As relações públicas na saúde privada

Relatório de estágio de mestrado em Ciêncas da Comunicação (área de especialização em Publicidade e Relações Públicas)Actualmente as Relações Públicas assumem um papel fulcral na vida organizacional. No campo da saúde privada esta é uma realidade em crescimento, com grandes potencialidades no impacto da actividade das organizações. No mercado competitivo, de concorrência, que vivemos presentemente, as organizações têm de inovar na forma de comunicar os seus produtos e serviços, através de uma comunicação eficaz, direccionada aos diversos públicos-alvo, e apostar na diferenciação. A linha que limita o fim das Relações Públicas e o início do Marketing é cada vez mais ténue e por vezes surge a necessidade de repensar a forma da distribuição de funções entre as duas áreas. Estas questões são exploradas na investigação que se segue, desenvolvida no âmbito de uma experiência de estágio, realizada no grupo de saúde privada ibérico – José de Mello Saúde.Nowadays, Public Relations are a main issue for the organizations. This reality is becoming more important in private health institutions, and reveals great potentiality on the impact of the organizational activity. In this competitive market that we live in the organizations have to innovate in their ways of communicating their own products and services, and work on an effective communication, directed to specific targets, and invest on the diferenciation. Defining the limits between Public Relations and Marketing is becoming harder and sometimes there is a need to redefine the way the functions are allocated to each department. These issues are explored in this cientific investigation, which is based on an intership experience that took place on the private health group – José de Mello Saúde

Livro Vermelho dos Peixes Dulciaquícolas e Diádromos de Portugal Continental

info:eu-repo/semantics/publishedVersio

Bacterial autolysins trim cell surface peptidoglycan to prevent detection by the drosophila innate immune system

Fundacao para a Ciencia e Tecnologia PTDC/SAU-IMU/111806/2009 Sergio Raposo Filipe Wellcome Trust WT087680 Petros Ligoxygakis European Research Council ERC-2012-StG-310987 Mariana Gomes Pinho Fundacao para a Ciencia e Tecnologia PTDC/BIA-MIC/111817/2009 Sergio Raposo Filipe Fundacao para a Ciencia e Tecnologia PTDC/BIA-BCM/099152/2008 Mariana Gomes Pinho Fundacao para a Ciencia e Tecnologia PTDC/BIA-MIC/101375/2008 Rita Goncalves Sobral Fundacao para a Ciencia e Tecnologia PEst-OE/EQB/LA0004/2011 Mariana Gomes Pinho, Sergio Raposo Filipe Fundacao para a Ciencia e Tecnologia Fellowship SFRH/BD/28440/2006 Magda Luciana Atilano Fundacao para a Ciencia e Tecnologia Fellowship SFRH/BD/41119/2007 Pedro Matos Pereira Fundacao para a Ciencia e Tecnologia Fellowship SFRH/BD/78748/2011 Filipa Vaz Fundacao para a Ciencia e Tecnologia Fellowship SFRH/BD/77758/2011 Maria Joao Catalao Fundacao para a Ciencia e Tecnologia Fellowship SFRH/BD/23812/2005 Patricia Reed Fundacao para a Ciencia e Tecnologia Fellowship SFRH/BD/70162/2010 Ines Ramos Grilo The funders had no role in study design, data collection and interpretation, or the decision to submit the work for publication.Bacteria have to avoid recognition by the host immune system in order to establish a successful infection. Peptidoglycan, the principal constituent of virtually all bacterial surfaces, is a specific molecular signature recognized by dedicated host receptors, present in animals and plants, which trigger an immune response. Here we report that autolysins from Gram-positive pathogenic bacteria, enzymes capable of hydrolyzing peptidoglycan, have a major role in concealing this inflammatory molecule from Drosophila peptidoglycan recognition proteins (PGRPs). We show that autolysins trim the outermost peptidoglycan fragments and that in their absence bacterial virulence is impaired, as PGRPs can directly recognize leftover peptidoglycan extending beyond the external layers of bacterial proteins and polysaccharides. The activity of autolysins is not restricted to the producer cells but can also alter the surface of neighboring bacteria, facilitating the survival of the entire population in the infected host.publishersversionpublishe

Movements of Hatchery-Reared Dusky Groupers Released in a Northeast Atlantic Coastal Marine Protected Area

No-take areas are key instruments to promote the effectiveness of Marine Protected Areas (MPAs), particularly concerning the protection of endangered species such as the dusky grouper (Epinephelus marginatus). However, despite the establishment of no-take areas and the prohibition of catching this species in a southwestern Portuguese MPA (SACVMP—‘Sudoeste Alentejano’ and ‘Costa Vicentina’ Marine Park) since 2011, there is still no evidence of population recovery. By using acoustic biotelemetry, this work aimed to evaluate the feasibility of restocking hatchery-reared adult dusky groupers in two no-take areas within the SACVMP. In 2019 and 2021, thirty groupers were tagged with acoustic transmitters and the site attachment and movements of the groupers were assessed in the releasing sites (no-take areas). None of the tagged fish settled down in either of the areas, leaving the no-take areas mainly at dusk and night. Some individuals displayed extended movements of more than a hundred kilometers along the Portuguese coast which was rarely reported for this species. At least in some coastal stretches, those movements were performed close to the shore, which may evidence the importance of coastal MPAs to protect and promote the connectivity of species more associated with rocky reef habitats. Following studies should focus on the conditions that promote site attachment and fidelity by hatchery-reared dusky groupers so that future large-scale restocking programs can be successful in MPAs with appropriate habitats

Characterisation of microbial attack on archaeological bone

As part of an EU funded project to investigate the factors influencing bone preservation in the archaeological record, more than 250 bones from 41 archaeological sites in five countries spanning four climatic regions were studied for diagenetic alteration. Sites were selected to cover a range of environmental conditions and archaeological contexts. Microscopic and physical (mercury intrusion porosimetry) analyses of these bones revealed that the majority (68%) had suffered microbial attack. Furthermore, significant differences were found between animal and human bone in both the state of preservation and the type of microbial attack present. These differences in preservation might result from differences in early taphonomy of the bones. © 2003 Elsevier Science Ltd. All rights reserved