Exploring perceptions of advertising ethics: an informant-derived approach

Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different cultural contexts, and in particular within the Middle East and North Africa (MENA) region, we use Lebanon—the most ethically charged advertising environment within MENA—as an illustrative context for our study. Results confirm the multi-faceted and pluralistic nature of ad ethics as comprising a number of dimensional themes already salient in the existing literature but in addition, we also find evidence for a bipolar relationship between individual themes. The specific pattern of inductively derived relationships is culturally bound. Implications of the findings are discussed, followed by limitations of the study and recommendations for further research

Considering the Subjective Well-Being of Israeli Jews during the COVID-19 Pandemic: Messaging Insights from Religiosity and Spirituality as Coping Mechanisms

Consistent with Terror Management Theory (TMT), COVID-19 has made us question our mortality and past studies have indicated the importance of religiosity to enhance subjective well-being (SWB), however, studies on spirituality’s impact are incomplete. The pandemic has created an environment where both religiosity and spirituality may play a vital role. Israel was selected due to the emergence of Jewish spirituality, a phenomenon that is growing in importance but understudied. In response to these caveats, the current study examines the mediating role played by spirituality on the SWB of the religious during the pandemic. Participants from Israel (n = 138) were recruited via Qualtrics’ online panels. Findings showed Jews’ religiosity was important to enhance their SWB, i.e., religious beliefs bring certainty and happiness to one’s life, especially, during the COVID-19 pandemic. More importantly, spirituality mediated the effect of religiosity on SWB, specifically, spirituality was important to enhance the well-being of low religious Jews. Implications for health messaging during a global pandemic are discussed