The social role of a participant in a social system is a label
conceptualizing the circumstances under which she interacts within it. They may
be used as a theoretical tool that explains why and how users participate in an
online social system. Social role analysis also serves practical purposes, such
as reducing the structure of complex systems to rela- tionships among roles
rather than alters, and enabling a comparison of social systems that emerge in
similar contexts. This article presents a data-driven approach for the
discovery of social roles in large scale social systems. Motivated by an
analysis of the present art, the method discovers roles by the conditional
triad censuses of user ego-networks, which is a promising tool because they
capture the degree to which basic social forces push upon a user to interact
with others. Clusters of censuses, inferred from samples of large scale network
carefully chosen to preserve local structural prop- erties, define the social
roles. The promise of the method is demonstrated by discussing and discovering
the roles that emerge in both Facebook and Wikipedia. The article con- cludes
with a discussion of the challenges and future opportunities in the discovery
of social roles in large social systems