Protecting attributes and contents in online social networks

With the extreme popularity of online social networks, security and privacy issues become critical. In particular, it is important to protect user privacy without preventing them from normal socialization. User privacy in the context of data publishing and structural re-identification attacks has been well studied. However, protection of attributes and data content was mostly neglected in the research community. While social network data is rarely published, billions of messages are shared in various social networks on a daily basis. Therefore, it is more important to protect attributes and textual content in social networks. We first study the vulnerabilities of user attributes and contents, in particular, the identifiability of the users when the adversary learns a small piece of information about the target. We have presented two attribute-reidentification attacks that exploit information retrieval and web search techniques. We have shown that large portions of users with online presence are very identifiable, even with a small piece of seed information, and the seed information could be inaccurate. To protect user attributes and content, we adopt the social circle model derived from the concepts of "privacy as user perception" and "information boundary". Users will have different social circles, and share different information in different circles. We introduce a social circle discovery approach using multi-view clustering. We present our observations on the key features of social circles, including friendship links, content similarity and social interactions. We treat each feature as one view, and propose a one-side co-trained spectral clustering technique, which is tailored for the sparse nature of our data. We also propose two evaluation measurements. One is based on the quantitative measure of similarity ratio, while the other employs human evaluators to examine pairs of users, who are selected by the max-risk active evaluation approach. We evaluate our approach on ego networks of twitter users, and present our clustering results. We also compare our proposed clustering technique with single-view clustering and original co-trained spectral clustering techniques. Our results show that multi-view clustering is more accurate for social circle detection; and our proposed approach gains significantly higher similarity ratio than the original multi-view clustering approach. In addition, we build a proof-of-concept implementation of automatic circle detection and recommendation methods. For a user, the system will return its circle detection result from our proposed multi-view clustering technique, and the key words for each circle are also presented. Users can also enter a message they want to post, and the system will suggest which circle to disseminate the message

Life After Hardwick

Unless or until it is narrowed or overruled, Bowers v. Hardwick will dominate the law concerning government regulation of sexuality. In Hardwick the Supreme Court upheld as constitutional a Georgia sodomy statute that made oral or anal intercourse a felony punishable by up to twenty years in prison. The Court ended its long reluctance to assess the constitutionality of limitations on sexuality as distinct from contraception by ruling that the protected zone created by the privacy right stops short of covering private consensual sexual relations between adults. In so ruling, the Court left in place a patchwork of prohibitory laws in which identical acts are immunized or criminalized as one traverses state borders

On the discovery of social roles in large scale social systems

The social role of a participant in a social system is a label conceptualizing the circumstances under which she interacts within it. They may be used as a theoretical tool that explains why and how users participate in an online social system. Social role analysis also serves practical purposes, such as reducing the structure of complex systems to rela- tionships among roles rather than alters, and enabling a comparison of social systems that emerge in similar contexts. This article presents a data-driven approach for the discovery of social roles in large scale social systems. Motivated by an analysis of the present art, the method discovers roles by the conditional triad censuses of user ego-networks, which is a promising tool because they capture the degree to which basic social forces push upon a user to interact with others. Clusters of censuses, inferred from samples of large scale network carefully chosen to preserve local structural prop- erties, define the social roles. The promise of the method is demonstrated by discussing and discovering the roles that emerge in both Facebook and Wikipedia. The article con- cludes with a discussion of the challenges and future opportunities in the discovery of social roles in large social systems

Capitalizing on Social Media Analysis – Insights from an Online Review on Business Models

With the rise and proliferation of social media on the Internet, social media analysis is emerging as a new business model for software companies. The purpose of this paper is to provide a systematic overview of different types of such business models. After developing a coding schema based on the business model, we conducted an in-depth analysis of 16 websites of companies that actively promote social media analysis to their clients. We identified three archetypes of business models in this area: specialist content analysts, social data and application integrator, and social media service provider. Future research can build on these insights in order to focus on designing or revising methods for social media analysis to realize either of these business models. Software companies can benefit from the results by positioning their own business models in this emerging market more thoughtfully

Recommender Systems

The ongoing rapid expansion of the Internet greatly increases the necessity of effective recommender systems for filtering the abundant information. Extensive research for recommender systems is conducted by a broad range of communities including social and computer scientists, physicists, and interdisciplinary researchers. Despite substantial theoretical and practical achievements, unification and comparison of different approaches are lacking, which impedes further advances. In this article, we review recent developments in recommender systems and discuss the major challenges. We compare and evaluate available algorithms and examine their roles in the future developments. In addition to algorithms, physical aspects are described to illustrate macroscopic behavior of recommender systems. Potential impacts and future directions are discussed. We emphasize that recommendation has a great scientific depth and combines diverse research fields which makes it of interests for physicists as well as interdisciplinary researchers.Comment: 97 pages, 20 figures (To appear in Physics Reports

What Happens After You Are Pwnd: Understanding The Use Of Leaked Webmail Credentials In The Wild

Cybercriminals steal access credentials to online accounts and then misuse them for their own profit, release them publicly, or sell them on the underground market. Despite the importance of this problem, the research community still lacks a comprehensive understanding of what these stolen accounts are used for. In this paper, we aim to shed light on the modus operandi of miscreants accessing stolen Gmail accounts. We developed an infrastructure that is able to monitor the activity performed by users on Gmail accounts, and leaked credentials to 100 accounts under our control through various means, such as having information-stealing malware capture them, leaking them on public paste sites, and posting them on underground forums. We then monitored the activity recorded on these accounts over a period of 7 months. Our observations allowed us to devise a taxonomy of malicious activity performed on stolen Gmail accounts, to identify differences in the behavior of cybercriminals that get access to stolen accounts through different means, and to identify systematic attempts to evade the protection systems in place at Gmail and blend in with the legitimate user activity. This paper gives the research community a better understanding of a so far understudied, yet critical aspect of the cybercrime economy

Cyber Security Concerns in Social Networking Service

Today’s world is unimaginable without online social networks. Nowadays, millions of people connect with their friends and families by sharing their personal information with the help of different forms of social media. Sometimes, individuals face different types of issues while maintaining the multimedia contents like, audios, videos, photos because it is difficult to maintain the security and privacy of these multimedia contents uploaded on a daily basis. In fact, sometimes personal or sensitive information could get viral if that leaks out even unintentionally. Any leaked out content can be shared and made a topic of popular talk all over the world within few seconds with the help of the social networking sites. In the setting of Internet of Things (IoT) that would connect millions of devices, such contents could be shared from anywhere anytime. Considering such a setting, in this work, we investigate the key security and privacy concerns faced by individuals who use different social networking sites differently for different reasons. We also discuss the current state-of-the-art defense mechanisms that can bring somewhat long-term solutions to tackling these threats

On the Promotion of the Social Web Intelligence

Given the ever-growing information generated through various online social outlets, analytical research on social media has intensified in the past few years from all walks of life. In particular, works on social Web intelligence foster and benefit from the wisdom of the crowds and attempt to derive actionable information from such data. In the form of collective intelligence, crowds gather together and contribute to solving problems that may be difficult or impossible to solve by individuals and single computers. In addition, the consumer insight revealed from social footprints can be leveraged to build powerful business intelligence tools, enabling efficient and effective decision-making processes. This dissertation is broadly concerned with the intelligence that can emerge from the social Web platforms. In particular, the two phenomena of social privacy and online persuasion are identified as the two pillars of the social Web intelligence, studying which is essential in the promotion and advancement of both collective and business intelligence. The first part of the dissertation is focused on the phenomenon of social privacy. This work is mainly motivated by the privacy dichotomy problem. Users often face difficulties specifying privacy policies that are consistent with their actual privacy concerns and attitudes. As such, before making use of social data, it is imperative to employ multiple safeguards beyond the current privacy settings of users. As a possible solution, we utilize user social footprints to detect their privacy preferences automatically. An unsupervised collaborative filtering approach is proposed to characterize the attributes of publicly available accounts that are intended to be private. Unlike the majority of earlier studies, a variety of social data types is taken into account, including the social context, the published content, as well as the profile attributes of users. Our approach can provide support in making an informed decision whether to exploit one\u27s publicly available data to draw intelligence. With the aim of gaining insight into the strategies behind online persuasion, the second part of the dissertation studies written comments in online deliberations. Specifically, we explore different dimensions of the language, the temporal aspects of the communication, as well as the attributes of the participating users to understand what makes people change their beliefs. In addition, we investigate the factors that are perceived to be the reasons behind persuasion by the users. We link our findings to traditional persuasion research, hoping to uncover when and how they apply to online persuasion. A set of rhetorical relations is known to be of importance in persuasive discourse. We further study the automatic identification and disambiguation of such rhetorical relations, aiming to take a step closer towards automatic analysis of online persuasion. Finally, a small proof of concept tool is presented, showing the value of our persuasion and rhetoric studies