Artificial Intelligence In Managing The Electronic Customer Relationship And Enhancing The Level Of Satisfaction With Electronic Services

The customer is the backbone of the process of using the applications in the government institution. In a way that ensures the creation of its information about the change of his desires and opinions about the products and applications that are developed by electronic governments, and even his reactions and complaints within a marketing strategy that artificial intelligence sought with its embodied tools for information technology to provide it, and the result was to manage the relationship with the customer using the technological developments that help to do so. Throughout this article, we try to find out the following questions: What The role of artificial intelligence in managing a government institution's customer relationship? For this, we proposed three objectives, how expert systems embody the mechanisms of artificial intelligence within the government institution, while the mechanism of customer relationship management within the government institution is represented, how artificial intelligence has contributed to the success of customer relationship management to the e-governmen

COBRA framework to evaluate e-government services: A citizen-centric perspective

E-government services involve many stakeholders who have different objectives that can have an impact on success. Among these stakeholders, citizens are the primary stakeholders of government activities. Accordingly, their satisfaction plays an important role in e-government success. Although several models have been proposed to assess the success of e-government services through measuring users' satisfaction levels, they fail to provide a comprehensive evaluation model. This study provides an insight and critical analysis of the extant literature to identify the most critical factors and their manifested variables for user satisfaction in the provision of e-government services. The various manifested variables are then grouped into a new quantitative analysis framework consisting of four main constructs: cost; benefit; risk and opportunity (COBRA) by analogy to the well-known SWOT qualitative analysis framework. The COBRA measurement scale is developed, tested, refined and validated on a sample group of e-government service users in Turkey. A structured equation model is used to establish relationships among the identified constructs, associated variables and users' satisfaction. The results confirm that COBRA framework is a useful approach for evaluating the success of e-government services from citizens' perspective and it can be generalised to other perspectives and measurement contexts. Crown Copyright © 2014.PIAP-GA-2008-230658) from the European Union Framework Program and another grant (NPRP 09-1023-5-158) from the Qatar National Research Fund (amember of Qatar Foundation

Benchmarking Website Performance in the Public Sector: A Non Parametric Approach

In this paper the outcome of a benchmarking study that compares organization websites in the public sector is presented. In particular, 31 websites of Italian public universities are compared considering the website cognitive efficiency as a measure of its overall performance, i.e. usability and accessibility. Data Envelopment Analysis is performed to generate a measurement for the cognitive efficiency, while cross-efficiency is used to alleviate the weak discriminating capability of the basic DEA model, and have a ranking of sample websites. Seven university websites are 100% cognitive efficient and average efficiency is at 61.63%. Results also show that website cognitive efficiency is positively influenced by the user perceived attractiveness and negatively by the time over-consumption during navigatio

Identifying the Determents of Government E-Service Quality In the UAE

Globally, government entities are facilitating ever more over-the-internet transactional services. In the Middle Eastern context, the United Arab Emirates (UAE) is at the forefront. Although the Telecommunications Regulatory Authority of the UAE has adopted appropriate e-service quality (ESQ) assessment tools in-house, these tools are designed only for back-end developers, not for gauging end-user satisfaction levels. In light of this, we developed a conceptual framework for the holistic measuring of such citizen opinions. The study incorporated a survey instrument on a sample population (n = 2,197) for investigating the ESQ of the UAE Ministry of Interior transactional e-services. Key findings indicate that most ESQ content factors (excepting reliability) and all ESQ delivery factors, along with Trust in government positively impacted the ESQ user perceptions measured in terms of reuse intentions and overall satisfaction levels. However, familiarity with information and communication technology (ICT familiarity) was found to be insignificant. Responsiveness has the largest impact on ESQ perceptions. Interestingly, no differences between the genders were observed, but age, education and nationality all led to statistically significant differences. This research study adds an in-depth case to the relevant literature on public sector e-service provision in the Middle East and also to the one that considers ESQ assessment. The dissertation furnishes some suggestions about the wider and more systematic deployment of the analytical framework in future studies

Usability and credibility evaluation of electronic governments: users’ perspective

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.With the rapid development of the Internet and web technology, governments worldwide have caught onto this revolution and shown rapid development of electronic government (e-government) in the public sector. Nowadays, there are a significant number of e-governments that are accessible via the Internet and provide a range of information and services. However, existing research indicates that e-government still faces the challenge of generating greater users’ interaction in terms of accessing information, utilizing services and participating in e-government decision making. Among a variety of reasons for this challenge, usability and credibility have been found to be the key factors in users’ decisions about e-government engagement and need to be explored. This research attempts to evaluate the usability and credibility of current e-governments, focusing on specific e-government websites in the UK. This research adopted heuristic evaluation, which is based on users’ perception, to implement a thorough and in-depth assessment of e-government websites. In addition, to obtain a more comprehensive evaluation, users’ performance was measured in order to reveal the level of users’ interaction with e-government websites when they perform a set of practical tasks. The research design was a quasi-experimental, consisting of two linked experiments. Experiment 1 aimed to evaluate usability and credibility of the target e-government websites, identifying a range of existing usability and credibility problems. Based on the usability and credibility problems found, design solutions were proposed for each of the target e-government websites. Experiment 2 aimed to examine the effects of the proposed design solutions on the usability and credibility problems identified on the redesigned e-government websites. The findings of experiment 1 suggested that the e-government websites need to improve their usability and credibility. In particular, the most serious usability problems found in the target e-government websites lay within the areas of “aesthetic and minimalist design”, “recognition rather than recall”, and “consistency and standards”. In addition, the most serious credibility problems identified were within the areas of “site looks professional”, “make site easy to use and useful”, and “show the honest and trustworthy people behind the site”. The findings of experiment 2 revealed that the usability and credibility problems found in experiment 1 had been improved by the proposed design solutions. Furthermore, these improvements might increase the overall usability and credibility of the target e-government websites, making the users’ task performance better within the redesigned e-government websites. Based on the findings of the experiments, this research developed a set of usability and credibility guidelines. Each guideline addressed a number of the specific usability and credibility elements at the detailed level of e-government website design. These guidelines can be helpful to guide designers to develop more usable and credible e-government websites

A methodology to institutionalise user experience in a South African provincial government

The number of citizens, who access e-Government websites, is growing significantly and their expectations for additional services are increasing. The Internet has become an essential instrument to distribute information to citizens. Poorly designed websites, however, can divide governments and its citizens. Consensus amongst researchers is that user experience (UX) is an important factor in designing websites specifically e-Government websites. Problems, experienced with website usability, prevent people from accessing and eventually adopting technology, such as e-Government. Countries, such as the United States, United Kingdom and Canada, have shown increased support for UX in e-Government websites. At present, a number of guidelines and design principles exists for e-Government website UX design; however, the effectiveness of the implementation of these guidelines and principles depends on the profiles of the individuals on a website development team and on an organisation’s understanding of UX. Despite the highlighted importance of UX, guidelines and principles are rarely adopted in South African e-Government websites. Usability and UX guidelines cannot be implemented; if there is no executive support; an inadequately trained staff; no routine UX practice; insufficient budget; inefficient use of usability methodologies and user-centred design (UCD) processes. The challenge at present in the UX design field is the institutionalisation of UX, specifically at government level. The goal of this research was to propose and evaluate a methodology to institutionalise UX in South African Provincial Governments (PGs), named the “Institutionalise UX in Government (IUXG) methodology”. The research used the Western Cape Government (WCG) in South Africa as a case study to evaluate the proposed methodology to institutionalise UX in a South African PG. The IUXG methodology (1.0) was proposed from five UX methodologies, as well as from best practices found in literature. The IUXG methodology (1.1) was updated, based on results of a survey to South African PGs, a survey to WCG employees, as well as literature from the WCG. The IUXG methodology (2.0) was updated a final time, based on the case study results and on a confirmation survey with WCG employees after the implementation of the case study. The research study made use of three surveys during this research. The first survey, incorporating UX maturity models, confirmed that understanding and buy-in of UX are limited and that UX maturity levels are low at South African PG level. The second and third surveys were administered to WCG e-Government website officials before and after the implementation of the IUXG methodology. The surveys measured the UX maturity level of the WCG in the component, e-Government for Citizens (e-G4C), responsible for the WCG e-Government website. The final survey results demonstrated that, after the implementation of the IUXG methodology, the WCG improved its level of UX maturity on the identified UX maturity models. Implementation of the IUXG methodology institutionalised UX in the WCG. UX activities became standard practice in the e-Government website environment after the systems development lifecycle (SDLC) incorporated UCD. UX policy, strategy and guidelines were documented for the WCG e-Government website. The WCG constructed the first usability testing facility for a South African PG and improvements to the WCG e-Government website were implemented. The proposed IUXG methodology institutionalised UX in the WCG e-Government website environment. This research is a major contribution, to addressing the current lack of UX practices in South African PGs. South African PGs can use the proposed IUXG methodology to institutionalise UX and it will assist PG officials to develop increased UX maturity levels. The advantage of the IUXG methodology is that it provides PG officials with a step-by-step method how to institutionalise UX in a PG by following the six phases of the IUXG methodology: startup, setup, organisation, method, standards and long-term. The IUXG methodology will assist South African PGs to establish UX practice as a norm. The IUXG methodology will assist PGs with the resources, methods and tools to enable them to implement UX guidelines, which will result in an improved, more usable and more user-centric PG e-Government website