeholder analysis and management can be used to build more effective event brands. Stakeholder theory is also proposed as an appropriate and possibly stronger method of building inter-organizational linkages than alternatives such as network theory. Previous literature has generally dealt with the global brand issue in terms of the standardization versus adaptation debate, and the extent to which the marketing mix should be adapted to meet local needs in foreign countries. This research provides a unique extension to this literature by demonstrating how the brand itself needs to be modified to meet local needs

The role of events and music festivals in urban tourism: case study

The city of Oporto assumes a decisive role in the North region of Portugal, as a tourism destination. In addition to the recognized material and intangible heritage, the city has been developing strategies to create partnerships with regional and national stakeholders in order to program events of different typologies, throughout the year, with benefits for the city and the region. The music festivals are one of the activities programmed with the greatest expression in the city, nowadays. The present research, integrated in a broader project, aims to highlight the importance of the programming of events. In view of this purpose, this article will discuss the need to adapt music festivals to the target audience, in order to adjust the offer with positive results at the level of behavioural attitudes of tourists, regarding the intention to repeat and recommend the event (and destination).info:eu-repo/semantics/publishedVersio

CXCL9:SPP1 macrophage polarity identifies a network of cellular programs that control human cancers.

Tumor microenvironments (TMEs) influence cancer progression but are complex and often differ between patients. Considering that microenvironment variations may reveal rules governing intratumoral cellular programs and disease outcome, we focused on tumor-to-tumor variation to examine 52 head and neck squamous cell carcinomas. We found that macrophage polarity-defined by CXCL9 and SPP1 (CS) expression but not by conventional M1 and M2 markers-had a noticeably strong prognostic association. CS macrophage polarity also identified a highly coordinated network of either pro- or antitumor variables, which involved each tumor-associated cell type and was spatially organized. We extended these findings to other cancer indications. Overall, these results suggest that, despite their complexity, TMEs coordinate coherent responses that control human cancers and for which CS macrophage polarity is a relevant yet simple variable