How Did Toyota Stay on Top? Revisiting Crisis Communication Discourse

This study focuses on Toyota\u27s 2010 accelerator pedal recalls and its use of crisis response strategies that relied on past performance. As a precursor, the author researched current literature regarding crisis communication and identified two key areas of research: understanding crisis and its impact and crisis response. To understand crisis communication it is necessary to first define a crisis and the impact it has on an organization\u27s image, identity, and/or reputation. Once the crisis occurs, the organization must respond considering the audience, type of crisis, and the phase of the life cycle the crisis is in to determine a proper response strategy. A close textual analysis was used to analyze 50 artifacts from January through March 2010, regarding the recall from Toyota\u27s website created specifically for the recalls. Through the use of close textual analysis, the author uncovered six themes including a focus on updating customers as a united front on the recalls as well as attempting to regain its customer\u27s trust though the recalls and focus on past performance; Toyota finally apologizing although it was a masked apology, and exuding confidence by explaining its superior technology; and Toyota\u27s focus on being defensive in its responses as well as attacks from media outlets and government agencies. This study has theoretical implications such as the use of identity maintenance as an aspect of crisis response, the significance of reputation, and ethical implications. Also, pragmatic implications for an organization\u27s crisis communication discourse which include building a strong reputation, if the organization is lack a strong reputation it should rely on identity maintenance during the crisis response, and consumers need to be more critical of organizations going through a crisis

A Politico-Communal Reading of the Rose

Lettura del Fiore in rapporto alle fonti retoriche e politiche di ambiente comunal

Günther Grass and the Pirates: The Stuff of Myth and the Baltic Sea

Grass’s Flounder contributes to our work of locating, dislocating, and relocating literature in the Baltic Sea region by challenging us to give attention to the lost or hidden stories that are ignored or played off against each other in the official versions of history that would fix our position in space. While Grass counters the seduction of the big story — universal history — he also reveals himself by getting caught in the contradiction of his own storytelling

Sweden and the Transformation of Northern Historiography

Viewed from the Mediterranean South, the North was associated from the earliest ages with a darkness linked with strange languages, distance, alien cultural behavior, and just plain bad weather. This darkness—or the fog and mist if we use the early description of Marco Polo—was not ignored but itself became a screen upon which the South could project an ever-growing list of fantasies. While Swedish figures such as Olof Rudbeck made elaborate national projections about the role of the North in civilization, Carl von Linné and others succeeded in translating fantasies of political empire into kingdoms of knowledge. Drawing on Swedish historiography and the history of technology, this essay poses questions about the ways Sweden’s often invisible presence continues to shape the formulation of knowledge

Preparing for the AP Chemistry Examination

this book will help you prepare for the AP exam quickly, efficiently, and, above all, effectivelyix, 384 hlm; 27 c

Welcome

Presentation given at the Haunting Histories of the Female Body Symposium held on November 17, 2006 in the Ferst Room, Georgia Tech Library.Runtime: 04:36 minute

Cultural variability in crew communication

Issued as final repor

Path Toward a World Free of Nuclear Weapons: The Euro-Atlantic Challenge [Luncheon address]

Luncheon address presented at the 2010 Sam Nunn Bank of America Policy Forum: Path Toward a World Free of Nuclear Weapons: The Euro-Atlantic Challenge, March 29, 2010, in the GT Hotel BallroomIntroduction by Kenneth J. Knoespel, Interim Dean, Ivan Allen College of Liberal Arts, Georgia Institute of TechnologyRuntime: 35:48 minutesThomas P. D’Agostino is the Under Secretary for Nuclear Security and Administrator, National Nuclear Security Administration. Mr. Thomas Paul D’Agostino was sworn in on August 30, 2007, as the Under Secretary for Nuclear Security and Administrator of the National Nuclear Security Administration (NNSA). On September 3, 2009, President Obama announced that Mr. D’Agostino was his choice to continue serving as the Under Secretary for Nuclear Security and NNSA Administrator. The NNSA plays a critical role in ensuring the security of our Nation by maintaining the safety, security, and effectiveness of the U.S. nuclear weapons stockpile without nuclear testing; reducing the global danger from the proliferation of nuclear weapons and materials; providing the U.S. Navy with safe and effective nuclear propulsion; and providing the Nation with an effective nuclear counterterrorism and incident response capability