14,029 research outputs found

    Individual Tariffs for Mobile Communication Services

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    This paper introduces a conceptual framework and a computational model for individual tariffs for mobile communication services. The purpose is to provide guidance for implementation by communication service suppliers or user groups alike. The paper first examines the sociological and economic incentives for personalized services and individual tariffs. Then it introduces a framework for individual tariffs which is centered on user and supplier behaviours. The user, instead of being fully rational, has "bounded rationality" and his behaviours are subject to economic constraints and influenced by social needs. The supplier can belong to different types of entities such as firms and communities; each has his own goals which lead to different behaviors. Individual tariffs are decided through interactions between the user and the supplier and can be analyzed in a structured way using game theory. A numerical case in mobile music training is developed to illustrate the concepts.risks;mobile communication services;Individual tariffs;computational games

    Value creation wheel applied to acredita Portugal, dreamshaper, and liga Portuguesa de futebol profissional

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    This case study focusses on the Value Creation Wheel (VCW) which “helps to identify, analyze, and solve problems by providing a step by step dynamic process for creating value for society” (Lages, 2016: 4849). Starting with a brief overview of the literature, in what regards to value co-creation, stakeholder orientation, innovation, and paradoxes, it continues by introducing DIANA which “provides a holistic approach to problem-solving” (Lages, 2016: 4849). Lastly, TIAGO, the practical tool of VCW is described. The VCW is then applied to the following four cases: Acredita Portugal, DreamShaper, Liga Portugal-Ledman LigaPro and Liga Portugal- Taça CTT

    Experimental evidence

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    Um politische Ziele wie Wirtschaftswachstum, geringe Arbeitslosigkeit und langfristige internationale Wettbewerbsfähigkeit zu erreichen, wird die Förderung der nationalen Innovationstätigkeit als ein zentrales Element für erfolgreiche Wirtschaftspolitik angesehen. Diese Dissertation trägt zu der Diskussion über den Einfluss von regulativen und finanziellen Politikinstrumenten auf unternehmerische Entscheidungen bei, indem die Effekte von spezifischen Politikinstrumenten auf die individuelle Innovationstätigkeit und das Kooperationsverhalten analysiert werden. Es werden dabei die Effekte dreier Politikinstrumente – intellektuelle Eigentumsrechte, Innovationswettbewerbe und Subventionen – mit Hilfe von Laborexperimenten in einem neuen experimentellen Design untersucht, das im Kern eine Scrabble-ähnliche Wort-Suchaufgabe beinhaltet. Auf diese Weise können die individuellen Reaktionen auf die institutionellen Parameter im Rahmen eines sequentiellen Innovationsprozesses simuliert werden. Die Ergebnisse des ersten Experiments bezüglich intellektueller Eigentumsrechte zeigen, dass diese einen negativen Effekt auf das Auftreten sequentieller Innovationen haben. Die Wohlfahrt sinkt durch das Vorhandensein von intellektuellen Eigentumsrechten signifikant um 20 bis 30 Prozent, da eine geringere Anzahl und weniger wertvolle Innovationen erstellt werden. Im zweiten Experiment werden die Effekte von Innovationswettbewerben untersucht. Im Ergebnis sinkt in beiden untersuchten Wettbewerben die Kooperationsbereitschaft, jedoch haben Innovationswettbewerbe weder Einfluss auf die Kooperationsneigung der Individuen noch auf die gesamte Innovationsaktivität. Das dritte Experiment analysiert die Effekte von Subventionen auf das Innovationsverhalten und auf die Kooperationstätigkeit. Im Ergebnis zeigt sich ein substantielles Crowding-Out von privaten Investitionen und – je nach Subventionsart – keine positiven, bzw. sogar negative Effekte auf die Wohlfahrt. Im abschließenden Kapitel wird die aktuelle Literatur zur experimentellen Innovationsforschung zusammengefasst und ihre Vor- und Nachteile diskutiert. Insgesamt wird für eine pragmatische Nutzung von Laborexperimenten plädiert, um die Ergebnisse etablierter Methoden in der Innovationsforschung durch diesen methodischen Ansatz zu bereichern

    Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

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    This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing

    Slashdot, open news and informated media: exploring the intersection of imagined futures and web publishing technology

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    "In this essay, my interest is in how imagined media futures are implicated in the work of producing novel web publishing technology. I explore the issue through an account of the emergence of Slashdot, the tech news and discussion site that by 1999 had implemented a number of recommendation features now associated with social media and web 2.0 platforms. Specifically, I aim to understand the connection between the development of Slashdot’s influential content-management system (CMS) - an elaborate publishing infrastructure called “Slash” that allowed editors to choose reader submissions for publication and automatically distributed the work of moderating the comments sections among trusted users - and two distinct visions of a web-enabled transformation of media production.

    To what extent are academic services able to help creative aspirations in achieving success?

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    Academic services have long been provided across a range of subjects. In the creative industries issues have arisen over the convergence of the creative industries in becoming a major player in the UK's economy. This thesis presents the results of research into the extent to which academic services assist creative aspirations. The research found failings and disagreements on many levels which at present is stifling the progress and successfulness of academic services within the creative industries. The thesis views all aspects of how the industries operate and its contribution to the economy in order that academic services can be most effective in serving the creative industries and furthering the skills set within them

    Market share competition in the Chinese online game industry.

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    This study investigates the impacts of pricing innovations and other non-pricing dimensions on the market share competition of dominant Chinese online game companies. The empirical context of my research is the strategic behaviour of online game operators (i.e. the companies who operate online games) in the Chinese online game market – the most active market in the world with strong network effects. According to the literature review, previous pricing studies have focused mainly on the evaluation of traditional pricing theories and their limited validity for the information economy. Velu (2005) pointed out how dominant firms in a market with strong network effects adopt business innovations to sustain their market dominance. This study first investigates the validity of Velu‟s theory and then aims to develop and expand the theory of pricing practice by discussing how dominant companies integrate pricing and other non-pricing dimensions during market share competition. With the application of an analytical synthesis, this study covers large parts of the traditional economy and information economy literature by linking the concepts of „within‟ and „across‟ theories of pricing and competition. It finally brings together different theories and adopts Bouwman and MacInnes‟ virtual web idea as an original conceptual framework to give an insight into how the pricing process and other internal and external factors impact differently on the market share competition. The study adopts a descriptive multiple-case study strategy including five dominant Chinese online game companies and employs qualitative data collected from 64 interviewees and reliable secondary data from documentations and archival records.The findings suggest that, instead of devoting all their efforts to pricing innovation, the companies have turned to an exploration of their internal resources to enhance their competitiveness. Superficially, as an influential external factor, government regulations have constrained the operation of imported games. The study also discusses two internal themes that influence each company‟s competitive strength. They are: how to deal with the exodus of talent and how to handle strategic alliance management. There seems to be no previous research concerning the relationship between pricing innovation and market dominance within a new economy‟s service sector. As a consequence, this research should provide insights into this academic blind spot and rationalize the diversity of strategic theory within the specific industry

    Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis

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    Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally. Meta-analyses offer a basis for deriving benchmark elasticities for advertising. Although they provide a variety of valuable insights, a major shortcoming of prior meta-analyses is that they report only generalized results as the disaggregated raw data are not made available. This problem is highly relevant because coding of empirical studies, at least to a certain extent, involves subjective judgment. For this reason, meta-studies would be more valuable if researchers and practitioners had access to disaggregated data allowing them to conduct further analyses of individual, e.g., product-level-specific, interests. We are the first to address this gap by providing (1) an advertising elasticity database (AED) and (2) empirical generalizations about advertising elasticities and their determinants. Our findings indicate that the average current-period advertising elasticity is 0.09, which is substantially smaller than the value 0f 0.12 that was recently reported by Sethuraman, Tellis, and Briesch (2011). Furthermore, our meta-analysis reveals a wide range of significant determinants of advertising elasticity. For example, we find that advertising elasticities are higher (i) for hedonic and experience goods than for other goods; (ii) for new than for established goods; (iii) when advertising is measured in gross rating points (GRP) instead of absolute terms; and (iv) when the lagged dependent or lagged advertising variable is omitted.advertising effectiveness, advertising elasticity, advertising elasticity database, meta-analysis, empirical marketing generalizations
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